Ms. Wu Huanzhi, Chairwoman of HORSWAY

For highly educated elites, entrepreneurship is challenging—breaking through existing perceptions, balancing ideals with reality, and grounding high-end skills and knowledge into profitable ventures. In 2002, Wu Huanzhi, a newcomer with advanced education, ventured into Shenzhen’s Huaqiangbei. Seizing opportunities from clients’ R&D projects, she started her foreign trade business from scratch. After three years of groundwork, Shenzhen HORSWAY Co., Ltd. was established on January 14, 2005, making Wu one of the "highly educated entrepreneurs in Huaqiangbei at the time." While rooted in Huaqiangbei, Wu pursued further studies and refinement from 2005 to 2010. Returning to Huaqiangbei in 2012, she forged strong connections within the electronics industry. She remarked, "Starting a business during an economic upturn was my fortune, and growing alongside like-minded friends is my blessing. Both Mr. Song Shiqiang, General Manager of Kinghelm/Slkor, and I started from scratch in Huaqiangbei, experienced leaving and returning, and share deep ties with this place." As Wu Chengyi, Legal Representative of Hongxin Micro’s subsidiary Zhaorui Technology, wrote in The Feast of Huaqiangbei: "Huaqiangbei might just be the fast track to realizing dreams... including the humorously nicknamed 'Huaqiangbei Street Economist' Mr. Song Shiqiang, a persistent entrepreneur who sold properties to fund his ventures, and the 'Chip Trio'—senior mentors Dr. Mai Manquan, Mr. Wu Zhenzhou, and Mr. Wu Shounong—who unite through chips, traverse the semiconductor world, and empower China’s chips to go global."

Mr. Wu Chengyi of Zhaorui Technology

Twenty years of relentless effort have woven an indelible chapter of youth. Ms. Wu Huanzhi, forging ahead with dreams, has set a new benchmark for success among highly educated entrepreneurs. To date, the HORSWAY series under Hongxin Micro comprises four companies: Shenzhen HORSWAY Co., Ltd., HORSWAY (Hong Kong) Co., Ltd., Shenzhen Quantum Vision Technology Co., Ltd., and Shenzhen Zhaorui Technology Co., Ltd. Established in 2009, HORSWAY (Hong Kong) Co., Ltd., alongside Shenzhen HORSWAY Co., Ltd., distributes integrated circuits and electronic components from world-renowned manufacturers. Quantum Vision focuses on R&D and promotion of optical, electrical, video, and communication ICs. Shenzhen Zhaorui Technology, founded in 2017 as an independent foreign trade company, moved into Dachong International Center in 2022, embarking on a new journey with a global vision. By 2024, HORSWAY’s revenue exceeded 100 million RMB, supported by over 30 employees.

HORSWAY Website:www.horsway.com

Over the years, HORSWAY has adhered to the principles of "proactivity, efficiency, integrity, and collaboration," establishing long-term partnerships with global IC giants such as Texas Instruments, Microchip, onsemi, Diodes, NXP, Semtech, MPS, Renesas, STMicroelectronics, Allegro, Infineon, Slkor Semiconductor (www.slkoric.com), Kinghelm Electronics (www.kinghelm.net), and Vishay. With a robust supply network and extensive inventory, HORSWAY serves industries including ICs, AI big data, automotive, industrial control, consumer electronics, video, and smart hardware.

HORSWAY Office

Cultivating a culture of "freedom and joyful work," HORSWAY attracts forward-thinking, globally minded young talents. The company emphasizes nurturing pioneering individuals, such as Billy (international business, passionate and dedicated), Mona (proactive and tenacious), Lauren (fast-learning and humble), Gigi (hospitable and service-oriented), and Coral (responsible and diligent). Team collaboration fuels their collective strength, making every goal attainable while fostering mutual understanding and synergy.

Mona

Chairwoman Wu Huanzhi often states, "I am not the boss—everyone is the boss." Reflecting on 20 years of foreign trade experience, she emphasizes that Huaqiangbei’s prosperity laid the foundation for HORSWAY’s growth. However, leveraging cyclical opportunities requires independent development. Thus, while maintaining Huaqiangbei as its headquarters, HORSWAY has expanded to Dachong International Center, integrating resources from Huaqiangbei’s industrial chain and synchronizing operations across its headquarters, Hong Kong warehouse, and Dachong international division. As the company evolves, Wu highlights the need for globally competent talents: "With two decades in foreign trade, HORSWAY is entering a new phase. Supported by the electronics industry’s growth, Nanshan’s high-tech ecosystem, and a stable team, we attract top talent. For instance, Mona Li Xiuli holds a master’s degree from Shenzhen University, while other sales and administrative staff include overseas returnees with master’s degrees from Australia, the UK, and beyond."

Billy

Finally, when asked by Kinghelm (www.kinghelm.net) reporters, "As an established enterprise, how does HORSWAY innovate and stay relevant? What are its future directions?" the HORSWAY team provided forward-looking answers:

1. Technical Solutions: Transitioning from single products to integrated "product + technology + service" offerings.

2. Young Talent: Infusing fresh blood into the organization.

3. Market Sensitivity: Adapting marketing strategies to economic cycles.

4. Core Focus: Driving technological innovation and digital transformation to enhance operations, positioning as a distributor for manufacturers and a procurement partner for clients.

5. Global Strategy: Prioritizing inventory precision and expanding into emerging international markets while deepening domestic roots.

Kinghelm/Slkor International Trading Director Qiu Huilin to Speak at Huaqiang Lecture Hall on May 21