"Stay clear-headed, self-disciplined, know when to advance and when to retreat, and understand what you gain and lose." — This is the striving motto of Peng Huisheng, Deputy Director of Sales Department II at Kinghelm. He joined Kinghelm in November 2022, starting as a grassroots salesperson, and was promoted to Deputy Director of Sales Department II in May 2026. Over four years in sales, his performance has lived up to his name "Huisheng" (meaning "bringing life") — always surprising and inspiring. Since the launch of the "Dragon-Tiger Warrior" incentive system at Kinghelm and Slkor in March 2026, Peng Huisheng secured third place in April. He said, "I’m still pushing hard for the champion and runner-up spots. I will steadily build my foundation and strive to achieve better rankings soon." General Manager Song Shiqiang stated that Kinghelm commends excellence and advocates for outstanding performance, and will give maximum support to employees who show drive, determination, and the ability to get things done. Peng Huisheng, Deputy Director of Sales Department II, Kinghelm Peng Huisheng, born in the 1980s, is a Hakka from Meizhou, Guangdong. His name "Huisheng" carries an auspicious meaning — evoking new life, festive harmony, and enduring vitality. Peng shared, "Huisheng embodies my family’s two great hopes — that I can earn a living and also live a free and happy life, never worrying about subsistence and always living comfortably." Speaking of his hometown Meizhou, Peng said with warmth, "Whenever I have free time, I go back to Meizhou. This ‘World Capital of the Hakka’ is blessed with beautiful mountains and rivers. According to the Guangxu Jiaying Prefecture Gazette, Meizhou got its name from the local ‘Mei Peak’ mountain and ‘Mei Stream’ water. The familiar Hakka enclosed houses — a form of clan settlement integrating residence, ancestral worship, and education — are known as the ‘Ancient Roman Castles of the East.’ Hakka specialties like stuffed tofu, Mei Cai Kou Rou (braised pork with preserved mustard greens), and salt-baked chicken carry a thousand years of culinary heritage, and they are our way of savoring happiness. The village carnival every New Year’s Eve, with deafening gongs and drums, fills the air with festive spirit. My father plays the big drum while I strike the gong — our unspoken father-son bond is renewed and strengthened through cultural preservation and inheritance. Most importantly, the Hakka virtues of loyalty, honesty, and pragmatism are the very foundation of my character." When asked about the origin of the gong-and-drum custom, Peng recalled, "The village has a wonderful New Year atmosphere. Every New Year’s Eve, after dinner, villagers naturally come out and gather together to chat and catch up on family news. My father has always been the village drummer — it’s a tradition passed down from the older generation. When he beats the drum, he seems to radiate energy and brilliance. I learned to strike the gong by consciously joining in and passing it on each New Year’s Eve, because inheriting our culture and sustaining our national roots is the mission of every generation." Peng Huisheng, Sales Elite at Kinghelm Peng Huisheng has been in sales at Kinghelm for four years. He got started quickly, performed well, and has consistently achieved remarkable results as if on a winning streak. When asked about his secrets to continuous big orders, he humbly said, "It’s all thanks to Kinghelm’s platform, brand, and team. Kinghelm is my first stop in transitioning to sales, and I am grateful to the company for its training and trust, allowing me to move forward steadily on a path of integrity, pragmatism, and positive hard work. I also thank my past experience — right after graduation, I came to Shenzhen and learned many practical skills, such as working as a mobile phone after-sales engineer for over ten years. Because Kinghelm’s ‘Kinghelm’ brand products are well-known and widely used in smartphones, my decade-plus of phone repair experience proved to be a perfect match. It helped me settle in quickly at Kinghelm, deepen my product expertise, and solve customers’ pain points, making transactions smoother and more reassuring for clients." When asked, "Beyond experience, how else can you drive sales?" Peng offered practical advice based on his own work: "First, uphold your bottom line. As a son-in-law of a Chaoshan family, I have participated in Chaoshan ancestral rites and traditional banquets. Through genuine contact, I have been deeply influenced by the Chaoshan people’s principles of keeping promises, valuing relationships, and treating others with warmth — these are the bottom lines I adhere to in my career. Second, mindset comes first. Focus on solving problems rather than dwelling on past gains or losses. Dedicate your mind to serving customers and mastering products — this stabilizes your mindset and drives continuous improvement. Third, invest in daily effort. Deepen your understanding of product specifications and industry applications, engage with customers to accumulate hands-on experience, and constantly review and summarize. Over time, your professional competence will naturally become solid." Peng Huisheng, Deputy Director of Sales at Kinghelm: Responsibility and Commitment Can Overcome All Difficulties After being promoted to Deputy Director of Sales at Kinghelm, Peng admitted, "My focus has shifted from personal client acquisition to team collaboration and shared success. Mentally, I carry an added sense of responsibility — to grow the team together and make it stronger." To fulfill this responsibility, Peng integrates General Manager Song Shiqiang’s leadership training with practical work to empower the team for win-win development; he regularizes his personal sales sharing into a replicable routine, mainly exchanging real combat experiences and customer challenges to promote mutual learning and improvement across the team; and he leverages exhibitions as a key channel for efficient client outreach, realizing the declaration of "Kinghelm Connects the World." Take the 2026 electronica Shanghai, which Peng participated in, as an example. To ensure smooth and efficient exhibition interactions, he invited target major clients in advance for on-site meetings, prepared samples, product materials, and promotional items, organized RF product parameters, and planned communication scripts ahead of time. "The most important thing in sales is proactivity," Peng emphasized. He noted, "As a deputy sales director, I participate in interviewing new recruits and always ask candidates, ‘Are you highly motivated and proactive?’" He further explained, "In sales, you have to put aside so-called pride. If you don’t understand something, ask proactively; if you don’t know, learn proactively. Treat customers like you would court a girlfriend — if they don’t respond, keep engaging persistently; if problems arise, find solutions; don’t give them the cold shoulder or force them to yield. Also, remember to send greetings during holidays. With long-term sincere maintenance, you can steadily build up major client resources." Company Profile of Kinghelm Sales is like sailing against the current — if you don’t advance, you retreat. Looking ahead, Peng envisioned, "I wish Kinghelm continued vigorous growth. I thank my family for their understanding and companionship. I hope to stay true to my original aspiration and keep improving — growing with the team at work, continuously creating value, and deeply cultivating the RF connector field to sustain Kinghelm’s reputation and quality for the long term. In life, I want to spend more time with my family and participate in my children’s growth, practicing the belief that ‘everything is for a better life,’ and achieving a balanced life with both career and family fulfillment."

In early July 2026, Kinghelm and Slkor made a high-profile appearance at 2026 electronica Shanghai, sending a team of over 30 people and occupying a 72-square-meter booth with a technologically striking and visually powerful layout. As a thought leader in Huaqiangbei, General Manager Mr. Song Shiqiang was invited to the eefocus Executive Dialogue live studio, participated in interviews and live streaming with Zhixin Suge’s "GESA Chip Shines East," and contributed to a special written interview with Hc360.com – all of which drove strong exposure and deep brand engagement for "Kinghelm" and "Slkor." At electronica Shanghai, Kinghelm and Slkor showcased their capabilities alongside international giants such as TE Connectivity, Amphenol, Molex, Hirose, Infineon, Texas Instruments, STMicroelectronics, and onsemi, as well as outstanding domestic players including Electric Connector, Changjiang Connector, Silan Micro, China Resources Micro, and Jiejie Microelectronics – competing, exchanging ideas, and growing together. Song Shiqiang on Strategy I: "Slkor: Chinese Semiconductors Going Global" Mr. Song Shiqiang, founder of Slkor Semiconductor, engaged in a compelling discussion with Mr. Li Jian, senior industry analyst at eefocus, on the theme "Slkor: Chinese Semiconductors Going Global." Slkor Semiconductor founder Song Shiqiang (left) with eefocus senior industry analyst Li Jian Chinese power semiconductors are transitioning from the "chip shortage" dividend period to the deep waters of market competition. As global chip supplies normalize and international brands cut prices to recapture market share, the window for domestic substitution is narrowing. In this context, Mr. Song shared the "disruptive innovation" path he has practiced throughout his entrepreneurial journey. Mr. Song Shiqiang (left) at the eefocus live studio Song pointed out that while cutting-edge technologies like silicon carbide have great promise, their R&D and commercialization cycles are lengthy, making them less optimal for startups. Slkor chose to start with products such as MOSFETs, IGBTs, and bridge rectifiers – technologies that are relatively mature, have lower entry barriers, and shorter cycles, enabling rapid cash flow generation. Later, the company added ESD protection diodes, TVS transient suppression diodes, power management ICs, and other analog products. This strategy reflects a deep understanding and flexible application of the economic principles of "disruptive innovation" – which involves breaking through from niche markets to the core, penetrating and gradually displacing high-end products from the low-end, ultimately achieving sustained innovation and breakthroughs. At the same time, Slkor and its sister company Kinghelm have built a unique dual-brand synergistic ecosystem. Mr. Song recalled that the initial rationale for running the "Kinghelm" and "Slkor" dual brands was to diversify risks from market fluctuations and public listing. Unexpectedly, both brands have flourished, and cross-orders from customers have generated a "1+1>2" ecological reuse effect – with upfront investments in brand penetration, sample delivery, employee training, and internal knowledge engineering paying off in one go. Song Shiqiang: We want to let time verify our products, our brand, and the value of our team Song attributes the competitiveness of Chinese semiconductor companies to two factors: first, the diligence of the Chinese people, with sustained positive labor input driving rapid product iteration; second, the maturity of the domestic industrial chain, where technology and market mutually reinforce each other in a virtuous cycle. However, he also clearly recognizes that competition is intensifying. In a weak economy, massive capital has flooded into the electronics information sector, and the growth in industry output value lags far behind the influx of speculative capital. "Competing on price, efficiency, and response speed" has become the norm. Currently, Slkor is evolving from "product going global" to a new stage of "comprehensive globalization," aiming to secure a prominent position in the global power semiconductor landscape. Song remarked: "Our company has a rule: we don’t do things that can be done by three to five people, nor things that can be done in three to five years. We want to let time verify our products, our brand, and the value of our team. This is also our corporate firewall." Song Shiqiang on Strategy II: "Kinghelm and Slkor: The Path to IPO Through Dual-Brand Synergy" Zhixin Suge (left) and Mr. Song Shiqiang (right) Zhixin Suge, leading CGC · Champion Strategy, visited the Kinghelm and Slkor booth at W5.317, engaging with Mr. Song in a deep dialogue exploring the "chip" ocean – with culture as the oar, thought as the sail, and action as the vessel. CGC · Champion Strategy Visits Kinghelm Song Shiqiang: Kinghelm’s goal is the stars and the sea – to become a publicly listed company representing a national brand! "Kinghelm" conveys a powerful sense of strength, rich in meaning and depth. "Kinghelm – Connecting the World." In 2007, Shenzhen Kinghelm Electronics Co., Ltd. set sail from Huaqiangbei, Shenzhen. Its technical team, rooted in Tsinghua University and the University of Electronic Science and Technology of China, has attracted outstanding professionals, deepened its expertise in microwave RF technology, and established new technology research institutes in collaboration with universities. Today, it has grown into a nationally recognized high-tech enterprise, industry-leading in the R&D, production, sales, and technical services of RF microwave signal transmission products and comprehensive solutions. High technology, superior quality, and safety are our unremitting pursuits. Mr. Song explained that Kinghelm’s English name combines "King" (meaning sovereign) and "helm" (the rudder that steers direction and navigates storms). "Kinghelm" signifies ambitious goals, fearlessness in the face of challenges, and the pursuit of a royal path – embodying the Eastern wisdom of "Inner Sage, Outer King" and "Great Virtue Sustains All Things" advocated by Mr. Song. "Kinghelm – Connecting the World." Since its founding in 2007, the company has successfully shaped the "King’s Rudder" brand image, achieving remarkable success in the Beidou satellite navigation and positioning systems and related products, leading industry trends, and emerging as a "leading enterprise" in the sector. Meanwhile, its market share in the connector segment continues to grow, and the "Kinghelm" brand enjoys influence and reputation in international markets. Mr. Song emphasized that Kinghelm’s slogan is "Kinghelm – Connecting the World." "We strive to produce excellent products, capture more market share, and serve more customers. Kinghelm’s corporate vision is to make our antennas and connectors serve a broad customer base, facilitating smooth global communication and social harmony. Products are the vessel; culture is the soul. Culture empowers products with a 'brand soul.' Our goal is the stars and the sea – to become a publicly listed company representing a national brand, and to bring our 'Inner Sage, Outer King' corporate culture and 'Kinghelm' brand products to the world. A public listing signifies success for both our individuals and the company, and enables our employees to share more in the rewards. It is precisely our people-centric philosophy – 'good work leads to a good life' – and the organizational and behavioral mechanisms built upon it, combined with ensuring that knowledge density, talent structure, systems, processes, and mechanisms efficiently complete the business loop, that have enabled Kinghelm to achieve high efficiency, greater rewards for colleagues, an ever-growing team with stronger cohesion and commitment, and rapid and steady development even during industry downturns." CGC · Champion Strategy Visits Slkor Song Shiqiang: Slkor aims to become one of the world’s most competitive semiconductor companies "Slkor–Chips Driven future." Since its founding in 2015, Slkor has risen as a formidable contender. Its technical backbone comes from Tsinghua University and Yonsei University in South Korea, leading the company with new materials, new processes, and new products, and mastering world-leading third-generation semiconductor silicon carbide power device technology. "Slkor" – trust is the foundation, righteousness is the soul; trust is inscribed in the vessel, righteousness is fulfilled in action. This conviction drives our continuous exploration of cutting-edge semiconductor technologies. Our friends are spread across four seas, and our products reach five continents. Together with its sister company Kinghelm, Slkor has formed a high-speed development model driven by the interactive push of the "Kinghelm" and "Slkor" brands and products, deeply integrated with China’s booming semiconductor chip market. We treat our colleagues with care, develop products with dedication, serve our customers with heart, and hope to make the future better through our products and technologies. Song noted that ultimately, business success comes down to culture. Taking the 2026 electronica Shanghai as an example, over 2,000 top exhibitors from home and abroad competed on the same stage – from booth design and corporate videos to team core competencies and individual best performances. On the surface, it was all about selling products, finding customers, and boosting sales, but in essence, it was a showcase of culture, strength, and depth – and also an opportunity to train the team and empower each employee. These are the "soul" elements. What deserves reflection is how to effectively present team spirit, company strength, brand influence, technological and product leadership; how to disseminate corporate values, vision, and mission efficiently and accurately through corporate videos; and how to understand the essence of service, customers’ latent needs, and differentiated competitive strategies – these are the gaps between Chinese companies and multinational giants in the process of globalization. Song particularly emphasized that Slkor’s global strategy follows a path of specialization, differentiation, and high-end development, consciously resisting "involution-style" competition, and surviving and growing amidst multiple constraints. It has become one of the best-developed companies in China’s semiconductor sector. This differentiated competition means continuous innovation, continuous deployment, continuous self-pressure, and continuous self-breakthrough. Only thus could Slkor seize the opportunity at 2026 electronica Shanghai to showcase its strength, creativity, corporate culture, and attention to detail to peers and partners worldwide. Observing over the past few days, I found that the Slkor and Kinghelm booth attracted more foot traffic, energy, and visitor flow than neighboring booths – because our team arrived earliest and most completely, everyone prepared thoroughly upon arrival, kept working hard, helped each other, and spontaneously reviewed and summarized experiences during breaks. Improving a little every day, staying focused on our goals – it is this spirit that enables Slkor Semiconductor to excel in products, business, and every detail, and has now set it on a path of high-quality development, solidifying the foundation for its public listing. Song Shiqiang on Strategy III: "The Counter-Attack and Breakthrough of Domestic Brands" Slkor’s article featured as the headline in Hc360.com’s "Chip News Top Stories" column As a thought leader in the electronics information industry, Mr. Song Shiqiang has attracted widespread attention. Slkor’s press release "See You Next Year | Slkor’s Highlights at 2026 electronica Shanghai" was featured as the lead story in Hc360.com’s "Chip News Top Stories" column. Excerpts from Hc360’s written interview with Slkor’s Song Shiqiang were included in the article "AI Computing Power 'Consumes' Capacity, Power Devices Tight Across the Board". In light of the market situation where "AI data center deployments are driving strong demand for power switches and ICs, leading to shortages," Mr. Song’s core views, corporate strategy, and trend assessments are as follows: Slkor founder Mr. Song Shiqiang Core View: For MOSFETs and IGBTs, due to capacity squeezes at foundries and OSATs from other higher-margin products, lead times have lengthened this year, with occasional shortages. Corporate Strategy: Domestic power devices are evolving from initial "device replacement" to comprehensive "solution competition." This year, the adoption of Slkor’s SiC MOSFETs and other products at the customer end has accelerated, driven by growing recognition of the domestic "Slkor" brand. However, due to intense competition among peers, significant volume growth has not yet materialized. Trend Assessment: In domestic power device production, domestic brands are gradually squeezing out import brands – particularly evident in low-end products, with signs of loosening in high-end products as well. This assessment provides a positive signal for the trend that "the upward cycle will continue at least through 2027," confirming the explosive momentum of domestic substitution acceleration. The industry rule of "disruptive innovation" applies here as well. About Mr. Song Shiqiang Mr. Song Shiqiang at booth W5.317, 2026 electronica Shanghai Mr. Song Shiqiang (Huaqiangbei Song Shiqiang) is the founder and General Manager of Kinghelm Electronics and Slkor Semiconductor, a member of the Expert Database of the China Association for Science and Technology, a lecturer for the Expert Group of the Chinese Institute of Electronics, a researcher on Huaqiangbei commercial practices, and a popular science columnist. He is renowned as the "Huaqiangbei Observer" and the "Huaqiangbei Folk Economist." He is also the first cultural scholar to distill the "daring, innovative, resilient, and pragmatic Huaqiangbei culture" – which is widely regarded as the embodiment of Huaqiangbei’s entrepreneurial spirit. Mr. Song has published the "Song Shiqiang on Strategy" series of short videos and articles, which have been repeatedly republished by authoritative domestic and international media including People’s Daily, Xinhua News Agency, Global Times, Associated Press, Yahoo News, The Wall Street Journal, and Harvard Business Review. Related videos are widely popular on short-video platforms such as Douyin, WeChat Channels, Bilibili, Xiaohongshu, YouTube, and TikTok, contributing positively to improving Huaqiangbei’s business environment, promoting traditional Chinese culture, and fostering socialist economic prosperity. Kinghelm’s 20-year development journey Song noted that both Kinghelm Electronics and Slkor Semiconductor are national high-tech enterprises, and the "Kinghelm" and "SLKOR" brands have gained international influence and reputation, becoming synonymous with "domestic substitution." "Kinghelm – Connecting the World." Kinghelm has been deeply engaged in microwave RF technology for nearly 20 years. Its core technical members come from Tsinghua University and UESTC. Its laboratories are fully equipped, enabling independent R&D of new products and testing of smart terminal products. Its production base in Luzhai County, Guangxi, is equipped with intelligent flexible production lines capable of delivering large-volume orders on time with guaranteed quality. "Kinghelm" products include Beidou/GPS antennas, Bluetooth and WiFi antennas, series of RF jumper cables, signal connectors, board-to-board connectors, board-end socket connectors, switch series, as well as customized medical and automotive wiring harnesses, and development of non-standard antennas and connectors – including drawing, mold making, testing, and mass production support services. Slkor Semiconductor company overview "Slkor – Moving the Future with Chips." Slkor’s product portfolio is continually expanding. Industrial-grade products include SiC Schottky diodes, SiC MOSFETs, IGBTs, and fifth-generation ultra-fast recovery power diodes, meeting the high-performance demands of new energy vehicles, high-end equipment, communications and power equipment, solar photovoltaics, medical devices, and other industries. Consumer-grade products include high-, medium-, and low-voltage MOSFETs, thyristors, bridge rectifiers, Schottky diodes, ESD protection diodes, TVS transient suppression diodes, general-purpose diodes and transistors, power management ICs, Hall sensors, high-speed optocouplers, and more – widely used in smartphones, laptops, robotics, smart homes, IoT and IoV, LED lighting, 3C digital products, and other fields. Kinghelm and Slkor’s "dual-engine" international development path is steady and rapid, with the "Kinghelm" and "SLKOR" brands gradually growing into globally recognized names, serving tens of thousands of customers worldwide with products and technical support.

Mr.Cen Jianjun, General Manager of CEN Ningbo Jinshan New Materials Co., Ltd. Jinshan means completing today's tasks today—a homophone for "golden mountain" or "silver mountain" —and it requires overcoming challenges like climbing a mountain. The development of the polyimide industry remains a long and arduous journey. In this issue of King Helm (www.kinghelm.com.cn), our reporting team visited Ningbo Jinshan New Materials Co., Ltd. (china-polyimide.com), a national key enterprise recognized as a "Little Giant" in specialized, refined, distinctive, and innovative industries, and conducted an exclusive interview with its founder, chairman, and general manager, Mr.Cen Jianjun. He vividly embodied the Tsinghua spirit of serving the nation through scientific research, having dedicated 29 years to advancing China's polyimide industry. He has mastered the core technology for producing high-performance polyimide films, developed various differentiated polyimide film products, and implemented the strategic vision of "playing a supporting role by developing unique polyimide products that domestic competitors cannot produce, thereby addressing customer pain points." Cen Jianjun emphasized that achieving high-quality development of China's economy necessitates first resolving the bottleneck in high-end materials within the industrial sector. Polyimide (PI) is one of the best organic polymer materials in terms of comprehensive performance, hailed as the "golden film" and "golden plastic." It boasts advantages such as resistance to extreme temperatures, high insulation, strength, radiation resistance, self-extinguishing flame retardancy, halogen-free environmental friendliness, excellent mechanical properties, and ease of recycling, making it a core material for strategic emerging industries including AI computing power, advanced semiconductor packaging, aerospace, gas separation, flexible displays, and new energy vehicles. The polyimide (PI) industry is a quintessential capital-and technology-intensive sector characterized by high technological barriers, substantial investment requirements, and significant added value. The global market exhibits an oligopolistic structure dominated by premium products and profits. Mr.Cen Jianjun stated: "Foreign companies have imposed significant technological constraints on polyimide development in many aspects, while China has long faced challenges of 'excess low-end production and reliance on imported high-end products.' CEN Jinshan is committed to advancing into the high-end product segment, continuously innovating and launching differentiated PI products to overcome the technological bottlenecks in high-end polyimide film materials, break foreign monopolies, and address the shortcomings within the domestic industry." I.Cen and Tsinghua University Tsinghua Garden, Image source: Mr.Zhao Ming, Chairman of Tsinghua Fei'en Steven Cen, whose English name "Steven" derives from Latin and Greek meanings of "crown" or "flower crown," graduated with a bachelor's degree from Tsinghua University in 1992. He recalled: "Born in 1969, I was admitted to Tsinghua University in 1987 from Yuyao High School in Ningbo, Zhejiang Province, enrolling in the Department of Hydraulic and Hydroelectric Engineering, majoring in Hydropower Engineering Architecture. During my five-year undergraduate program, what impressed me most was how outstanding my classmates were. I faced all challenges courageously; although some efforts ended in failure, I refused to be defeated—my inherent refusal to give up and growing resilience after setbacks are gifts that Tsinghua has bestowed upon my life. The aspiration to' integrate personal development into collective endeavors and closely link personal achievements with those of the university and the nation' has shaped the direction of my life." Since its establishment in 1911, Tsinghua University has embodied the spirit of "redressing national humiliation and dedicating itself to the motherland." The "Tsinghua Spirit" —referring to the patriotic sentiment and commitment to serving the country among its members—was deeply rooted in this ethos. After graduating from Tsinghua University in 1992, Cen Jianjun was initially assigned to a water resources and hydropower design institute. Inspired by Deng Xiaoping's Southern Tour speech, he decisively left the government sector to pursue entrepreneurship. Seizing opportunities of the era, he joined one of the most innovative real estate and foreign trade companies of the time, leveraging its wealth-creation potential and contemporary relevance. Starting from a sales position with access to extensive market information, he learned through practical experience, customer insights, and market trends. Later, he independently operated foreign trade businesses and established factories, but faced closure due to inadequate quality control. Cen Jianjun summarized this experience: "Product quality is the lifeline of an enterprise—the foundation for market competitiveness and the guarantee of sustainable development. It determines an organization's fate; without quality, there can be no growth." The academic rigor and keen insight of Tsinghua University alumni once again opened the door to entrepreneurship for Cen Jianjun. He recalled: "When the internet first emerged in 1996, many people doubted its potential. Yet I recognized the immense business opportunities it held. I began using the internet to gather information, connect with clients, and conduct trade. It was under the impetus of 'Internet+' that I delved into materials science in 1997, gradually deepening my expertise through practical trading experiences. In 1998, the call to accelerate the development of private enterprises inspired me, but the experience of factory closures made me more cautious and focused. After thorough preparation, I returned to entrepreneurship in 2001 by establishing my own factory, strictly controlling product quality from then on." For over two decades, Mr.Cen has dedicated himself to the polyimide industry, leading his team to develop high-end polyimide products competitive with international standards. He consistently embodies an innovative spirit of self-improvement, striving to overcome technical bottlenecks—a true reflection of the dedication characteristic of Tsinghua researchers. As chairman and senior engineer of Ningbo Jinshan New Materials Co., Ltd., he has served for years as vice president and secretary-general of the Ningbo Tsinghua University Alumni Association, currently holding the position of executive vice president, and is also a member of the Tsinghua Entrepreneurs Association (TEEC). II.Key "Little Giant": CEN Imayama Ningbo Jingshan New Materials Co., Ltd. Corporate Logo Ningbo Jinshan New Materials Co., Ltd., a national key "Small Giant" enterprise recognized for its specialized expertise, innovation, and distinctive advantages. Mr.Cen Jianjun founded Ningbo Jinshan Electronic Materials Co., Ltd. in 2002, and subsequently acquired land in 2011 to establish Ningbo Jinshan New Materials Co., Ltd. (CEN NEW MATERIALS CO., LTD.). Ningbo Jinshan Electronic Materials Co., Ltd. was subsequently merged into Ningbo Jinshan New Materials Co., Ltd., a national high-tech enterprise specializing in the research, development, production, sales, and service of polyimide (PI) materials. Over the years, the company has maintained deep collaborations with prestigious institutions such as Tsinghua University and the Ningbo Institute of Materials Technology and Engineering of the Chinese Academy of Sciences. It is a member of the Society for Advanced Materials and Manufacturing Engineering (SAMPE), the China Electronic Circuit Industry Association (CPCA), and the Ningbo New Materials Industry Association. The company has been honored with titles including "Specialized, Refined, Unique, and Innovative Enterprise" at the municipal level, a national key "Little Giant" enterprise among specialized, refined, unique, and innovative enterprises, and a "National High-Tech Enterprise." Driven by innovation and committed to shaping the future, CEN Jinshan (china-polyimide.com) is located in Wangchun Industrial Park, Haishu District, Ningbo City, Zhejiang Province. Adhering to the business philosophy of "customer-first, integrity, compliance, efficiency, and integrated innovation," the company operates modern standard production facilities spanning 20,000 square meters and a dedicated R&D center of 1,200 square meters. It boasts a domestically leading polyimide materials research team and production lines certified under ISO 9000 standards and UL certificate E248403. The company holds 13 nationally authorized invention patents, one National Key New Product award, three provincial/municipal Science and Technology Progress Awards, three Key Industrial New Products honors, and four major public projects recognized by Ningbo City, establishing itself as one of China's foremost enterprises offering the most comprehensive range of high-quality functional polyimide materials. Mr.Cen Jianjun has led Ningbo Jinshan New Materials Co., Ltd. to become a key "small giant" enterprise. Notably, in 2026, Ningbo Jinshan New Materials Co., Ltd. (china-polyimide.com) was recognized as a national-level key "Small Giant" enterprise under the Specialized, Refined, Unique and Innovative initiative. Mr.Cen Jianjun added, "Key Small Giants represent an elite tier selected from ordinary candidates, with higher thresholds and fewer entries. CEN Jinshan's designation as a key Small Giant enterprise in 2026 marks a milestone, setting the stage for continued excellence on our next journey!" The official Chinese and English website of CEN Imayama Company (china-polyimide.com) CEN's Jinshan plays a crucial supporting role in developing polyimide products that are not yet available from domestic competitors. Mr.Cen Jianjun emphasized, "Differentiated innovation is essential for survival in this market." CEN Jinshan (china-polyimide.com) has consistently adhered to a development strategy focused on "offering what others don't have and excelling where others are present," while avoiding cutthroat competition. Committed to providing high-quality polyimide materials, the company aims to become a world-leading enterprise in PI research and production. Mr.Cen has dedicated extensive efforts to polyimide technology research, mastering core technologies for producing high-performance polyimide films—including formulations, processes, and equipment—and developing a range of differentiated polyimide films. In market application development, the company embraces its positioning: "playing a supporting role by offering polyimide products unavailable from domestic competitors and addressing customer pain points." Koyama Professional Innovation Polyimide Product Catalog Mr.Cen Jianjun explained that polyimide is a special functional polymer with advantages such as excellent mechanical strength, high thermal stability, and superior electrical insulation properties. CEN Jinshan (china-polyimide.com) specializes in producing a wide range of high-quality functional polyimide products, which have been successfully integrated into the supply chains of global industry leaders including APPLE, Huawei, Samsung, and Tesla, and are widely used in high-tech sectors such as consumer electronics, electric new energy vehicles, flexible displays, artificial intelligence, wind and solar power, 5G communications, and aerospace. Compared to Japan's Upilex-S by Ube The high-modulus CHTS polyimide film represents a pioneering mass production achievement in China, effectively addressing the challenge of replacing imported alternatives. This product is available in specifications ranging from 12.5 to 75 μm in thickness and 520 mm in width, exhibiting outstanding mechanical properties and thermal stability, along with high modulus, excellent heat resistance, and superior mechanical strength. Benchmarking DuPont's Kapton film Black polyimide films, with thickness ranging from 5 μm to 300 μm; white polyimide films; black anti-static PI; colorless transparent PI; red PI; green PI; formable PI; thermally conductive PI; conductive PI; and high-ductility PI. Thermoplastic PI Hot-melt adhesive PI (Series A, Series T, Series M), metal foil-coated PI, Apple Black high-gloss pure PI, polyimide pure adhesive film, anti-corrosion reflective film, and high-temperature label substrate. Others Products include MPI, PI resin powder, PI/glass fiber composites, carbon fiber composites, PI with intermediate aluminum layers, low-dielectric-low-loss PI, full-PI far-infrared rigid/flexible heating film assemblies, adhesive-free PI single/double-sided aluminum foil composites, Yunyin foil, tear-resistant PI single-sided composite graphite films, ultra-thick PI sound insulation films, PI shielding absorptive insulating films, PI shielding covers, ultra-thick PI sheets, and PI adhesive pure rubber films, among others. Notably, the full-PI far-infrared rigid/flexible heating film assemblies represent a domestic first in mass production. China's first mass-produced product: the CEN Jinshan All-PI Far-Infrared Rigid/Flexible Heating Film Assembly Mr.Cen Jianjun noted that the development of CEN Jinshan (china-polyimide.com) has been relatively slow, but we embrace this pace because it represents healthy growth and demonstrates our commitment to a long-term strategy in the new materials sector. When asked how CEN Jinshan aims to "play a supporting role by developing PI products not yet produced by domestic competitors and addressing customer pain points," Mr.Cen emphasized: "First, we strive to be an honest company that actively provides high-quality products to customers without expanding into downstream products, thereby avoiding competition with certain clients; second, we drive innovation to differentiate ourselves—continuously launching new products while phasing out outdated ones—to maintain our focus on offering unique solutions; third, we engage closely with customers to understand their needs and address unmet demands. CEN Jinshan is dedicated to customizing and developing PI materials with specialized structures and applications tailored to specific applications." III.Mr.Cen Jianjun is willing to serve the industry as a dedicated and selfless contributor. Mr.Cen Jianjun (first from left) contributed his expertise and efforts as the moderator of the roundtable forum. As a leading figure in China's polyimide industry, Mr.Cen Jianjun has made significant contributions in various areas including the research and development of polyimide (PI) materials, process optimization, quality control, industrialization and application, supply chain collaboration, and breakthroughs in "bottleneck" technologies across industry-academia-research partnerships. He has published numerous landmark industry papers globally, such as "Six Types of New PI Materials for 5G Communications," "Application of PI in Electric New Energy Vehicles," "Use of Thermoplastic Full Polyimide Coatings Without Curing Resin," "Development of PI Materials and Their Potential Applications in Humanoid Robots," and "Polyimide Films on CCS, Busbars, and FPCs in New Energy Vehicles." Additionally, he was invited to attend the "8th Shiyin (Zhoushan) Advanced Polyimide Materials Industry Conference 2025" and served as the moderator of the roundtable forum, engaging in insightful discussions with prominent industry experts to explore future trends and foster a platform for global knowledge exchange. Mr.Cen Jianjun received the China Petroleum and Chemical Industry Federation Secretary-General Bu Xinping of the Special Committee on New Chemical Materials, accompanied by his delegation A gentleman is not confined to a single role; a role serves to embody the Way! This means that a gentleman should not be limited by one specific skill or position but should instead possess extensive knowledge, integrate diverse expertise, apply his talents effectively, progress from "becoming competent" to "understanding the Way," and fulfill his mission through virtue and original aspirations. This wisdom transcends time and space. Mr.Cen Jianjun, Uphold Tsinghua University's vision, has dedicated over two decades to self-directed learning and persistent innovation in China's polyimide (PI) industry. He not only broke through foreign technological barriers by developing PI products that domestic competitors could not produce—such as "high-modulus CHTS polyimide films and fully PI-based far-infrared rigid/flexible heating film assemblies, all pioneering mass production in China" —but also promoted collaborative innovation among industry, academia, research, and application, continuously unlocking cutting-edge uses for polyimide across various sectors. He noted: "Polyimide (PI) finds applications in FCCLs, TABs, TAPE high-temperature cables, battery buffer gaskets, and more. Its use in electric new energy vehicles is extensive, covering cell materials (cathode, anode, separator), cell formation (tabbing, coating), FPC and FFC wiring in battery packs, side plate insulation in packs, insulation between packs and liquid-cooled plates, busbars, aluminum bars, copper sheets, impregnated insulation (PAA), body-side pressure sensors, electronic planar transformers, PTC insulation in air conditioning heating and water cooling systems, lithium battery heating elements, antennas, and other FPC applications—totaling ten scenarios. It is also widely used in lightweight composite materials and automotive components. Particularly, the polar nature of its large π-conjugated bonds and imide bonds offers limitless potential for future battery applications!" Mr.Cen Jianjun (center) maintains close collaboration with his alma mater, Tsinghua University, promoting collaborative innovation among industry, academia, research, and application. More importantly, Mr.Cen Jianjun, embodying the spirit of a scientific researcher, led an elite R&D team in overcoming the core technological challenges of polyimide (PI), a critical "bottleneck" material. Through innovation in PI materials, he strengthened the industrial foundation of China and demonstrated the strength and responsibility of Chinese enterprises in international competition, inspiring more people to collaborate in advancing, developing, and applying these technologies. He sincerely advised, "We must remain focused, persevere with unwavering determination, and be willing to endure prolonged periods of solitude. Entering this industry is fortunate—it's a promising field. However, the long-term healthy development of the industry requires collective efforts to excel in product quality and professional competence, because at its core, no matter how competitive or price-driven the market becomes, success ultimately hinges on delivering superior products—only then will you secure a place for yourself." The outstanding team led by Cen Jianjun at Ningbo Jingshan New Materials Co., Ltd. "No matter how high the mountain, climbing upward will always lead to the summit; no matter how long the journey, persevering will surely bring success." The polyimide (PI) industry is currently experiencing a remarkable boom characterized by surging demand, domestic substitution of imported products, and capacity expansion. Amid this thriving momentum, Mr.Cen Jianjun, Founder and Chairman of Ningbo Jinshan New Materials Co., Ltd., has outlined a development roadmap for CEN Jinshan (china-polyimide.com): First, prioritize compliance as the foundation toward listing objectives. CEN Jinshan's current focus is on ensuring the stability and reliability of its new products to steadily expand market share and meet the scale and profitability requirements for IPO. The company has consistently emphasized standardized management practices, integrating all operational processes with IPO compliance standards. Second, accelerate listing preparations to drive sustainable growth. CEN Jinshan is actively seeking suitable external partners; an IPO would enhance access to international capital markets and propel leapfrog development. Third, expand production capacity and enhance efficiency through technology adoption. Future plans include acquiring land within a chemical industrial park to establish new film production lines, introduce chemical-based manufacturing processes, and develop PI resin powder and composite materials. Here, Mr.Song Shiqiang, General Manager of Kinghelm (www.kinghelm.net) and Sako Micro (www.slkoric.com), extends his best wishes to Ningbo Jinshan New Materials Co., Ltd. (china-polyimide.com) for steady growth and a successful IPO, hoping it will continue contributing to the breakthrough of China's polyimide (PI) industry and the accelerated advancement of domestic substitution. He also wishes Mr.Cen Jianjun to uphold his patriotic commitment as a Tsinghua alumnus, persist in the PI materials sector, drive continuous innovation, and lead the way forward!

Kinghelm and Slkor’s strong exhibition lineup! Kinghelm Chief Engineer Qin Xianghong (center) From July 1 to 3, Kinghelm (www.kinghelm.net) Electronics, together with its sister company Slkor (www.slkoric.com) Semiconductor, made its appearance at 2026 electronica Shanghai, booth W5.317. As Asia’s premier industry event for electronic components, 2026 electronica Shanghai was held over three days at the Shanghai New International Expo Centre, covering halls W1-W5 and N1-N5. The exhibition expanded to 120,000 square meters, gathering over 2,000 top domestic and international exhibitors including TI, ST, Infineon, NXP, ADI, onsemi, GigaDevice, SG Micro, TDK, Murata, TE, Amphenol, Molex, APTIV, AVIC Jonhon, Kinghelm, and Slkor. Multiple cutting-edge technology forums and conferences were held concurrently, attracting over 70,000 professional visitors and industry experts. The grand scene of 2026 electronica Shanghai Part of the Kinghelm team – Qin Xianghong, Yin Qingqing, Yang Bo, Chen Suwei, Wang Zhenxin, Song Yuanming, Yang Shichen, Peng Huisheng At this exhibition, Mr. Song Shiqiang, General Manager of Kinghelm (www.kinghelm.com.cn) and Slkor, led a carefully prepared team of nearly 20 people, including Chief Engineer Qin Xianghong, to engage with global partners and explore new market opportunities! Kinghelm booth, with generous prizes! Song Shiqiang on the Shanghai Experience Mr. Song Shiqiang at 2026 electronica Shanghai, booth W5.317 Mr. Song Shiqiang first connected with electronica Shanghai in 2024. On July 8-10, 2024, he led the Kinghelm and Slkor teams to observe the show. Song noted that the entire electronics industry is seeking breakthroughs, and downstream companies are paying more attention to the stability and efficiency of semiconductor supply chains. For technology-original manufacturers and own-brand suppliers like Kinghelm and Slkor, technological and product innovation, service upgrades, and supply chain optimization must all adapt to the higher demands of the AI‑driven, fully interconnected era. It was the fruitful observations in 2024 that led to Kinghelm and Slkor’s annual commitment to electronica Shanghai. Kinghelm adheres to the corporate culture of "Integrity, Diligence, Resilience, Detail" and the business ethics of "Fairness, Openness, Cooperation, Win-Win," along with the Eastern wisdom of "Inner Sage, Outer King" advocated by Mr. Song. With nearly 20 years of deep roots in RF technology and connectors, Kinghelm pursues product excellence, cooperates with customers and industry partners, and is committed to building a positive, healthy industrial ecosystem that promotes social harmony – a supportive external environment that has truly helped Kinghelm thrive. Interview 1: Mr. Song Shiqiang with Li Jian of eefocus "Concerning Components, Asking the Four Dimensions" Interview Mr. Song Shiqiang being interviewed by Li Jian of eefocus for "Concerning Components, Asking the Four Dimensions" "Artificial intelligence + high-speed mobile connectivity" will be the dominant social landscape of the future. Kinghelm started with the R&D, production, and sales of "Kinghelm" brand Beidou BDS/GPS antennas, and has long been deeply engaged in RF microwave technology, actively embracing the new era of universal interconnection. Facing both opportunities and challenges as domestic substitution enters its "deep waters," Kinghelm has still achieved over 80% annual growth for four consecutive years (2022–2025), despite the global economic slowdown. The "Kinghelm" and "Slkor" brands are shining brightly on the international stage. Mr. Song Shiqiang (left) during the interview In response, Supplyframe’s Four Dimensions and eefocus’ Li Jian asked Kinghelm and Slkor founder and GM Mr. Song Shiqiang about "How can companies achieve counter‑trend growth and break through in the AI era?" Mr. Song stated that the integration of strategy, tactics, and execution is key to breaking the deadlock. Taking Kinghelm (www.kinghelm.net) and Slkor as examples, from their inception, both companies have benchmarked themselves against world‑class enterprises in terms of strategic decision‑making, resource allocation, internal management, brand value, innovation capability, and internationalization, firmly pursuing a global path. In terms of tactics, Kinghelm and Slkor adopt an approach that 90% of their peers cannot understand – a digital marketing path for domestic original brands, centered on their official websites and supplemented by matrixed layouts across other media and platforms. This approach runs counter to the conventional semiconductor industry logic (which emphasizes capital, technology, and sales network accumulation) and was inevitably an untrodden path. In execution, the standardized and process‑driven management at Kinghelm and Slkor ensures efficiency, high per‑capita productivity, and remarkable results, which have been widely imitated by peers. Specifically, Kinghelm and Slkor apply ecological, matrix, and hierarchical methodologies, dividing business into different segments and departments, and through organic collaboration and management, achieve highly efficient operations and growth. Interview 2: Mr. Song Shiqiang Invited to Join Zhixin Suge's "GESA Chip Shines East" Electronics Industry Live Stream! Mr. Song Shiqiang invited to join Zhixin Suge's "GESA Chip Shines East" electronics industry live stream! The 2025 electronica Shanghai marked the debut of Zhixin Suge's "GESA Chip Shines East" live program. Since then, Zhixin Suge has taken viewers through the exhibition via live camera, sharing insights from exhibitors and industry partners, working together to build big business and strengthen enterprises. Mr. Song Shiqiang has been a guest on Zhixin Suge's live stream for two consecutive years (2025–2026) at electronica Shanghai, discussing the industry's "chip" future with global friends. Zhixin Suge (left) and Mr. Song Shiqiang of Kinghelm Mr. Song noted that industry opportunities always exist – the key is having the ability to seize them. In earlier years, Kinghelm (www.kinghelm.com.cn) and Slkor capitalized on the "domestic substitution" trend in electronic components to grow stronger. Today, 5G communications, artificial intelligence, the Internet of Things, industrial internet, digital economy, and new energy technologies are flourishing and have become major drivers of future economic growth, integral to the emerging "new quality productive forces." The prosperity of these technologies and industries is precisely where Kinghelm’s opportunities lie. Moreover, Kinghelm’s (www.kinghelm.net) main products are RF microwave antennas, signal connectors, and their assemblies, covering three communication technologies: RF microwave, high‑speed data transmission, and optical communications. These emerging fields demand higher performance in wireless communication, data transmission, and industrial automation, and Kinghelm is actively working to meet these needs and drive industry progress. Encouragingly, [Kinghelm’s future product roadmap] has already released productive capacity. This year (2026), Kinghelm will establish an initial product portfolio, with gradually enriched antenna product lines and optical communication accessories (optical devices) entering production – marking Kinghelm’s official entry into the optical communications sector, a field with high technical barriers where brand building is a continuous process. We will first gauge market demand and launch mainstream optical communication accessories (optical devices), gradually moving from a latecomer to a leading player. Han Junlong, founder and CEO of Dashengtang Electronics, visits for exchange, received by Mr. Song Shiqiang (right) and Vice General Manager Qiu Huilin (left) Mr. Masaki Tozawa, President of Japan’s Corestaff Co., Ltd. (third from left), visits! Mr. Song mentioned that during the exhibition, many customers and partners from around the world visited the Kinghelm/Slkor booth. Thanks to everyone’s strong support, the "Kinghelm" and "Slkor" brands continue to shine on both domestic and international stages. Exhibition Insights – Peng Huisheng’s Reflections Peng Huisheng, Deputy Director of Kinghelm’s Sales Department II, at the exhibition The 2026 electronica Shanghai has come to a successful close. Over the three‑day exhibition, Peng Huisheng was fully engaged in customer reception, technical liaison, market research, and competitor analysis, gaining substantial overall benefits. Peng Huisheng and colleagues receiving customers The visitor flow was of high quality, predominantly from automotive electronics, IoT, industrial control terminals, solution providers, and overseas procurement. We received hundreds of visitors on site and successfully screened dozens of high‑potential leads, building a solid resource pool for future revenue growth. At the same time, many existing customers visited, further reinforcing their trust in our technology‑oriented, product‑based original brand "Kinghelm." Deputy Director Peng Huisheng carefully listening to customer requirements Through this exhibition, I gained a clear grasp of the latest industry trends: the market is shifting toward automotive‑grade, high‑frequency, miniaturized, and high‑stability solutions, while low‑end commodity products face severe commoditization. Manufacturers offering complete RF connectivity solutions are more competitive, confirming our Kinghelm FAKRA, high‑frequency connectors, antenna cable assemblies, and other core product advantages. Kinghelm Company Profile Kinghelm Product Categories This exhibition also revealed our shortcomings in pre‑show invitation, scenario‑based product display, documentation standardization, and promotional material. "Knowing our inadequacies" is a motto I greatly admire. The *Book of Rites* says, "Know your shortcomings, and then you can reflect on yourself." Laozi’s *Tao Te Ching* states, "To know that you do not know is the highest." Thus, shortcomings can become strengths – they will be our breakthrough points for improving customer satisfaction and driving growth. I will promptly follow up with customer tiering, material delivery, sample coordination, and continuous engagement to convert exhibition leads. Meanwhile, I will apply the experience gained to optimize next year’s exhibition preparation, display systems, and lead generation models, continuously enhancing brand exposure and return on exhibition investment. Wisdom Shines – Shanghai Culture Kinghelm – Connecting the World The 2026 electronica Shanghai, through technological displays and intellectual exchanges, outlined the development path for the electronics industry over the next 3‑5 years, becoming an important platform connecting global innovation resources. "Kinghelm – Connecting the World." Under the leadership of General Manager Mr. Song Shiqiang, the Kinghelm (www.kinghelm.net) exhibition team members each fulfilled their duties while collaborating closely, contributing their wisdom and efforts to successfully achieve the 2026 exhibition goals and accumulate practical experience for 2027. Song Yuanming, Director of Kinghelm’s International Department, noted that this year’s show covered 10 halls, with connector industry exhibitors concentrated across 5 halls – a multiple increase compared to the previous maximum of 2 halls – signaling the vibrant vitality and potential of Kinghelm’s connector and interconnection sector. Mr. Song Shiqiang (left) receiving customers Mr. Song Shiqiang having pleasant exchanges with potential customers Chief Engineer Qin Xianghong and Vice General Manager Qiu Huilin answering technical questions for customers Chief Engineer Qin Xianghong and Vice General Manager Qiu Huilin (in red) having pleasant exchanges with customers International Director Song Yuanming (left) with Wu Bo, Deputy GM of LCSC (second from left), and Xu Hong, founder of Dajiayuan Procurement Network and Liaodong Xincheng (second from right), among others Director Song Yuanming interacting with on-site visitors Kinghelm Sales Director Yang Bo receiving visitors Kinghelm Deputy Sales Director Chen Suwei answering inquiries Kinghelm rising sales star Yin Qingqing at the exhibition International sales representative Yang Shichen (second from left) receiving international visitors During breaks, Mr. Song Shiqiang also led the team to enjoy authentic Shanghai cuisine, taste "Shikumen" rice wine, stroll through food streets to experience the local vibe, and visit the Bund and surrounding landmarks – all to deeply appreciate the diverse charm of Shanghai’s cosmopolitan culture. The enchanting night view of the Huangpu River along the Bund The Bund area in Huangpu District, known as the "Street of International Architecture" At the Bund, with its array of diverse Western architectural styles from the former concession era, Mr. Song joked about being a "seasoned construction contractor by background," emphasizing that his love for old architecture is "in his bones." Revisiting the place brought deep emotions: "From real estate to chip business, from the Shanghai Bund to Huaqiangbei, all have left vivid memories for me! The Hatong Building (later the Old Jiefang Building) that I renovated back then is now Huawei’s global flagship store – the old building is now filled with technological wonder. Every time I visit, I have new reflections, and it elevates my soul!" The Hatong Building on Nanjing Road, renovated by Mr. Song in his early days, now Huawei’s global flagship store Mr. Song said: "Architecture is the crystallization of religion, thought, art, aesthetics, and scientific achievement; it is the tangible symbol of predecessors’ labor and wisdom, a new work co‑created by man and the Creator." The Shanghai Bund’s eclectic architecture, open and diverse in styles, embodies a harmonious coexistence of inclusion and contrast – a collision of tradition and modernity, a fusion of East and West – carrying significant heritage and continuity. Local characteristics of Shanghai’s architecture, photo by Yin Qingqing of Kinghelm Childhood flavors in old Shanghai alleyways, photo by Yin Qingqing of Kinghelm Exploring Tangqiao in Shanghai – every step is a temptation for the taste buds! Photo by Yin Qingqing of Kinghelm

She Weixin, Founder of Huaxinjia and Jiazheng Xincheng Huaxinjia symbolizes support for the rise of Chinese chips. Jiazheng Xincheng, born from Huaxinjia, insists on authentic, original products and aims to help everyone achieve a better life through this internet platform. In this issue, Kinghelm (www.kinghelm.net) interviews She Weixin, founder of Shenzhen Huaxinjia Technology Co., Ltd. and Jiazheng Xincheng. This post-2000s entrepreneur from Chaoshan entered Huaqiangbei in 2019 and dove into the chip and sensor distribution business. With an entrepreneurial spirit of bold vision and brave action, he has done every task well and delivered every chip with excellence. Today, he has paved his own entrepreneurial path, gained inner freedom, and is committed to the cause of Chinese chip independence. Mr. Song Shiqiang emphasized that Kinghelm, Slkor (www.slkoric.com), Huaxinjia（https://hxjkj.ic.net.cn/）, and Jiazheng Xincheng are all "Chinese Chip" enterprises that seized the opportunity of domestic substitution. They are developing increasingly well and actively embracing the era of the Internet of Everything. As a first-tier authorized distributor of Slkor, Huaxinjia’s founder She Weixin is a young man full of drive, ambition, and mission. Under his leadership and pioneering efforts, the "dual-wheel drive" of the Huaxinjia and Jiazheng Xincheng brands is bound to accelerate development and create a brilliant new future. Huaxinjia is a first-tier authorized distributor of Slkor She Weixin was born in 2001. At 18, he ventured alone into Huaqiangbei; at 21, he started his business from scratch. Known in the industry as "Manager She," he has walked a path that many dare not take. When asked how he did it, he replied: "Before starting my business, I worked in the Huaqiangbei electronics market for three years. I handled deliveries, procurement, and sales, mastering every part of the workflow. ‘Think it and do it, dare to pioneer’ — this is my life principle. In 2022, I wanted to achieve something and make money. With encouragement from clients who trusted me, I started my own business with only a little over 20,000 yuan in startup capital. There is no perfect plan in life. Overthinking creates only problems; taking action brings all the answers. Huaxinjia has now been operating for five years. It wasn’t that I saw hope and then persisted — it was through persistence that I saw hope." The view from Huaxinjia’s office on the 55th floor of Seg Plaza in Huaqiangbei — truly beautiful "Shenzhen" scenery! A love for nature has always been part of She Weixin’s pursuit. Growing up in Shenzhen amid bustling traffic and towering neon lights, he enjoys keeping native stream fish. "In my Huaxinjia office, I keep two kinds of fish. By the door is a black-tail upside-down catfish, and by the window is a ‘One-Eye Taoist.’ Both are hardy native fish I collected from wild streams. They are resilient and full of vitality. Watching them swim freely every day feels like returning to nature," he said. He also loves outdoor badminton, cycling, and travel. "Doing things well, staying healthy, and living peacefully and happily — these are my requirements for myself. Realizing financial freedom early and touring the beautiful rivers and mountains of our motherland have always been my dreams." Huaxinjia’s native ecology fish — Denison barb Huaxinjia + Jiazheng Xincheng: Fueling the Rise of Chinese Chips! The tea room at Huaxinjia with its excellent window view! Shenzhen Huaxinjia Technology Co., Ltd. (Huaxinjia) was founded in 2021. Its founder and general manager is She Weixin, and its headquarters is located in Room 5505A on the 55th floor of Seg Plaza. Adhering to the business philosophy of "Do every task well and deliver every chip with excellence," Huaxinjia focuses deeply on the semiconductor industry, insists on authentic original products, and specializes in the distribution of chips, sensors, electronic components, and other hardware. Its represented brands include TI (Texas Instruments), ST (STMicroelectronics), NXP, Honeywell, GigaDevice, ROHM, Slkor, Allegro, Skyworks, ADI, Kinghelm, and many others. Founder She Weixin added, "Huaxinjia is a combination of my parents’ names and the character ‘Xin’ (chip). It carries my sense of responsibility and dedication to my family. I have always believed that doing something you love is far more romantic than just saying loving words." 2022 was his first year of entrepreneurship, coinciding with a significant reduction in chip imports and the inevitable push for domestic substitution. He emphasized, "Huaxinjia is fueling the rise of Chinese chips. We continue to accumulate experience and grow through it. Most of our customers come through referrals from long-term clients." Jiazheng Xincheng, derived from Huaxinjia, was established in 2025. Its name reflects the commitment to authentic original products and the creation of a chip mall platform to benefit others. Regarding the company’s platform-based operations, She Weixin explained: "We set up two companies because market clients and end customers require separate management. Jiazheng Xincheng focuses on the domestic terminal business. ‘Better quality and better prices are what we take seriously’ (as stated in the signature of the video account ‘Chip-Weixin’). A chip transaction is only the beginning. Huaxinjia, on the other hand, is a trader with price advantages serving market clients." Company Vision: Let everyone achieve a better life through the Huaxinjia platform. Company Values: Create value for customers. Company Goal: Become a qualified chip supplier with a complete supply system. Company Mission: Do every task well and deliver every chip with excellence. Huaxinjia’s sales of represented Slkor products are booming! When discussing core competitiveness, founder She Weixin stated clearly: "Huaxinjia’s core strength lies in its increasingly mature ‘One Core, Three Pillars’ system — integrity, channels, products, and brand. This continuously strengthens our main business and growth momentum. Huaxinjia has become a member of platforms such as IC Trading Network, Alibaba, and Huaqiang Electronics Network, while earning the trust of many customers and support from original manufacturers and agents." He mentioned that from late 2023 to 2024 was a low point in his life. A series of events brought the company to the brink of bankruptcy and left him personally in debt. Thanks to timely customer orders, support from supplier channels, and his own determination to start over, he successfully turned the company around from losses to profits. It is worth noting that the domestically produced Slkor brand products represented by Huaxinjia are selling extremely well, covering many models such as SS8050, SS8550, MMBT5551, MMBT5401, MMBT3904, SS310, 1N4148W, SM4007PL, 1N4148WS, 1N4148WL, FR107, DSK34, LL4148, AMS1117-3.3, AMS1117-5.0, M7, SS54, SS36, SS34, SS14, and more. She Weixin affirmed: "Slkor products sell very well for us." Both Huaxinjia and Jiazheng Xincheng sincerely thank the original manufacturer Slkor for its strong support, as well as General Manager Song Shiqiang for his positive energy and Sales Deputy Director Lin Yuanfang for her excellent service. He hopes that Huaxinjia and Jiazheng Xincheng, like Kinghelm and Slkor under Mr. Song Shiqiang’s leadership, will achieve steady, far-reaching, and brilliant development on the high-speed path of "dual-wheel drive." He also hopes for long-term, successful cooperation among Huaxinjia, Jiazheng Xincheng, Kinghelm, and Slkor, working together to strengthen brand synergy and achieve win-win growth. She Weixin of Huaxinjia (first from left) was invited to attend the 2025 Slkor Distributor Conference A wise youth makes a wise nation; a wealthy youth makes a wealthy nation; a strong youth makes a strong nation. Huaxinjia and Jiazheng Xincheng’s founder She Weixin is young and accomplished, deeply rooted in the chip industry. Facing national "strong chip" policies, the "Guangdong Strong Chip" initiative, and the flourishing "Chinese Chip" enterprises across the country, he praised them: "These are all good things. Technology needs development, and humanity needs progress." In the face of accelerating changes in China’s chip sector, Huaxinjia embraces new challenges, solves difficulties when they arise, and remains humble when achieving success, letting everything else follow its natural course. When asked about methods for cultivating a good mindset and positive image, She Weixin sincerely shared the following: He believes that one’s appearance reflects the heart, so it is important to remain kind and maintain a positive and upward attitude. Live your own life, do your own things, and immerse yourself in your own world — happiness in life is the ultimate goal. He also advises spending more time communicating with positive, high-energy people. For example, Mr. Song Shiqiang of Kinghelm and Slkor is straightforward, sincere, full of positive energy, and always willing to share and help others. In addition, one should learn through work and practice on real tasks. Treat yourself as a salesperson and focus on doing solid, practical work. He has a workbench at home: during the day he handles important matters at the company, and in the evenings he returns home to deal with琐碎 details. He lives by the idea of fate and connection — when you meet someone, there is affinity, and one should offer help whenever possible. He regularly makes anonymous donations to impoverished mountainous areas, proactively helps people around him who fall ill, and donates to children he encounters in mountainous regions during travels. Finally, even in difficult times, one should uphold justice and morality rather than harm others to benefit oneself. Huaxinjia’s team is very young, with an average employee age of 24. When recruiting, character comes first. Here, Kinghelm (www.kinghelm.net) and Slkor General Manager Mr. Song Shiqiang, who also developed in Huaqiangbei, sincerely wish their distributor Huaxinjia （https://hxjkj.ic.net.cn/） and Jiazheng Xincheng ever greater success, and together contribute to the companies’ future listings!

Huanuoxing "Brilliant Twin Stars" Sales Champion Tang Junhua (left) and General Manager Liao Huijuan (right) Where there is strong will, capability follows. Willpower is like the flame burning in the heart of a lone brave warrior — a guiding light that allows one to press forward in the dimness, the unyielding strength of life, and the image of bravely pursuing dreams without ever giving up. In this issue, Kinghelm (www.kinghelm.net) visits Shenzhen Huanuoxing Technology Co., Ltd. (www.hnxtech.com) and Shine Ever (Hong Kong) Co., Ltd. Huanuoxing founder and General Manager Ms. Liao Huijuan has dreams in her heart and love in her actions. She emphasizes: "Huanuoxing aims to build a platform that creates value for employees and empowers team growth, and to promote Chinese chips to go global and reach the world!" From vision to action, Huanuoxing’s sales champion Ms. Tang Junhua further stresses: "The power of a team is greater than that of an individual. ‘One group of people, one heart, working together’ is our company’s internal slogan. We continue to empower everyone. Both Mr. and Ms. Liao (Huanuoxing founder Liao Huijuan and Shine Ever (Hong Kong) Co., Ltd. founder Liao Liqing) are extremely charismatic leaders. They are the compass and helmsmen of our team. Working with them makes us feel grounded and directed." Huanuoxing Founder and General Manager Ms. Liao Huijuan Ms. Liao Huijuan, whose English name is Seena (given by a South African client, meaning "lily"), is known in the industry as "Liao Liao." She is gentle yet powerful, poised yet decisive, simple yet passionate. As the sales leader of Huanuoxing, more than a decade of heavy pressure has not caused her anxiety or internal depletion. Instead, her gentle, beautiful, and unhurried strength has kept the hustle and bustle of Huaqiang North outside, creating a serene and peaceful space that surpasses all worldly splendor. "Stillness breeds tranquility, tranquility breeds wisdom, and wisdom leads to grace." With this grace, she has led Huanuoxing to take root deeply in the chip industry, cultivating meticulously and continuing to exert strength. Her ability to empower the brand and plan for the future is admirable. Even more precious is her simplicity, enthusiasm, and sincerity, which naturally inspire trust. Ms. Liao Huijuan speaking with pride about her hometown Guiyang Unforgettable hometown affection. When Ms. Liao Huijuan speaks about her hometown — Leiping Town, Guiyang County, Chenzhou City, Hunan Province — her eyes are full of joy and pride. She aptly quoted a beautiful piece by Mr. Wang Chengjia, Education Director of the Guiyang Party School, titled "Arriving in Guiyang on ‘Horseback’ — Appreciating the Ancient County’s Beautiful Scenery and Savoring the Long Human Warmth": "In Guiyang, the best way to travel is to ‘do nothing.’ Let the mountain breeze blow through your hair, let the sound of the river cleanse your ears, and let the sunlight slowly crawl across your skin. The beauty here is not ostentatious, yet it is enough to make you stop in your tracks." Speaking of her dream of venturing south to start a business, Ms. Liao Huijuan said: "I have always had an entrepreneurial heart. At that time, I was already doing business in my county town back home, but the narrow social circles and small cliques were not suitable for entrepreneurship. I had always wanted to go out and find opportunities. Just then, my uncle, who was starting a business in Huaqiang North, needed help, so I came to Shenzhen in 2007. After working in my uncle’s company for two years, I officially started my own business in 2009, determined to take root in Shenzhen." Domestic Deep Cultivation + International Expansion: Shenzhen Huanuoxing Technology Co., Ltd. and Shine Ever (Hong Kong) Co., Ltd. Develop in Resonance! Dual-Brand Resonance: Huanuoxing + Shine Ever (Hong Kong) Shenzhen Huanuoxing Technology Co., Ltd. (www.hnxtech.com) was founded by Ms. Liao Huijuan in Huaqiang North in 2007. It is a global electronic components distributor and supplier of urgent semiconductor devices. Ms. Liao Huijuan explained the profound meaning behind the brand "Huanuoxing": "Hua" represents China and the Chinese people; "Nuo" represents commitment — our promise to specialize in original, genuine products; "Xing" (star) represents energy — one person’s energy is limited, but the combined and mutually empowering energy of a group is like gathering faint lights into a sea of stars. Huanuoxing is committed to building a trustworthy and win-win trading platform for electronic components, ensuring all transactions are original and genuine (Original). Starlight does not fail those who travel far; a single spark can start a prairie fire. We will eventually achieve great success. Company Vision: To help realize the Chinese Dream with Chinese chips. Core Values: Cooperation, dedication, pragmatism, innovation. Goal: To become a leader in the electronic components industry. Mission: To increase benefits for customers, provide growth opportunities for employees, and create value for society. Huanuoxing Official Website: www.hnxtech.com Huanuoxing is highly recognized in the industry for specializing in original, genuine products. As a council member of the Shenzhen Chip Industry Association, Shenzhen Huanuoxing Technology Co., Ltd. has always adhered to the development philosophy and purpose of "Quality First, Reasonable Prices, Fast Delivery, Service Supreme, and Customer Cohesion." The company provides spot supply services for various electronic components to global customers, including original manufacturers, contract manufacturers, electronics factories, IPOs, and domestic and overseas electronic parts traders, with a particular focus on hard-to-find, obsolete, discontinued, urgent, and out-of-stock integrated circuits. Regarding taking Chinese chip brands global, Ms. Liao Huijuan shared: "We operate under a dual-brand model. Huanuoxing was founded by me, while Shine Ever (Hong Kong) Co., Ltd. was founded by my husband, Mr. Liao Liqing. Our development model is similar to how Mr. Song Shiqiang built the dual-wheel drive of Kinghelm (www.kinghelm.net) and Slkor (www.slkoric.com). Our characteristic is that Huanuoxing focuses deeply on the domestic market, while Shine Ever (Hong Kong) expands internationally. The two complement each other’s strengths and share resources, working together to expand into the global market." Huanuoxing’s Liao Huijuan and Liao Liqing visit Kinghelm and Slkor; Mr. Song Shiqiang (first right) warmly receives them. Shine Ever (Hong Kong) Co., Ltd. Founder Mr. Liao Liqing at work. Mr. Liao Liqing, founder and General Manager of Shine Ever (Hong Kong) Co., Ltd., said that the brand "Shine Ever" carries profound meaning and rich connotations, embodying the original aspiration of the couple’s joint entrepreneurship and their family’s best wishes. "Xiang" comes from their child’s name and evokes soaring across ten thousand miles. "Xiang bi ze lin" (from Mi Heng’s Parrot Fu) means one must choose an excellent forest when soaring. "Heng" means "smooth sailing in all endeavors," representing smooth progress, victory, and success — moving from victory to victory, from success to greater success, from small wins to big wins, and from small achievements to great achievements. "Integrity, Virtue, Service, and Innovation" are the keys to Shine Ever (Hong Kong) Co., Ltd.’s high-speed and steady development. The company mainly deals in imported brand electronic components, guaranteeing original and genuine products from the manufacturers. As a result, it enjoys a very high brand reputation in European and American markets. After more than ten years of trials and hardships, the "Huanuoxing + Shine Ever (Hong Kong)" dual-brand globalization path has been firmly established. We sincerely thank friends from all sectors of society and our valued customers for their support and trust in Shine Ever (Hong Kong) Co., Ltd. and Huanuoxing. We also thank our employees for treating the company as home and for their persistent hard work. We remain committed to taking social responsibility, creating value for customers, and providing a platform for employees. Ms. Liao Huijuan honored as the Third-Term Vice President of the Shenzhen Hunan Guiyang Chamber of Commerce. In terms of fulfilling social responsibility, Ms. Liao Huijuan was appointed as the Third-Term Vice President of the Chunshuiyuan·Shenzhen Hunan Guiyang Chamber of Commerce (term 2023–2026, three years). She has repeatedly led member companies in enterprise visits, going down to the frontline to understand the real needs of enterprises, contributing to high-quality resource sharing, precise matching of cooperation needs, and collaborative industry development. She happily shared: "In the first year the Guiyang Chamber of Commerce was established (2016), Huanuoxing (www.hnxtech.com) joined. The Chamber is a gathering place for our fellow townspeople and a platform for us to exchange experiences and connect resources. I am very happy in the Chamber — I have made many friends and met many powerful entrepreneurs. I hope that through everyone’s efforts, the Chamber’s cohesion and centripetal force will become even stronger, and more fellow travelers will join in the future." In addition, through years of entrepreneurship, Ms. Liao Huijuan has driven employment and given back to her hometown. She has repeatedly visited children in poor mountainous areas, donated money and supplies, served as a volunteer to select assistance targets, and given back to society. Their great love and dedication have earned warm praise from peer companies and employees alike. Ms. Liao Huijuan and Mr. Liao Liqing’s loving education assistance benefits generations. Huanuoxing Sales Champion Ms. Tang Junhua during the exclusive interview. As a fellow hometown person and valuable business partner, Ms. Tang Junhua, Huanuoxing’s (www.hnxtech.com) sales champion, has worked diligently and dedicated herself for 12 years. Deeply moved, she said: "General Manager Liao Huijuan’s personal charm unites the entire team. She treats people sincerely and provides excellent humanistic care. For example, she personally gives employees red envelopes for the New Year, proactively learns about their work and life difficulties and lends a helping hand when needed. She also thoughtfully prepares heartfelt gifts for employees during festivals and surprises female employees returning from maternity leave with large bouquets of flowers, making the occasion feel very ceremonial. She leads by example in learning and self-improvement. She regularly promotes the Chinese chip brand through video accounts such as ‘Huanuoxing’ and ‘Huanuoxing Technology Liao Liao.’ In her spare time, she attends classes on outstanding leadership and elite training, improves her education through self-study, and enriches her conversation and temperament through long-term reading. She handles matters with composure, outstanding capability, and empathy. She often takes our sales staff to visit clients and personally teaches them client acquisition experience — such as understanding the client company’s industry, product processing, development potential, etc., to assess the client’s operating status, core needs, and potential needs." General Manager Liao Huijuan treats the entire company to milk tea on this year’s Children’s Day (June 1st). General Manager Liao Huijuan (third from left) awards cash bonuses to outstanding employees for May. Huanuoxing and Shine Ever (Hong Kong) Co., Ltd. uphold the philosophy of "Work Hard, Live Happily" and the corporate spirit of "Teamwork, Collaboration, Responsibility," striving to create an efficient, orderly, and fair competitive business platform. Ms. Tang Junhua added: "Our company has a great corporate culture. We have morning meetings (rotated by employees), reading clubs (to help employees grow quickly), neck exercises (every workday at 3 PM), and quarterly employee birthday parties (celebrated by the whole company). We also have monthly outstanding employee awards, quarterly summary and commendation meetings (with awards for quarterly achievers and new client development), and white work uniforms embroidered with the ‘Huanuoxing’ logo. Everyone gets two sets — simple, fresh, and versatile. People voluntarily wear them on Mondays and Wednesdays." Ms. Liao Huijuan (right) and Ms. Tang Junhua (left) of Huanuoxing. Ms. Tang Junhua rose from grassroots sales to sales champion. She has rich experience in developing major clients and has achieved annual sales exceeding 5 million RMB from a single client. When asked about her secrets to becoming the top sales performer, Ms. Tang Junhua summarized: "It mainly relies on self-exploration and platform empowerment. Self-exploration means doing the current task well, persisting without giving up, and being down-to-earth for steady, long-term progress — for example, understanding clients’ concerns and pain points, identifying real needs, following up on potential orders, and developing potential customers; segmenting clients to improve retention rates. Not only achieving results oneself, but also leading the team to sustained results through systematic methods (such as weekly review mechanisms). Regarding platform empowerment, Huanuoxing’s path to excellence began with the team, because ‘there are no perfect individuals, only perfect teams.’ Success comes from execution and persistence. The key is ‘winning the world with integrity.’ This stems from our soul figures, Mr. Liao Liqing and Ms. Liao Huijuan, who both have great vision — they think upward and take root downward. They often say, ‘Be kind in life and honest in business. Doing business requires professional ethics and morality.’ It is particularly honorable that Ms. Liao Huijuan’s integrity stories are widely praised throughout the industry." Team: No Perfect Individual, Only Perfect Team — From Huanuoxing Integrity Story 1: A client left $50,000 USD in cash in the safe of his hotel. Due to a rushed itinerary, he didn’t have time to retrieve it and entrusted Ms. Liao Huijuan to withdraw and safekeep it for him, saying he would pick it up when he had time. At that time, the client only had cooperation intentions and had not yet formally worked with Huanuoxing, yet he fully trusted Ms. Liao Huijuan. Integrity Story 2: A few years ago, a client overpaid by several hundred thousand RMB. Because a long time had passed since their last cooperation and the client had not left contact information, we wanted to return the money but had no way to do so. After Ms. Liao Huijuan learned about it, she never gave up. Through multiple efforts and indirect channels, she finally contacted the client’s cashier and successfully refunded the money. The client’s cashier was deeply moved and said they had even prepared to cover the loss themselves. To express gratitude, they specially chose May 20th (Chinese Valentine’s Day) to send Ms. Liao Huijuan a mysterious gift. The Wish Tree of Huanuoxing and Shine Ever (Hong Kong) — Strong Will Can Overcome All Difficulties! Strong will can overcome all difficulties. Outstanding teams share a sense of "resonance." At the end of the interview, when discussing "entrepreneurial/work insights," Ms. Liao Huijuan and Ms. Tang Junhua gave surprisingly similar answers. Both emphasized "long-term persistence" and "empowering employees," with a very high degree of alignment. This comes from their 12 years of sincere cooperation and tacit trust. Their shared voice is: "Huanuoxing and Shine Ever (Hong Kong) Co., Ltd. have come all the way to where we are today. We have met many benefactors, which has created our broad and highly loyal customer base. We have also encountered many difficulties, but fortunately, all difficulties can be overcome. Therefore, our entrepreneurial journey has been relatively smooth and fortunate. The long-held beliefs of the founders have played an important role. One person can go fast, but a group of people can go farther. ‘One group of people, one heart, working together.’ The company builds a value-empowerment platform, so employees firmly believe that as long as they work hard enough, they will be rewarded. The most precious gains for employees at Huanuoxing are not only personal growth and a sense of collective belonging and honor, but also deep friendships with colleagues, doubled happiness, and the sense of achievement from challenging high salaries and realizing their value. Therefore, everyone shares one heart and one dream, moving forward together into the future!" Kinghelm and Slkor General Manager Mr. Song Shiqiang Wishes Huanuoxing and Shine Ever (Hong Kong) Co., Ltd. to soar ten thousand miles ahead!

Mr. Guo Jiahong, Founder, CEO and Chairman of ICGOODFIND ICGOODFIND is an "Internet + Real Economy" electronic components marketplace built around semiconductor and chip technologies, connecting millions of users with precise sourcing solutions. In this exclusive interview, Kinghelm explores the entrepreneurial journey of Mr. Guo Jiahong, Founder, CEO and Chairman of ICGOODFIND. A technology-driven entrepreneur born in the 1980s and originally from Chaoshan, Mr. Guo embodies the diligence, resilience, integrity, and pragmatism associated with his hometown. Guided by a keen understanding of technology trends, he started from a physical electronics store in Huaqiangbei in 2009 and gradually built one of the industry's leading electronic component supply service platforms. Adhering to the business philosophy of "Convenience, Pragmatism, Gratitude, and Altruism," Mr. Guo developed a unique business model that combines efficient online procurement services with in-depth offline collaboration. Over more than a decade, this model has enabled ICGOODFIND to provide one-stop procurement solutions to over 40,000 customers worldwide. In 2021, products from Kinghelm and Slkor officially joined the ICGOODFIND platform, marking another important milestone in supporting Chinese semiconductor brands. Five years later, the partnership continues to deepen. Mr. Song Shiqiang expressed his best wishes for ICGOODFIND to become the preferred platform for R&D engineers and small-to-medium-volume procurement customers, helping enterprises improve purchasing efficiency, reduce costs, and contribute to China's intelligent manufacturing development toward 2035. ICGOODFIND's New Logo: A Magnifying Glass Inspecting a Chip, Symbolizing Strict Quality Control and Authentic Product Assurance ICGOODFIND's Original Logo (Still in Use) Reflecting on the company's development journey, Mr. Guo explained that ICGOODFIND's growth from a small business into a major industry platform was made possible by both favorable policies and the opportunities presented by the times. In 2008, Huaqiangbei was officially recognized as "China's No.1 Electronics Street" by the China Electronics Chamber of Commerce. Inspired by this entrepreneurial environment, Mr. Guo arrived in Huaqiangbei in 2009. He believes that innovation is the soul of Huaqiangbei, while continuous learning is the soul of both individuals and organizations. The team accumulated years of offline operational experience and customer service expertise before officially establishing the company in 2013 and developing its online platform. Following the platform's launch in 2016, the implementation of the Huaqiangbei Innovation Development Action Plan (2017–2019) further accelerated its growth. Benefiting from favorable timing, location, and industry momentum, ICGOODFIND's corporate culture has always emphasized gratitude and creating value for others. ICGOODFIND Corporate Culture: Convenience, Pragmatism, Gratitude, and Altruism Enjoy One-Stop Electronic Component Procurement ICGOODFIND ICGOODFIND (Shenzhen) Electronic Technology Co., Ltd. was jointly founded in Huaqiangbei in 2013 by Mr. Guo Jiachuang and Mr. Guo Jiahong. Its predecessor was Shenzhen Xinjiasheng Industry and Trade Co., Ltd. In January 2022, the company officially changed its name to ICGOODFIND (Shenzhen) Electronic Technology Co., Ltd. and is now headquartered in Room 611, Building A, Aerospace Tower, Futian District, Shenzhen. ICGOODFIND — One Scan Away One-Stop Electronic Components Procurement with Guaranteed Genuine Products Officially launched in 2016, the ICGOODFIND platform has evolved into a globally recognized electronic component supply service platform and one of Huaqiangbei's most influential enterprises. It is now ranked among the top ten leading electronic component procurement platforms in China. The company provides comprehensive one-stop sourcing services, featuring a unique combination of fast online transaction and BOM-matching services with reliable offline supply and delivery support. Its core strengths lie in its extensive product selection, competitive pricing, and personalized customization services. Today, the platform serves more than 40,000 registered customers, including renowned organizations and enterprises such as DJI, Midea, Yuwell, Hytera, and the Chinese Academy of Sciences. Its product portfolio covers over 14 million SKUs across passive components, electromechanical devices, tools, consumables, and many other categories. Leveraging big data technologies, ICGOODFIND provides intelligent product recommendations, customized BOM matching services, and one-to-one sourcing solutions for special specifications and unique project requirements. The platform is also recognized for its expertise in sourcing hard-to-find and obsolete components. Through transparent pricing, volume-based discounts, and comprehensive after-sales support, ICGOODFIND enables customers to procure with greater confidence and efficiency. ICGOODFIND Is an Authorized First-Tier Distributor of Slkor To ensure product authenticity, ICGOODFIND maintains long-term strategic partnerships with globally recognized manufacturers, authorized distributors, and leading procurement platforms such as Arrow, Mouser, and DigiKey. Its domestic partners include YXC, HGSEMI, Kinghelm, Slkor, BDTFUSE, GoalTop, SJK, GTZ Optocouplers, NationStar, and many other well-known brands. Kinghelm and Slkor Products Available on ICGOODFIND Mr. Guo Jiahong: A Decade of Transformation, A Future Powered by Chips Shenzhen Electronics Chamber of Commerce Visits ICGOODFIND; Ms. Xu Huiying (Center), Mr. Guo Jiahong (Second from Right) In today's rapidly evolving digital economy, ICGOODFIND has leveraged digital technologies and platform-based empowerment to integrate resources across the electronics industry supply chain. Under Mr. Guo's leadership, the company continues to build a comprehensive big-data-driven resource platform designed to support the next generation of intelligent manufacturing. ICGOODFIND Under the Leadership of Mr. Guo Jiahong ICGOODFIND: A Trusted Global Semiconductor Supplier The company's decade-long transformation reflects a balance between adaptability and consistency. On one hand, Mr. Guo has continuously improved strategic awareness through industry analysis and has successfully identified major market trends. From developing the online platform in 2013 to launching it in 2016, from supporting the rise of Chinese semiconductor brands amid the localization wave after 2018 to establishing a Guangming District office in 2021, ICGOODFIND has consistently positioned itself at the forefront of industry developments. On the other hand, Mr. Guo firmly believes in long-term value creation and doing what is difficult but right. In 2019, the company expanded into terminal-market procurement through Baidu Aigou. In 2020, it participated in the Global Semiconductor Industry Expo in Chongqing and received honors including Guangdong Province's Contract-Honoring and Credit-Reliable Enterprise Award and the Blue Dot Award for Outstanding E-Commerce Platform from the Shenzhen Electronics Chamber of Commerce. In 2021, ICGOODFIND participated in more than ten major industry events, including electronica China Shanghai, NEPCON China, Chengdu Electronics Exhibition, the Global Electronic Supply Chain Summit, and the STM Application Summit. The company established partnerships with leading industry media platforms in 2022, relocated to Shenzhen's CBD Aerospace Tower in 2023, participated again in electronica China in 2024, and was honored to become a component and semiconductor supplier to Wuhan University in 2025. Mr. Guo Jiahong (Center) at electronica China 2024 From Chips to Success: Charting the Course for Future Growth In 2026, the coordinated development of domestic large language models and domestic AI computing chips has become part of China's national strategic agenda. By 2035, intelligent manufacturing is expected to become widely adopted across the country, with next-generation manufacturing technologies reaching world-leading levels. Looking ahead to its second decade of development from 2026 to 2035, ICGOODFIND aims to seize emerging opportunities created by the intelligent manufacturing revolution while maintaining a steadfast commitment to the semiconductor industry. The company plans to further innovate its one-stop electronic component procurement ecosystem by integrating original manufacturers, platform consignment services, idle inventory management, resource-sharing mechanisms, engineering communities, hardware development support, and collaborative industry services into a comprehensive interactive platform. New Journey, New Opportunities, New Future — A Bright Future Ahead for ICGOODFIND When asked by the Kinghelm reporter about his entrepreneurial insights, Mr. Guo shared his thoughts on perseverance and growth. "During periods of component price increases, extended lead times, and critical opportunities brought by domestic substitution, every member of the ICGOODFIND team remained united. We stayed optimistic during challenges and remained humble during success. Through professionalism, dedication, and innovation, we have successfully completed countless missions and ultimately achieved mutual empowerment among the platform, our employees, and our customers. Driven by our dreams and committed to making the most of our time, we are deeply grateful to more than 40,000 customers for their trust and support, and to all employees for their loyalty and contributions. Our first decade of transformation is only the beginning. We firmly believe that the next decade will bring even greater achievements. New journeys create new opportunities and new futures, and the future of ICGOODFIND is exceptionally bright."

【Origin】 Building a learning-oriented organization has been a long-standing pursuit of Kinghelm (www.kinghelm.net) and Slkor (www.slkoric.com). Under the shared vision of jointly building knowledge and an ecosystem, we partnered with the Shared Procurement Alliance to empower procurement professionals. On April 26, 2026, during a procurement training session held at Kinghelm’s office, we had the honor of meeting Mr. Tang Mingwei, a seasoned procurement and supply chain lecturer and founder of Yiku Supply Chain. We immediately extended an invitation for this exclusive interview. During the session, Mr. Tang taught over 30 procurement managers one of the most relevant workplace topics—career planning. Using the theme "Operate Yourself Like a Company — Career Planning and Transformation for Procurement Managers", he provided logical analysis and practical advice. Through typical character portraits, categorized analysis of strengths and weaknesses, and a step-by-step progression from phenomena to essence, he ultimately presented a "career planning logic pyramid." He offered guidance on how to break through from one’s current position, how to achieve a salary-doubling job change, suggestions for entrepreneurial transformation, and pitfalls to avoid. Judging from the participants’ focus, interaction, and Q&A, Mr. Tang’s course struck a chord with most procurement professionals—especially regarding the question "What comes after 35?" Rich in cases, logically progressive, inspiring, and structurally sound—these are the hallmarks of Mr. Tang’s courses. Mr. Tang Mingwei In the classroom, participants affectionately called him "Teacher Tang." Outside the classroom, Mr. Tang switches to another identity—"entrepreneur." After one training session, he posted a self-reflective poem on his WeChat Moments: Standing on stage, I speak with confidence and poise; Stepping down, I roll up my sleeves and get to work. Boasting loudly may sound impressive, But everyone still needs three meals a day. If not forced by reality, who would want to transform seventy-two times? Even with grand ambitions for centuries, one must bend down and hustle for money. Over the years, Mr. Tang has seamlessly switched between teaching on the podium and diving into concrete business operations. This identity shift is not easy, yet what is rarer is his consistent rationality and clarity of mind. 【Bread】 Bread represents survival — it is the solid economic foundation. In Mr. Tang Mingwei’s view, while passion is beautiful, it must be built upon a firm foundation of bread. The dance between bread and passion constitutes a complete life, just as the economic base determines the superstructure. Mr. Tang Mingwei transitioned from procurement manager to entrepreneur. In 2020, he founded Yiku Supply Chain (Shenzhen) Co., Ltd., focusing on inventory recovery. More than six years later, the company’s motto remains: "Inventory is resources placed in the wrong location." The company specializes in helping electronic manufacturing enterprises liquidate slow-moving materials, upgraded equipment, and other idle inventory, enabling rapid asset realization and turning idle stock into cash flow. Yiku Supply Chain’s Recovery Business Scope During the material shortage period a few years ago, Yiku helped upstream factories clear stagnant inventory while assisting many clients in sourcing and matching scarce materials, achieving relatively precise supply-demand matching for misallocated inventory. After 2023, as chip market risks accumulated and the market trended downward, amid factory relocations and closures, Yiku adapted quickly. The company adjusted its strategy and began participating in court auctions and whole-factory packaging projects. It successively secured disposal projects for automation equipment, idle assets, electronic materials, and relocation remnants from a series of well-known enterprises. The recovery scope covers common industrial materials and equipment assets such as electronic components, PCBA, finished products, automation systems, air conditioning and refrigeration units, and mechanical equipment. After winning bids, the team efficiently classified and sold all materials, equipment, and production tools within a limited timeframe. Through the successful implementation of numerous projects, the team’s comprehensive capabilities in professional evaluation, project execution, and classified distribution have been fully tested and strengthened. Many near-new (99% condition) reusable equipment items have been purchased by small and micro enterprises for continued use, genuinely helping numerous SMEs reduce costs and increase efficiency. In 2025, Mr. Tang helped a new energy materials company in Dongguan achieve cost savings of over 300,000 RMB. At the year-end recognition ceremony, Yiku Supply Chain was awarded "Outstanding Strategic Partner of the Year." Mr. Tang Mingwei: Doing projects is the best way to learn Reflecting on six years of development, Mr. Tang candidly said, "Doing projects is the best learning." Through high-frequency, high-quality, and high-efficiency project execution, the company has forged a competitive and professional team that has earned a solid reputation in the industry. During the interview, Mr. Tang’s phone kept ringing amid his busy schedule. His working style is concise and clear—he can handle business matters with just a few words or a short sentence. He noted, "This trust and tacit understanding come from long-term collaboration. Efficient communication is the result of natural selection in the waves of the market." Resources are limited, but circulation is infinite. Mr. Tang shared that the original intention behind founding "Yiku" carried a meaning of "pursuing beauty and goodness." From early electronic material recovery to factory idle equipment, after years of development, the company now operates nationwide. It provides factories and enterprises with one-stop, high-price, high-quality, full-category inventory recovery services covering electronic materials, finished goods, equipment and instruments, and whole-factory asset packages. 【Passion】 Mr. Tang admits that the identity label of "lecturer" was "purely an unexpected outcome." More than a decade ago, while responsible for procurement at TCL, he joined a TTT (Training the Trainer to Train) professional training camp simply to improve his public speaking skills. Little did he know it would launch a lecturing career spanning more than ten years. Initially, he started internal department training. In addition to lecturing himself, he encouraged colleagues to learn and share actively. Topics ranged from professional knowledge such as raw materials, procurement processes, supplier management, and MRP principles, to general management courses like project management, communication skills, and time management. The department’s learning atmosphere grew increasingly strong, earning strong support from HR and high recognition from company leadership. To address gaps in his professional knowledge, he further studied the authoritative CPSM (Certified Professional Supply Manager) certification from ISM and PMP project management. Combining real-world work experience with hot topics in procurement, he designed course materials and was invited in his spare time to lecture and share at major procurement and supply chain platforms across the Pearl River Delta. From internal company sessions to external ones, from Shenzhen to Dongguan, Guangzhou, Zhuhai, and Zhongshan, from small classes of dozens to keynote speeches at thousand-person summits at the Shenzhen Convention Center—he has been appointed as a senior lecturer at Boway Training Center, a gold medal lecturer at the Shared Procurement Alliance, an outstanding lecturer at Positive Energy Electronics Network, a procurement and supply chain consultant, and a guest speaker at multiple procurement and supply chain summits. He has also spoken at Huaqiangbei’s "Huaqiang Big Lecture Hall" and "Positive Energy Electronics Network Private Sharing Sessions." Mr. Tang says every step has been a testament to growth. Mr. Tang Mingwei delivering a keynote at the 2025 Positive Energy Electronics Network Annual Summit 【Focus】 When asked about effective learning methods, Mr. Tang concisely summarized it in eight characters: "Learn by teaching, force input through output." He explained that adult learning is highly purposeful yet often fragmented. A teacher’s role is to help learners focus and refocus as much as possible within a short time. For over ten years, he has loved the classroom—carefully prepared slides, rich case-based interactions, fluent delivery, and three-hour sessions that flow naturally. The classroom is lively and engaging; one can feel the energy even when sitting in as an observer. When a person treats their work as a passion, the selfless dedication that flows from the heart cannot be faked. It emerges naturally, without showing off. At that moment, one focuses for the sake of passion and finds joy in it. Focus leads to professionalism—this is how it works. Mr. Tang is also fond of calligraphy, a hobby that further demonstrates the power of focus. He admitted that for many years he believed casual, free-spirited writing was the true essence, but something always felt off. Starting in 2025, he began copying Ouyang Xun’s Inscription of Sweet Spring in Jiucheng Palace. After several months of persistent practice, he suddenly understood: Calligraphy is about the rules and standards of writing. Without rules, there is no square or circle. While free expression retains one’s nature and is fine for personal enjoyment, it ultimately becomes a vulgar "Jianghu-style" script. It does not help elevate one’s aesthetic level, and it may pollute the viewer’s eyes and mislead others. He said that advancing even one inch in calligraphy brings tenfold joy to the heart. Late at night, with one lamp, one dish of ink, and one brush, he concentrates fully; once the brush touches paper, everything else is forgotten. By persisting in copying a few pages every day, he has written nearly ten thousand characters in nearly half a year. From his previously unbearable "wild style" to now stepping through the "kindergarten" threshold of calligraphy, this is what true passion and focus look like. Focus does not guarantee professionalism, but without focus, one will never understand what beauty is. He noted that people who use computers too much often forget how to write characters. Nowadays, AI can write poetry and robots can write Spring Festival couplets. Survival anxiety fills our emotions. He suggests that while we have not yet been replaced by AI/robots, we should quickly cultivate hobbies that can soothe the soul—hobbies that may even possess an imperfect beauty—to heal our tired and fragmented spirits. Mr. Tang Mingwei’s calligraphy piece presented to Kinghelm and Slkor: In stillness, observe the mind; the heart travels far with the green mountains. With a serene and detached spirit, there naturally comes a lofty grace. Deep cultivation in one’s field leads to distant success; Firmly believe that even a glimmer of light can embark on a long voyage.