Kinghelm Chief Engineer Mr. Qin hongxiang Kinghelm Chief Engineer Mr. Qin hongxiang emphasized: "Kinghelm’s (www.kinghelm.net) flagship products are RF microwave antennas, signal connectors, and related components. The company is also involved in three major communication technologies: RF microwave, high-speed data transmission, and optical communication. Our product strategy follows the development trends of the times and national planning. For example, satellite communication and optical communication components (optical devices) are markets with enormous demand. China is simultaneously advancing three major mega-constellation satellite programs — the GW constellation with 13,000 satellites, the ‘Qianfan’ constellation with 15,000 satellites, and the ‘Honghu-3’ constellation with 10,000 satellites, with a total scale exceeding 40,000 satellites. This will unlock trillions of yuan in market demand." Notably, in August 2025, the Guiding Opinions on Optimizing Business Access to Promote the Development of the Satellite Communication Industry was released, setting a target of over 10 million satellite communication users and large-scale direct-to-cell satellite applications by 2030. In June 2026, the Implementation Opinions on the Innovative Development of "Artificial Intelligence + Information and Communication" (2026–2028) was issued, designating satellite internet as a core breakthrough track for the next three years. It explicitly calls for deep integration of satellite communication, 5G/6G, artificial intelligence, and other next-generation information and communication technologies. Satellite communication, as the "space version" of microwave communication, represents one of the largest application scenarios for RF microwave technology. 6G, the sixth-generation mobile communication technology, aims for an ultimate "space-air-ground integrated" form — where satellite communication solves coverage, optical communication solves capacity, and AI handles scheduling. Artificial intelligence (AI) is driving the construction of high-speed optical communication networks and bringing disruptive changes to every industry. "AI + High-Speed Mobile Connectivity" is set to become the mainstream landscape of future society. Kinghelm started by developing and producing "Kinghelm" brand Beidou (BDS)/GPS antennas and has long focused on RF microwave technology. These strengths position the company well to seize new opportunities. Ⅰ. Learning Comes First Mr. Qin during an exclusive interview with the Kinghelm reporter team In this issue, the Kinghelm reporter team interviewed Chief Engineer Mr. Qin. Born in the 1970s in Chengdu, Sichuan, he graduated from the University of Electronic Science and Technology of China (UESTC) in Chengdu. Describing the renowned vibrant atmosphere of Chengdu and the Sichuan-Chongqing region, he said: "The cultural character of Chengdu and the broader Sichuan-Chongqing area is one of comfort, ease, and unhurriedness. People here strike an excellent balance between work and life. They devote themselves fully during the five workdays with high intensity and pressure, but after intense work, they need relaxation and rejuvenation. Chengdu’s living environment is excellent — people enjoy nightlife on weekdays and engage in outdoor activities, vacations, farm stays, card games, fishing, cycling, hiking, rural leisure trips, and parent-child activities on weekends. These are all normal ways to relieve stress." Only by loving life can one truly love learning. Mr. Qin stressed that among all things, learning ranks first. He graduated in 1992 from the prestigious 985 university UESTC and shared: "My father was also a graduate of a 985 university. From a young age, I saw how knowledge can change destiny. My parents always taught that knowledge is the core and foundation of all things." Indeed, without a solid knowledge base, one cannot see the true nature of things, analyze problems correctly, reach sound conclusions, or solve issues effectively. Mr. Qin deeply understands that in the face of a complex society, knowledge gives me inner conviction and confidence. Regarding learning first, he recalled a major life decision during his school years: whether to enter high school and pursue university or attend technical secondary school and start working early. His father had a long heart-to-heart talk with him. He chose decisively to enter high school and aim for university because he wanted to accumulate sufficient knowledge and continuously improve himself to better face the future. Work is the best form of learning. Mr. Qin has been deeply engaged in the RF microwave field for over 30 years, constantly advancing through learning, thinking, practice, and reflection. His career can be divided into three stages. From 1992 to 1999, his experience in a state-owned enterprise laid a solid technical foundation in microwave and RF. "My university major was radio technology. After graduation, I was assigned to Chengdu No. 630 Factory, where I worked on the R&D of receiver systems and TV transmitter systems." From 2000 to 2006, he specialized in microwave equipment for mobile communications. "In 1999, during the wave of state-owned enterprise layoffs, I moved to Shenzhen and joined Germany’s Kathrein Telecom, working on microwave equipment for mobile communications and leading the engineering technical team. Later, I went to Suzhou and joined Andrew Telecom, continuing to deepen my expertise in microwave equipment for mobile communications." From 2007 to the present, he returned to the Pearl River Delta to contribute his technology and experience. "Years of cutting-edge technical research gave me sharp insight. I recognized early on the extraordinary vitality and competitiveness of the Pearl River Delta. It is a hotbed of entrepreneurship and innovation. So I made a life decision to return. I successively joined listed companies such as Foxconn, Luxshare, and Comba, gaining practical experience in managing R&D systems, building RF antenna technology platforms, and establishing antenna business units. In August 2025, seeing the strong momentum of Kinghelm and SLKOR, along with the vision and ambition of founder Mr. Song Shiqiang, I chose to join Kinghelm Electronics as Chief Engineer and embarked on a new journey of work and learning." Ⅱ. At Kinghelm Chief Engineer Mr. Qin deeply engaged in his work Mr. Qin outlined his four main areas of focus. The first is providing strong technical support to the sales team by promptly answering technical questions from salespeople and responding to customers’ technical requirements. The second is future product planning, where he is currently leading the implementation of the Kinghelm Future Product Roadmap. The third is professional technical training for headquarters staff, which aligns with the product planning. The fourth is supply chain management, ensuring stable quality, efficient delivery, and comprehensive technical service for Kinghelm’s global network of tens of thousands of customers. 1.Training First Kinghelm Chief Engineer Mr. Qin (first from left) training brand agent New Oriental Electronics! Chief Engineer Mr. Qin (first from left) delivering knowledge training to members of the Shared Procurement Alliance Kinghelm and SLKOR are committed to talent training as a productivity driver. Chief Engineer Mr. Qin conducts weekly training sessions for headquarters staff, covering topics such as RF Coaxial Cable Knowledge, Fundamentals and Applications of Communication Antennas, Introduction to RF Connectors, Kinghelm Website Product Categories and Explanations, Comprehensive Analysis of Connectors, GNSS Navigation Antenna Principles and Applications, Fundamentals of Optical Fiber and Cables, and more. These sessions continuously empower the team, deepen understanding of product core features and technologies, and align talent development with the company’s high-speed, steady growth. In addition, he has provided technical training on "Kinghelm" brand RF and connector products to agents such as Hong Kong’s New Oriental Electronics. He also delivered a special Comprehensive Analysis of Connectors training at the Shared Procurement Alliance Enterprise Members 2026 salon, empowering member companies professionally. These trainings promote knowledge co-creation and innovation, supporting high-quality skill development and new-quality productivity. 2.Products First Kinghelm Hot-Selling TOP20 Products — Free Samples Available! Chief Engineer Mr. Qin emphasized that the industry sectors Kinghelm operates in, involving RF microwave, high-speed data communication, optical communication, and more, are full of opportunities. Taking RF microwave as an example, application scenarios for Kinghelm products are expanding rapidly, covering consumer electronics, household appliances such as electric toothbrushes and washing machines, industrial and specialized fields including industrial robots, agriculture, smart equipment, transportation, logistics, and more. Notably, these can be used in conjunction with SLKOR products. Kinghelm Official Product Website: www.kinghelm.com.cn Kinghelm products are hot sellers on Lichuang Mall! Regarding the Kinghelm Future Product Roadmap, Chief Engineer Mr. Qin shared key signals. The plan began implementation in early 2026, and all work is progressing in an orderly manner. In 2026, Kinghelm will establish an initial product layout, with gradually enriched navigation antenna categories and the introduction of optical communication components. Kinghelm will formally enter the optical communication field. Although the technical barrier is high and brand building takes time, the company will first launch mainstream optical communication accessories and gradually rise from a latecomer to a leading player, helping the sales team open the market. On the implementation of this plan, he further stressed: "Looking back over the past thirty years, technological disruption has brought unprecedented changes. We must not rest on past achievements, become complacent, or allow our thinking to become rigid and closed. We must continuously drive technological innovation and product iteration." Ⅲ. Striving Upward, Embracing the Sun Chief Engineer Mr. Qin’s bright and airy office A good environment nurtures and transforms people, giving them strength and motivation. Chief Engineer Mr. Qin is proficient in English and Japanese. He said: "English and Japanese were my first and second hobbies in university. Working at the German company Kathrein gave me a natural English-speaking environment, while I learned Japanese purely out of interest. In my view, there are two keys to mastering a language: first, the right environment and atmosphere; second, passion as the driving force." He also loves experiencing nature and drawing energy from the heavens and earth. "I work out year-round and am passionate about outdoor cycling. I have a full set of professional mountain bike equipment. I often ride alone dozens of kilometers in forest parks, or cycle from Shenzhen to Zhuhai or Guangzhou and back — over 200 kilometers in a single day. I enjoy the process of cycling and love clearing my mind in nature." Lush plants in Chief Engineer Mr. Qin’s office nourish the spirit General Manager Mr. Song Shiqiang emphasized that since joining Kinghelm, Chief Engineer Mr. Qin has taken on responsibility and delivered results in technical support, headquarters staff training, future product planning, and supply chain management. He has helped elevate the team’s technical capabilities, advanced the company’s knowledge engineering, increased the knowledge density of both Kinghelm and SLKOR, and even promoted knowledge co-creation and sharing across the industry. When asked why he firmly chose to join Kinghelm, Mr. Qin replied candidly: "First, General Manager Song Shiqiang’s sincerity. During the interview, he shared the company’s plans, management methods, and philosophy, which aligned closely with my own thinking. He views the relationship between the company and employees not as a simple employment relationship but as one of mutual benefit, win-win cooperation, and joint pursuit of a better future. Second, employees feel respected and gain a sense of achievement. Mr. Song affirms that every employee who contributes sweat has the opportunity to share in the company’s future success. Third, the company’s care for employees. Kinghelm practices genuine humanistic care. When employees face difficulties, Mr. Song provides timely help and support — real assistance when it’s needed most." Kinghelm and SLKOR headquarters all-hands meeting, presided over by General Manager Song Shiqiang (first from right) Mr. Qin generously shared his over 30 years of work experience. In technology, one must be down-to-earth because technical accumulation is built step by step with no shortcuts. Product technical R&D must be done personally to gain first-hand experience. One must maintain an open mind and be good at accepting others’ opinions, as the biggest taboo in technology is rigid thinking and rejecting different views. Sharing and researching technology is a very joyful thing. The most important thing is to stay true to your heart, do the present well, and keep an eye on the world by following the latest technologies and societal trends to keep pace with the times. Maintain a positive mindset, do not impose your own knowledge and abilities on others, acknowledge your shortcomings, and have the courage to address them and strive to catch up and surpass. At the end of the interview, Chief Engineer Mr. Qin sincerely hoped that under General Manager Song Shiqiang’s leadership, the Kinghelm and SLKOR teams will unite, work together to improve, and drive development. He looks forward to both companies achieving brilliant success with a promising future, and for all employees to create extraordinary lives! Kinghelm and SLKOR Kinghelm and SLKOR General Manager Mr. Song Shiqiang Mr. Song Shiqiang (Huaqiangbei Song Shiqiang) is the founder and General Manager of Kinghelm Electronics (www.kinghelm.net) and SLKOR Semiconductor (www.slkoric.com). He is also a member of the China Association for Science and Technology’s Electronic Information Expert Database, a lecturer for the China Electronics Society expert group, a Huaqiangbei business research expert, and a popular science columnist. He is the first cultural scholar to deeply study the "Huaqiangbei Spirit" and summarize the "Huaqiangbei Culture," known as the "Huaqiangbei Observer" and "Huaqiangbei Stall Economist." Both Kinghelm Electronics and SLKOR Semiconductor, invested in and managed by Mr. Song Shiqiang, are national high-tech enterprises. The "Kinghelm" and "SLKOR" brands have international influence and reputation and have become synonymous with "domestic substitution." SLKOR Company Introduction SLKOR "Slkor" brand product lineup Mr. Song Shiqiang noted that since their founding, Kinghelm and SLKOR have benchmarked themselves against world-class enterprises in strategic decision-making, resource allocation, internal management, brand value, innovation capability, and internationalization. Kinghelm’s technical team comes from Tsinghua University and the University of Electronic Science and Technology of China, bringing rich technical backgrounds and experience. The company has focused on microwave RF technology for many years, collaborated with universities to establish research institutions, and continuously promoted technological innovation and product upgrades. Kinghelm always balances technology, cost, management, efficiency, and sustainable development, striving to deliver high-performance, highly reliable products and services. SLKOR Semiconductor has consistently researched new materials and processes, launching new products to drive continuous development. The two companies are advancing steadily and rapidly on a "dual-wheel drive" path of internationalization. The "Kinghelm" and "SLKOR" brands are steadily growing into globally recognized names. SLKOR SL-W-TRS-5.5D1 Infrared Temperature Measurement One-Stop Solution Recently, SLKOR proudly launched the SL-W-TRS-5.5D1 temperature sensor application solution. The SL-W-TRS-5.5D1 features high infrared response rate, high repeatability, and high reliability. It uses a TO-39 metal package containing a MEMS thermopile sensor chip and a professional signal conditioning ASIC chip. The ASIC integrates a 24-bit Sigma-Delta high-precision ADC, low-noise instrumentation amplifier PGA, and interface circuitry, along with a built-in high-precision thermistor for ambient temperature compensation. To help hardware engineers better utilize SLKOR products, Engineer Xiong from SLKOR recommended a solution for milk shakers (baby formula mixers). Precise temperature control of milk is crucial for protecting infant health. SLKOR’s infrared temperature sensor brings new intelligent solutions through non-contact measurement, high-precision temperature sensing, real-time feedback, and smart temperature control with energy savings. This technology improves the convenience and safety of milk shakers while reducing energy consumption through energy-efficient design, offering modern families a smarter and more efficient parenting experience. A particularly thoughtful feature is the non-contact measurement technology, which eliminates cross-contamination risks and cleaning difficulties associated with traditional contact sensors. Parents no longer need to worry about sensor cleaning or measurement errors due to poor contact. This "contactless sensing" approach provides more efficient temperature measurement and purer protection for babies’ health. Next, SLKOR will launch integrated CMOS chips using NFC technology for power and signal transmission, widely applicable to electric toothbrushes, adult products, medical aesthetics devices, and more. Stay tuned!

General Manager Song Shiqiang (in green) presents the championship trophy to Kinghelm Sales Department One "Kinghelm — Connecting the World." Deng Haifeng, Manager of Kinghelm's (www.kinghelm.net) Sales Department One, has won the May Sales Championship. Kinghelm and Slkor (www.slkoric.com) General Manager Mr. Song Shiqiang personally presented the award. Deng Haifeng joined Kinghelm in 2018 and is affectionately called "Little Brother Hei" by colleagues who joined after him. As a veteran business backbone of the company, he has always remained humble, conscientious, and dedicated. Not only has he set a performance benchmark that energizes the entire team, but he has also served as a role model embodying the spirit of youth. He has witnessed Kinghelm's rapid growth firsthand and has exemplified what it means to be a leading veteran employee. Mr. Song Shiqiang emphasized that work exists to support a better life. Kinghelm and Slkor champion excellence and nurture talent, committed to building the most culturally rich and innovative high-tech company. The company values both long-serving employees who have contributed steadfastly, and welcomes new talent with ability, drive, passion, and dedication. The company's platform exists to help every colleague succeed, thereby providing an accelerating "engine" for the company's high-quality, sustainable development. General Manager Mr. Song Shiqiang presents the award to Sales Champion Deng Haifeng Deng Haifeng is like water — benefiting all things without contention — and like the earth — silent yet resilient — approaching everything with a calm and steady heart. When asked about his "feelings on winning the May championship," he summed it up concisely: "It's all the power of the team. I just happened to be on this platform." Putting the team above the individual, and recognizing that the platform empowers more than personal ability alone — these are his admirable qualities, proven through action. He said, "Without the capital to be reckless, the only way to win is through steady and measured effort." His commute is long, but he never complains, believing that living well naturally brings its own rewards. Rational by nature, he acts only after careful deliberation, tends to be quiet, and expresses himself more through silent action and steadfast responsibility. Kinghelm Sales Department One Director Zeng Qingrong (left) and Manager Deng Haifeng Going with the flow and adapting to circumstances, he says: "Put in the effort where you can; let go of the outcome where you cannot. Work is for a better life, and the pressures of life drive greater effort at work. Do what you can and what you should, give your best within your own capabilities, and let go of what cannot be changed." As the longest-serving business backbone at Kinghelm, he quietly helps many colleagues as a matter of course. He says, "I only do small things within my means. I don't think of them as good deeds, so I don't see them as favors, and I expect nothing in return." This is "benevolence without display" — no outward show of giving or repaying others, yet always giving, always making help available to those around him. May Sales Champion Deng Haifeng interviewed by the Kinghelm press team The most tangible expression of this "benevolence without display" is his role as a mentor to Chen Tianzhong, a new Kinghelm salesperson. Through dedicated one-on-one guidance, he has put the company's "mentor-apprentice" program into practice and contributed to talent development. Deng Haifeng explains that Kinghelm's "Kinghelm" brand products fall into two main categories: RF antennas and connectors, with over 5,000 SKUs currently available. Years of immersion have given him a deep familiarity with the full product range. Given that new team members have limited product exposure and may struggle to close deals due to a lack of confidence and technique, Deng Haifeng says, "Everything depends on your own initiative, because only what you learn and internalize yourself truly becomes yours. The purpose of teaching is application, so I don't give answers directly — I point them toward the direction and method for finding answers. The answer itself has no value; the process of finding it does." This approach creates mutual growth: on one hand, Deng Haifeng, as the primary driver of team performance, stays focused on the business and committed to a market-first, customer-centric approach, giving him more energy to understand and serve customers. On the other hand, Chen Tianzhong's process of seeking answers requires him to proactively reach out, deepening his communication with other departments, helping him find the right people to solve problems efficiently, and pushing him toward independent thinking, self-directed practice, and self-management. Deng Haifeng's apprentice: Kinghelm Sales Department One associate Chen Tianzhong Give a man a fish, and you feed him for a day; teach a man to fish, and you feed him for a lifetime. New sales associate Chen Tianzhong has grown and progressed rapidly at Kinghelm. For example, he compiled his learnings into a Kinghelm Mind Map and presented it to his mentor Deng Haifeng and other colleagues. Due to the remarkable effectiveness of his learning, this has since evolved into a product presentation competition system for new sales staff at both Kinghelm and Slkor. Staff learn through competition and deepen understanding through presentation, using knowledge competitiveness to continuously advance the company's knowledge-management platform. Chen Tianzhong's learning outcome — the Kinghelm Mind Map General Manager Mr. Song Shiqiang believes that it is precisely the people-centered philosophy of "good work enables a good life," combined with the management systems and organizational behavioral frameworks in place — encompassing knowledge engineering, organizational structure, quality management, workflows, and incentive mechanisms — and the high-efficiency commercial loop from product R&D to cash collection, that achieves maximum operational efficiency and rewarding returns for all. This is the underlying logic and secret to the success of Kinghelm and Slkor. Kinghelm Sales Champion Deng Haifeng — Keep Going! Keep Going!! Life is a journey of hardship and growth. The road to becoming a sales champion is paved with trials and setbacks — and that is what makes it a beautiful process. Preparation is the key to success. Deng Haifeng already holds a clear vision of the future, saying: "I won't fight over the smallest margins or waste energy on pointless disputes. I will keep working hard, do my job well, and spend more time and energy facing customers — especially deepening and fully developing relationships with existing clients, enriching and refining our service. The rest is simply to wait patiently for the flowers to bloom, and to keep striving forward."

Song Shiqiang (in green) presents the championship trophy to Kinghelm Sales Division One The Dragon and Tiger Squad rides the wind and waves! In May 2026, Kinghelm (www.kinghelm.net) Sales Division One claimed the top spot in a fierce competition among six sales teams, simultaneously winning the "Dragon and Tiger Squad" Best Team and Top Individual Sales honors for both Kinghelm and Slkor Micro. On the occasion of this "team + individual" double triumph, Zeng Qingrong, Director of Sales Division One, sat down once again for an exclusive interview with Kinghelm's press team. General Manager Mr. Song Shiqiang noted that Zeng Qingrong is a core talent who combines strong business capabilities with well-rounded personal qualities. Since being promoted to Sales Director, he has demonstrated outstanding team-building and management skills, continuously strengthening the fighting spirit and cohesion of a results-driven, wolf-pack team. This victory by Zeng Qingrong's team is inseparable from his personal leadership, as well as the unity of every team member. Mr. Song expressed his hope that everyone at Kinghelm and Slkor Micro (www.slkoric.com) would learn from Zeng Qingrong's team and contribute to the company's rapid, steady development and its journey toward a public listing. Mr. Song Shiqiang (left) and Kinghelm Sales Division One Director Zeng Qingrong (right) Zeng Qingrong, Director of Kinghelm Sales Division One, started from the ground level in sales, letting results speak and performance define success. When asked, "What does it take to grow from a newcomer into a true sales professional?" Zeng Qingrong answered with clarity, speaking to skills, mindset, awareness, and thinking: "First, in terms of skills, understanding the company, the industry, and product knowledge are the fundamentals of sales. Mastering communication techniques to engage customers precisely and effectively is what elevates those fundamentals. Second, you need a resilient, pressure-resistant mindset and a calm, even temperament. Kinghelm's order service cycles are relatively long and cover a very wide customer base. Customers typically request samples before placing orders, so with all these compounding factors, mental fortitude is essential — along with a strong commitment to customer service. Third, you need clear self-awareness: understand the value of your role, the strength of the company's platform, the competitive advantages of the Kinghelm 'Kinghelm' brand, and the industry's development prospects. Fourth, elevate your thinking — abandon passive waiting and take initiative. Practice perspective-taking: consider what procurement professionals among your customers care about most, such as price, lead time, quality, and supply assurance. Engineering inquiries tend to place even greater emphasis on product functionality, performance, and environmental compliance." Kinghelm's Zeng Qingrong: He built a champion team and a top individual sales performer On stepping into a management role, Zeng Qingrong spoke candidly: "I'm naturally optimistic and advocate a '45-degree philosophy of life.' The 45-degree life means neither servile nor arrogant — advancing steadily, not becoming complacent in success, not bowing to difficulty, always meeting circumstances with a composed and progressive attitude. This has been tremendously helpful in managing my department and communicating up and down the organization. Since becoming Sales Director, I've faced greater pressure but also gained immensely. I need to lead by example in driving my own personal performance while helping team members achieve their results. I also manage operations across multiple e-commerce platforms — SZLCSC, ICkey, ICHUNT, Allchips, ElecFans, and Sekorm — adjusting marketing strategies in real time based on platform performance. And I must fully implement the company's directives to ensure all work is carried out comprehensively. This process has accelerated my own growth and deepened my understanding that a certain degree of tension, anxiety, and a sense of competitive urgency is the very soil in which champions are cultivated. As the ancients said: one thrives in adversity and perishes in comfort." When asked about the "secret to winning the championship in May," Zeng Qingrong shared: "This is entirely the result of the team's effort — believe in yourself, believe in your team! We translate performance targets into scientifically broken-down tasks, firmly assigning accountability to each individual. For example, at the start of each month we create a sense of urgency by having team members report their projected payment collections. We then consolidate the figures, benchmark against targets, identify gaps, and distribute the shortfall back to the team. Throughout the process, we listen to everyone's input, and when needed, we drive cross-functional collaboration between the sales department and support departments to resolve issues. Every day before leaving, we report our results — the goal is to stay vigilant, never become complacent, and keep our eyes firmly on the target. Facing the market, the team, and our customers: when I chair a meeting, I follow a closed-loop of 'review – reflect – plan' to drive continuous improvement in work quality and efficiency. I also encourage everyone to share cases regularly, build confidence in acquiring new clients, and tend to the team's emotional wellbeing — solving problems in a way that is both humane and efficient. We also proactively seize opportunities by frequently visiting customers to learn from them — understanding each other, understanding the market, processes, and production situations. This is far more effective and direct than remote communication." Kinghelm Sales Division One Director Zeng Qingrong, diligently at work "Never flaunt talent to demean others; never wield favor as authority" — this is the personal motto of Kinghelm Sales Division One Director Zeng Qingrong. When asked about how he has cultivated his inner strength, Zeng Qingrong shared: "Company rules say work starts at 8:40 AM. I usually arrive at the office by 7:30, and no later than 8:00. In that time before work begins, I listen to audiobooks — what people call 'training your ear.' I've kept up this habit for five to six years now, and over time I've felt genuine improvement in my eloquence, thinking, breadth of knowledge, and perspective. My mindset stays calm, and my inner world loses its rough edges." It is precisely this inner softness and capacity for acceptance that has led General Manager Mr. Song Shiqiang to frequently praise Zeng Qingrong as someone with "high emotional intelligence, great interpersonal relationships, a talent for leading teams, and a real ability to win customer affection." On this point, Zeng Qingrong elaborated: "Sales requires an understanding of human nature — every person needs to be seen. With customers: read their needs and concerns, practice empathy, and resolve problems with professionalism and sincerity. With leadership: think upward — consider things from the boss's perspective and act accordingly, constantly examining your own work. With subordinates: see their pressures, aspirations, and potential. Offer understanding, encouragement, and guidance, balancing institutional structure with a human touch, so that everyone is willing to work and works wholeheartedly. With colleagues: embrace a spirit of inclusiveness and collaboration, engage in healthy competition, help one another, show mutual respect, and work together with one heart to advance the company's overall development." Zeng Qingrong — a joyful, true hero of the "chip" Sales is a hero's journey of self-cultivation. Zeng Qingrong, a joyful true hero of the "Xin," reflected: "Everyone hopes to become their own hero. A hero is not a lone warrior — a hero is someone with responsibility, willingness to give, the ability to persevere, an understanding of collaboration, no fear of challenges, a readiness to share the burden for the team, and an unwavering commitment to one's original aspirations and principles. The three soulful questions from the song Lone Brave paint a precise picture of the hero I carry in my heart: Who says those covered in mud cannot be heroes / Who says only those standing in the spotlight can be heroes / Who says those who contend with the ordinary cannot be heroes." Kinghelm Sales Division One — Performance Standout Huang Jiamin We are all heroes of our own stories. Zeng Qingrong spoke about his team members with evident pride: "Our team currently has 13 people: myself — Zeng Qingrong, Chen Suwei, Deng Haifeng, Li Bo, Li Hualan, Huang Jiamin, Liu Xin, Hu Jianxue, Chen Tianzhong, Zhang Xinyan, Bai Yong, Chen Wenhao — and our business assistant Luo Jingjing. We practice a mentorship system where experienced members guide newcomers. Everyone has self-motivation and a commitment to learning, and when it comes to hitting targets, no one backs down — we face challenges head-on while staying true to our principles. Our standout performers are particularly impressive, each with their own distinctive strengths: First, May's top sales performer, Deng Haifeng — he has exceptional product development capabilities, a remarkably stable inner core, and is the main driving force behind the team's performance growth. Second, rising sales star Huang Jiamin — an outstanding member of the post-2000 generation. Not only does she communicate with great care and nuance, maintain her accounts with diligence, and build stable client relationships, but she also brings a radiant smile, a genuine and upward spirit, and a warm, open, and approachable personality full of affinity and infectious energy. She is exactly the kind of highly intuitive, high-potential talent our team needs. Third, rising sales star Hu Jianxue — also a post-2000 generation member, with strong learning ability, strong execution, and an even stronger willingness to self-correct. Her growth has been rapid. Having rejoined us after a period away, the experiences she gained externally became gifts she brought back — 'a different set of tools, a fresh perspective' — giving her a more powerful new beginning, and further affirming the cohesive pull and appeal of Kinghelm's (www.kinghelm.net) corporate culture." Kinghelm and Slkor Micro: The tea is ready — we look forward to welcoming you The bugle of June has sounded — striving forward, dedicating our youth. Kinghelm Sales Division One Director Zeng Qingrong declared with conviction: "To elevate team morale and cohesion, and to ignite our fighting spirit and explosive drive, our rallying cry for Kinghelm Sales Division One is: 'In the name of the team, bound for the championship' — this is our shared declaration and commitment! In May, we bravely claimed the crown. This honor belongs to every partner in Kinghelm Sales Division One who fought shoulder to shoulder with us. We have weathered every storm together along this journey — bearing the pressure of hitting the market hard, serving our customers wholeheartedly. Every step of growth is inseparable from everyone's sweat and perseverance. The championship is only a milestone, never the finish line. Going forward, I hope everyone continues to carry this passion and drive, supporting one another, advancing hand in hand, constantly breaking through, and achieving even greater results. Here, we extend our sincere gratitude to the company for the outstanding platform and unwavering support it provides, and to every customer for their trust and companionship. In the future, we will continue to move forward steadily, meeting new challenges with even fuller dedication, and creating even more brilliant achievements!"

On May 16, 2026, Song Yuanming, International Director of Kinghelm/Slkor, was invited to speak at the Huaqiang Lecture. Centering on the theme "The Path to Global Branding for Domestic Brands," he shared practical experience in globalizing Chinese semiconductor brands with fellow professionals in the electronic components industry. Drawing on Kinghelm and Slkor's recent explorations and achievements in overseas markets, he systematically deconstructed how domestic brands can break through from "being seen" to "being chosen," from building a digital marketing matrix to listing on international platforms. Song Yuanming, International Director of Kinghelm/Slkor Global Strategy: From "Passive Involution" to "Proactive Breakthrough" During his speech, Song Yuanming pointed out that the domestic electronic components market is facing intensified homogeneous competition, with price wars continuously squeezing profit margins, making going global an imperative choice. At the same time, the evaluation criteria of overseas customers are also changing: technical capability, delivery stability, and brand credibility are gaining more importance. Engineers and procurement personnel increasingly prefer to find suppliers through Google, Bing search, and industry platforms. "Whoever is seen first and appears more professional gets more inquiries and orders." Based on this insight, Kinghelm and Slkor have systematically built an overseas digital marketing matrix in recent years, gradually developing a global path of "search → inquiry → sampling → repeat purchase." Song Yuanming sharing SEO and GEO optimization Four Core Levers to Build an Overseas Marketing Closed Loop Song Yuanming summarized overseas marketing into four core stages, forming a complete closed loop from traffic to orders. Kinghelm and Slkor's Four-Step Overseas Marketing Approach Independent Website Construction. Kinghelm and Slkor have completed the setup of their English independent websites, covering key modules such as brand positioning, certifications, product parameters, Datasheet downloads, inquiry portals, and sample requests. Song emphasized: "The official website is not just an e-business card, but a business front desk that continuously receives traffic, retains customers, and drives inquiry conversion." SEO and GEO Optimization. Song Yuanming showed live Google indexing data: to date, the Kinghelm brand keyword has 521,000 indexed entries, while the Slkor brand keyword has as many as 15,000,000 indexed entries. "SEO helps customers find us on search engines; GEO helps customers see us in large model answers – this is the next key strategic high ground for our brand's customer acquisition." Press Release & Content Marketing. Kinghelm and Slkor continuously produce high-quality content on industry media, tech blogs, LinkedIn, and other platforms, achieving both enhanced brand credibility and SEO backlink building. Currently, a full matrix on TikTok, YouTube, Douyin, Weibo, Xiaohongshu, and LinkedIn has been completed. Slkor has 24,500 followers on TikTok, 150,000 likes and 45,000 followers on Douyin, demonstrating the phased success of their promotional matrix. Listing on International Platforms. Being listed on platforms like DigiKey, Mouser, Element14, Supplyframe, and Corestaff is the "entry ticket" for domestic brands to enter the global supply chain. Citing DigiKey backend data, Song showed that Slkor's diodes, transistors, sensors, power management ICs, optocouplers, and other categories have seen continuously rising order volumes from July 2024 to April 2026, exceeding 1,700 orders in April 2026. Slkor's order volume trend on the DigiKey platform This approach has been validated in the practice of Kinghelm and Slkor. Song Yuanming concluded: "The internet-based globalization of domestic electronic component brands is not just about promotion. It is centered on the independent website, uses SEO, GEO, and content as growth engines, relies on a promotional matrix for traffic entry and trust endorsement, and uses platform listings as order amplifiers." In his view, platforms bring exposure, the website carries the brand, and content builds trust – only when these three work together can long-term repeat purchases be formed. Song Yuanming showing Google indexing volumes for Kinghelm and Slkor The achievements of the Kinghelm and Slkor brands in going global are inseparable from the "daring to venture, innovative, tenacious, and pragmatic" Huaqiangbei culture advocated by Mr. Song Shiqiang. This sharing event provided a stage for Kinghelm and Slkor to showcase their overseas practical achievements, convey brand value, and exchange ideas with peers. In his concluding remarks, Song Yuanming invited more peers to join the development of Kinghelm and Slkor, working together for the internationalization of domestic brands! Mutual learning and exchange Company Profile: Core technical members of Kinghelm and Slkor come from Tsinghua University and the University of Electronic Science and Technology of China, and also include many overseas returnees. Kinghelm has been deeply involved in microwave RF technology for nearly 20 years. Its central laboratory in Shenzhen is well-equipped, capable of independently completing new product R&D and testing. Its production base in Luzhai County, Guangxi Province, is equipped with intelligent production lines, enabling mass product delivery. Products include Beidou/GPS antennas, Bluetooth and WiFi antennas, and a series of RF jumper cables; signal connectors, board-to-board connectors, board-end sockets and connectors, switch series products; and customized medical and automotive wiring harnesses, non-standard probes and connector development, as well as drawing, mold opening, testing, mass production and other supporting services. "Slkor, move the future with heart." Slkor treats colleagues and peers sincerely, continuously driving the company and industry development with new materials, technologies, products, and service models. Slkor's main products include TVS diodes, transistors, MOSFETs, IGBTs and other power devices; power management ICs, etc. It has also launched new products such as Hall sensors, BMS, high-speed optocouplers, and passive crystals. Mr. Song Shiqiang founded Shenzhen Kinghelm Electronics Co., Ltd. and Shenzhen Slkor Micro Semicon Co., Ltd. in Huaqiangbei. The companies have always adhered to the corporate culture of "integrity, diligence, tenacity, and attention to detail," as well as the corporate ethics of fairness, openness, cooperation, and win-win, enabling steady development. Kinghelm and Slkor have now grown into globally influential and reputable brands, providing products and supporting technical services to more than 40,000 customers worldwide.