Ms. Liu Duanrong, Co-founder and Chief Operating Officer (COO) of ICZOOM

"How mysterious is a female leader of a listed company?" The editorial team from Kinghelm (www.kinghelm.com.cn) visited the headquarters of the Pai Ming Group located in Unit 3801, Tower A, New World e-Tower, Futian CBD, Shenzhen. They interviewed Ms. Liu Duanrong, Co-founder and COO of ICZOOM (www.iczoom.com). Ms. Liu Duanrong, a classic beauty from Chengdu, Sichuan, has been a Shenzhen migrant for over twenty years and now leads a listed company. Self-discipline contributes to her ageless appearance, while time has refined her elegant grace. It can be said that her beauty is her least remarkable asset; it is the combination of her beauty and intellect, foresight and execution that truly commands admiration.

Ms. Liu Duanrong

Time never defeats beauty. Ms. Liu Duanrong attributes her inspirational life to "the times shaping people, Shenzhen being a hotbed for innovation and entrepreneurship, the excellent partners and team around me over the years, and also thanks to my own persistence." She says, "It's a matter of right timing, favorable location, and human harmony – all indispensable." When asked "Who are her good partners and co-founders?", Ms. Liu Duanrong stated, "Mr. Xia Lei, CEO of ICZOOM, is an American Chinese. We've known each other as friends for over 20 years and have been co-founders since 2012 – that's 13 years now. Over the years, we have been highly aligned in concepts, goals, values, development strategies, execution capabilities, and tactics. Sharing the same goal and dream, we empower each other and act as each other's benefactors."

Mr. Xia Lei, CEO of ICZOOM

The two brands under the Pai Ming Group, "ICZOOM" and "Hengjie Supply Chain," complement each other. On March 15, 2023, ICZOOM GROUP INC. (referred to as "ICZOOM"), an electronic components trading platform from Shenzhen, Guangdong, was listed on the NASDAQ under the stock ticker "IZM." Ms. Liu Duanrong shared, "ICZOOM completed its first stage in 2023 and is currently still in a climbing phase. There will be many more goals ahead. As an entrepreneur and a member of the private enterprise community, I have some advantages: determination, persistence, drive, and resilience. The sense of achievement from work means I'll always have mountains to climb; I want a more exciting life rather than an uneventful or too ordinary one."

ICZOOM

ICZOOM.com is China's first matchmaking B2B electronic components trading platform listed on NASDAQ. Officially launched in December 2015, it has 10 years of operational experience. The platform connects with over 2,000 global component manufacturers or authorized distributors, has accumulated nearly 20,000 electronic component brands and over 33 million SKU product listings, and has registered over 30,000 small and micro-sized electronic enterprise customers. Customer sources are very diverse, including manufacturers (like Kinghelm and Slkor), agents, distributors, peer e-commerce platforms, and end-users. Ms. Liu Duanrong emphasized that ICZOOM's work focus differs across development stages, but all efforts serve the same goal: to build a comprehensive, broad, and open e-commerce platform for the electronic components industry. By achieving economies of scale for lower purchasing costs, expanding platform SKUs and optimizing SKU combinations, and increasing new customer acquisition to strengthen the matchmaking of "supply and demand" information, the platform deeply serves the long-tail customer base.

ICZOOM Ranked on "2024 China Industrial Digitalization Top 100 List"

When asked "What is a long-tail customer base?", Ms. Liu Duanrong mentioned that the "80/20 rule" applies to all industries, meaning 20% of customers generate 80% of profits, while the remaining 80% are often overlooked but hold immense development potential. The industrial internet platform ICZOOM for electronic components, moving from the "80/20 rule" to the "long-tail theory," adheres to the principle of "truly offering value and earnestly providing service." Focusing on the needs of over 3 million small and micro electronic enterprises in China, it continuously refines SaaS technology, optimizes the platform, and enhances service levels. It builds an online, anonymous, fast-matchmaking component trading platform, offering "online fast transactions + offline supply chain services," serving both upstream and downstream players in the entire industry chain, and has gained widespread praise from both new and existing customers. ICZOOM launched a solution combining a "front-end SaaS dual-service platform + back-end modular SaaS system," which can open SaaS technology to users based on demand, improving information management efficiency. The anonymity system addresses the authenticity of information. Online matchmaking means that ICZOOM, as a B2B platform, learns from ToC models: it does not hold inventory or participate in trade; it only facilitates user transactions, focusing on platform operation, maintenance, and services. For example, it provides management software and end-to-end supply chain services for SMEs, enabling customers to easily achieve internal data management.

Online Fast Transactions: ICZOOM (www.iczoom.com) enables users to batch publish buy and sell orders, with the system automatically matching prices in a one-click ordering mode. Data synchronizes in real-time with the supply chain platform, efficiently and accurately completing logistics, capital flow, and documentation services for buyers and sellers. Users can access the platform conveniently via various terminals for inquiries, quotes, and online transactions. Strong software development capabilities also allow for personalized customization of commercial service software, such as developing project management software for solution providers and manufacturing clients, which can generate BOM lists for one-time complete procurement.

Comprehensive Supply Chain Services: Independently developed cloud-based supply chain and ERP management platforms provide users with one-stop supply chain support services, including procurement execution, logistics and warehousing, import/export customs clearance and inspection, and supply chain finance. Warehouses are located in Hong Kong (China), Shenzhen, Shanghai, Suzhou, and Beijing, ensuring shorter in-transit times for goods. Ms. Liu Duanrong specifically mentioned that Hengjie Supply Chain Platform under Pai Ming has a robust training system, known for its complexity, richness, and strict assessment criteria. Over the years, it has cultivated and supplied a large number of excellent supply chain talents for the company and the industry, earning it the reputation of the "Whampoa [敏感词] Academy of the Supply Chain Industry." Ms. Liu Duanrong stated, "Fundamentally, we must strengthen ourselves. We are happy to share knowledge, cultivate talent, and are committed to improving platform service levels. We drive enterprise innovation and development with digital technology, contribute to China's chip strength, and empower the global electronics industry upgrade."

HJET

"With annual revenue exceeding 2 billion yuan, adhering to zero price difference and charging only low commission rates, the annual profit is actually less than 10 million yuan." ICZOOM (www.iczoom.com) is indeed a platform company with a sense of national responsibility and social duty. Ms. Liu Duanrong, who has persevered in the electronics industry for over 20 years, transitioning from a frontline salesperson to operations head and then to COO of ICZOOM, stated, "For me, this industry offers a higher cost-performance ratio because I know it well, including business principles, knowledge structures, industry resources, etc." Ms. Liu Duanrong also mentioned that ICZOOM (ICZOOM.com) is exploring new forms combining offline scene marketing (visiting major enterprises, conducting in-depth interviews at exhibition frontlines, etc.) with online live streaming for traffic generation. This supports China's chip industry and promotes manufacturers' brands. They have already helped over 100 Chinese chip manufacturers, including Kinghelm (www.kinghelm.net) and Slkor (www.slkoric.com), enhance brand awareness, generating more users and orders.

Kinghelm Products Listed on ICZOOM

ICZOOM's "Supply Chain Finance Service" is a major feature and highlight. Ms. Liu Duanrong introduced that ICZOOM achieved an upgrade in its supply chain finance services in 2024. This is a great thing for win-win cooperation, benefiting both the country and the people. Users can be intelligently matched with suitable financial institutions through the platform, quickly obtaining low-interest funds linked to order value. This solves problems like difficult loan access and cumbersome borrowing procedures. Acting as an effective bridge, the platform provides banks with evidence of authentic trade backgrounds for credit decision-making, helping banks precisely serve the long-tail customer base and implement national inclusive finance policies. It also helps attract more small and micro electronic enterprise users, promoting the innovation and upgrading of this new matchmaking business model [capable of cooperating with all other enterprises].

SLKOR Products Listed on ICZOOM

"As the company grows larger and stronger, the requirements for its leader become higher and tougher. 'Tougher' mainly means mental fortitude. I have higher demands for myself, such as maintaining a regular daily routine, reading and learning more, learning from the paths of successful people, and keeping an open mind to continuously absorb new knowledge and expand horizons," said Ms. Liu Duanrong. As the female leader of a listed company, she is not only fully responsible for the company's operations and management but also focuses on PR (Public Relations) and IR (Investor Relations), helping the vast number of user enterprises expand their operations. Her daily busyness has become the norm, but pressure is motivation, and work is the best nourishment. Ms. Liu Duanrong says, "One must first be independent to create a better life for oneself. A life of giving is more enjoyable than a life of receiving." To this end, Ms. Liu Duanrong wishes to say to all employees and society: "The revolution is not yet complete, comrades must still work hard. Strivers are the most beautiful; let us move forward hand in hand! ICZOOM wins with quality and service. We accept everyone's scrutiny and will continue to improve. All enterprises are welcome to visit and exchange ideas. We will also actively go out to explore an even brighter and more abundant future."

Ms. Liu Duanrong, COO of ICZOOM, and Mr. Song Shiqiang, General Manager of Kinghelm and Slkor, Explore the Path to Internationalization for Domestic Semiconductors

As fellow natives of Sichuan, Mr. Song Shiqiang, General Manager of Kinghelm and Slkor, and Ms. Liu Duanrong, COO of ICZOOM, have known each other for many years. Mr. Song Shiqiang wishes ICZOOM a smooth and bright path post-IPO and extends his blessings to our forever goddess, Ms. Liu Duanrong, for eternal youth and happiness!

Kinghelm Pin Header Connector KH-2.0PH-2X10P-L8.0-SMT

Further Reading:

The transaction scale of China's electronic components industry chain exceeds 2 trillion yuan. Electronic components generally flow from manufacturers to authorized agents, catalog distributors, and traders before finally reaching 3 million small and micro electronic terminal enterprises. This involves multiple chains and transfers, resulting in low overall circulation efficiency. Under Moore's Law, electronic products update extremely fast, industry competition is fierce, and demand is fragmented with large fluctuations, so the supply-demand relationship in the electronic components industry has long been unbalanced. ICZOOM is China's first matchmaking B2B electronic components trading platform listed on NASDAQ. Through its internet platform + digital technology, it has established a matchmaking component e-commerce platform, focusing on serving 3 million small and micro electronic enterprises. By providing more convenient and efficient SaaS services, it is gradually replacing traditional offline marketing, helping the electronic industry chain collaborate and improve efficiency while reducing costs.

Ms. Liu Duanrong, COO of ICZOOM, Delivering a Speech

There are approximately over 3,000 brands on the ICZOOM platform.

ICZOOM Platform Trading Product Categories: Processors, Microcontrollers (MCUs), DSPs, FPGAs/CPLDs, Memory, Sensors/Converters, Signal Interfaces, Amplifiers, Filters, Power Management, Optoelectronic Devices, Timers, Resistors, Inductors, Capacitors, Connectors, Relays, Circuit Protection Devices, Integrated Circuits (ICs), Passive Components, Memory Cards & Hard Drives, Displays/TP/Fingerprint Modules, Connectors & Cable Assemblies, Optoelectronic Components, Circuit Protection, Power Supplies, Thermal Management, Industrial Control Development/Testing/Repair, Structural Parts & Fasteners, Processors/Controllers, Processors, Microcontrollers (MCUs), DSPs, Memory, Power Management, Communications & Others**, RF/IF & RFID, Interfaces, USB/HDMI, 485/232/CAN, Other Clocks/Timing, Logic, FPGAs/CPLDs, 74 Series, Other SoCs, Linear/Analog, Comparators/Amplifiers, AD/DA, Discrete Semiconductors, Diodes, Transistors...