DST Electronics CEO Mr. Han Junlong(Kevin)

Empowering enterprise development with the force of culture, persisting steadfastly over the long term, and letting results speak for themselves. This issue, the editorial team from Kinghelm (www.kinghelm.net) interviews Kevin Han Junlong, Founder, CEO & President of DST Electronics Group Co., Ltd. Mr. Han Junlong is also a senior chip industry consultant for several well-known securities firms. With 20 years in semiconductor authorized distribution and promotion, he has long focused on the technical application promotion and sales management of various analog and digital chips, possessing particularly rich market experience and deep understanding of domestic substitution. Even more commendably, Mr. Han Junlong loves traditional Chinese culture and actively promotes Chinese civilization, transmitting positive energy for the new era. In this regard, he shares common ground with entrepreneurs like Mr. Song Shiqiang, founder and general manager of Kinghelm and Slkor (www.slkoric.com).

Mr. Han Junlong’s Office

The 20-year entrepreneurial journey has also been a path of cultivation. Mr. Han Junlong, passionate about traditional Chinese and Zen culture, states, "I am a semi-lay Buddhist practitioner; cultivation focuses on cultivating the mind. The 'Platform Sutra,' 'Heart Sutra,' and 'Diamond Sutra' help break self-attachment. Meditation allows me to empty myself completely; after emptying comes stillness, stability, and wisdom. I love reading, delving into many historical allusions, especially the poetry of Su Dongpo. Under the pen name 'Pengcheng Xinge' (Shenzhen Chip Brother), I've created many poems and opened communication platforms like video channels. I also enjoy playing table tennis and football – my connection with football began in 1998 and has lasted 27 years." Putting in effort unsurpassed by anyone, years of Zen practice, cultural study, and sports have enabled this 70s-born Mr. Han Junlong to consistently maintain integrity, kindness, diligence, self-discipline, youthful vitality, living happily in the present, focusing intently on current tasks, achieving success in life and career, and grasping its true essence.

Mr. Han Junlong

DST Electronics Group Co., Ltd. operates under the business principle of "Dedication, Focus, Professionalism," positioning itself as a "Well-known Asia-Pacific Authorized Distributor of European & American Electronic Chips and R&D Designer of IoT Solutions." Headquartered in Shenzhen, it has branches in Shanghai, Beijing, Xi'an, Chengdu, Guangzhou, Jiaxing, and Hong Kong, with offices in Suzhou, Nanjing, and Hangzhou. Its main business is chip distribution and solution design, steadfastly pursuing a dual-cycle strategy of domestic sales and foreign trade. DST Electronics team comprises 60-70 people, holds over 30 invention patents, and achieved nearly 700 million RMB in revenue in 2024. It currently represents over 40 product lines, such as: imported brands including ALLIANCE, Fujitsu, Macronix, Nuvoton; domestic brands like 3PEAK (Sitronix), BIWIN, NCE Power, Zhongke Galaxy Core, Hope Microelectronics, Sunlord, Orientech. Upcoming additions include Kinghelm and Slkor, among others. These semiconductor electronic components are widely used in industrial automation, measurement instruments, smartphones, tablets, security & video, sensors, inverters, communication equipment, power meters, medical devices, household appliances, and more.

www.szdst.com.cn

"What is the brand meaning behind DST Electronics?" Mr. Han Junlong shares, "I am from Xi'an, Shaanxi. Xi'an, with over 3000 years of history, was the ancient Chang'an, the imperial capital of 13 dynasties, with its culture shining most brilliantly during the Tang Dynasty. Out of deep nostalgia for my hometown Xi'an (ancient Chang'an), and aspiring for the company to have a long, prosperous future and grow strong, I named the company Dashengtang (Great Prosperous Tang). From the Golden Age of Tang to the Prosperous Age of China, I hope to thrive together in this flourishing era, sharing its glory. May DST Electronics always thrive vigorously. The company has been established and developed for 20 years. We will continue striving to forge ahead, selling our domestic semiconductors worldwide!"

Culture Wall

Visiting DST Electronics, the most profound impression is the omnipresence of cultural power, especially the prominent red banner proclaiming "Everyone shoulders a heavy burden, each has their own targets!" hanging high, constantly motivating morale and encouraging hard work. As the leader of the Dashengtang team, Mr. Han Junlong plans and drives the company's high-quality development with a holistic perspective and systematic thinking. While focusing on technology R&D and market promotion, he closely follows the development status of the domestic semiconductor upstream and downstream industry chain, cutting-edge technologies, and product R&D trends. With deep understanding of domestic substitution and chip globalization, he can add value and empower customers, continuously develop stable client sources, precisely select flagship products from original manufacturers that highly match customer needs, forming a "positive cycle" of value chain and business upgrade. When asked "How did such broad vision and high-level thinking form?", Mr. Han Junlong replies, "Learning is a habit for me – learning anytime, anywhere, learning from others, but especially self-learning. I learn from clients, peers, and people around me at work; I also study through books and self-research. I utilize business trips to frequently visit places like Shanghai and Wuxi to interact with deeply embedded front-line chip design talents. Furthermore, for the globalization of Chinese chips, I have personally led foreign trade efforts for the past 3 years, boosting performance and exploring markets. I even study English vocabulary on weekends – everything starts with me."

Culture Wall

Regarding domestic substitution, Mr. Han Junlong shares, "Domestic substitution is a trend. The chip industry chain encompasses silicon wafer manufacturing, high-purity silicon preparation, wafer fabrication, lithography machines, photoresists, packaging equipment, testing equipment, etc., demanding high levels of talent, technology, and equipment. Industry competition has entered the deep waters of technological iteration and talent emergence. Currently, in the autonomous and controllable sector for industries above 28nm concerning semiconductor ATE (Automatic Test Equipment), over 80% of domestic chips can already rival top European and American levels. Within as little as 4-5 years or as long as 5-6 years, the gap between the two sides will continue to narrow until we achieve catch-up." Whether it's Mr. Han Junlong's DST Electronics (www.szdst.com.cn) or Mr. Song Shiqiang's Kinghelm Electronics (www.kinghelm.net) and Slkor Semiconductor (www.slkoric.com), all are collaborating closely with industry chain partners and progressing well in the direction of "domestic substitution," though the initial stages of R&D, brand building, and channel establishment were undoubtedly very arduous.

Honor

On chip globalization, Mr. Han Junlong says, "Chip traders understand market conditions and opportunities, profiting from price spreads; agents understand technical applications and research directions, profiting from technical value-added. Coming from a technical background, I've always researched the most appropriate cost-performance ratio." "Most appropriate cost-performance ratio" refers to the ideal balance between a product's technical parameters, performance, value, and price. This is precisely the secret behind DST Electronics' foreign trade business starting just 3 years ago and achieving nearly 10 million RMB in revenue in 2024. Mr. Han Junlong emphasizes that facing challenges and opportunities like domestic competition (involution) and overcapacity, international industry transfer, and industrial upgrading, DST Electronics' globalization adheres to a "dual-engine drive," strategically seizing the new blue ocean of "dual-cycle" domestic and export sales. He further predicts that within the next 5 years, domestic chip agents will face an industrial revolution of "elimination --- transformation --- consolidation," where breaking through the encirclement and finding a development path is urgently needed under industry chain consolidation.

Culture Wall

From cultural practice to thriving chips, DST Electronics (www.szdst.com.cn), led by Mr. Han Junlong, will dedicate itself to refined management in the future, building a more capable team, and providing high-value-added solutions (such as Industrial IoT-related solutions) for customers. Mr. Song Shiqiang remarks that good business operations share commonalities and possess unique methods; only by persistently combining "bringing in" and "going out" can long-term development be achieved. We sincerely hope that DST Electronics, Kinghelm, and Slkor will deepen exchanges, forge ahead diligently to chart a new "chip" chapter, thereby achieving win-win outcomes and mutual development with customers.