Release date：2021-12-28Author source：KinghelmViews：186
According to relevant data, the global downstream market revenue of GNSS equipment will grow from 150 billion euros in 2019 to 325 billion euros in 2029, with a CAGR (compound annual growth rate) of 8%. Its growth was primarily due to revenue from mass-market and mid-range devices and enhanced services. Low-end receivers will grow at an annual rate of 16% between 2019 and 2029, while revenue from value-added services will also grow steadily from €23bn to nearly €65bn over 10 years.
01The development of the Asia-Pacific region will become the core
From a regional perspective, the Asia-Pacific region has the highest contribution rate.
It is estimated that by 2029, the number of GNSS terminals in the Asia-Pacific region will reach 5.1 billion units, accounting for 53.5% of the global total, and the output value will reach 106 billion euros, accounting for about 1/3 of the global total output value, which clearly shows that The global GNSS market in the next decade will be centered on the Asia-Pacific region.
At present, China's GNSS has accounted for 11% of the global market. Since the completion and opening of the Beidou-3 satellite navigation system in 2020 and providing services to the world, Beidou satellite navigation system products have been widely used in important industries and key fields of the national economy, the global market share will increase rapidly, and the competitiveness in the global market will also be improved. effectively improve.
Benefiting from the layout and implementation of my country's industrial policies and the establishment of infrastructure such as navigation satellites, satellite-based augmentation systems, and auxiliary positioning systems, in 2019, the overall output value of my country's satellite navigation industry reached 345 billion yuan, with a growth rate of 14.4%.
02 The structure of my country's satellite navigation industry tends to mature
my country's satellite navigation industry chain can be roughly divided into upstream, midstream and downstream:
The upstream includes basic devices, basic software, basic data, etc., which is the key to the independent control of the industry;
The midstream is the focus of the current industrial development, mainly including the development, production and sales of various terminal integration products and system integration products;
Downstream is the application and operation service link.
The structure of my country's satellite navigation industry tends to mature, and the internal circulation ecology of the independent and controllable and benign development of the domestic industrial chain has basically been formed. In 2019, the output value of all links in the domestic industrial chain increased compared with 2018, but the midstream and upstream were affected by the decline in the prices of chips, boards, core components, and terminal equipment, and the growth rate of output value further slowed down compared with 2018. The proportion is still on a downward trend.
The output value of downstream operation services continues to rise and develops rapidly. The development of downstream applications and operation services has strong flexibility and is in line with the market trend of the integration of Beidou and other fields of technology and applications, which can attract the transformation and development of mid- and upstream product providers to integrated service providers and operators, thereby promoting downstream Rapid growth of application and operation services.
In 2019, the total output value of operation services accounted for 44.23% of the entire industry chain, the highest proportion and the fastest growth rate.
03The mass market will become the main market driving the development of the satellite industry
Satellite navigation mainly has three application fields: industry market, mass market and special market. Among them, the industry market is mainly used in government use such as transportation, power application, and agriculture; the mass market is mainly used in consumer fields such as the Internet of Vehicles, smartphones, and wearable devices; the special market mainly focuses on public security, maritime distress search and rescue, military strikes, etc. military field.
With technological innovation and growing demand, the mass market will become the main market driving the development of the satellite industry. Whether it is GPS, GLONSS or Beidou, they were originally designed for military purposes, and then gradually extended to civil fields such as location services, transportation, surveying and mapping geographic information, agriculture, power dispatch, emergency search and rescue, and the scale of the civilian market far exceeds that of the military. market.
According to GSA data, the most downstream applications of satellite navigation are in the fields of road services and location services, accounting for 55% and 38.3%, respectively, followed by surveying and mapping and agriculture, accounting for 2.4% and 1.4%, respectively. The domestic market share of Beidou applications is about 25%, and it is continuously increasing. Beidou integrated applications have become the mainstream application form in the domestic civilian market.
"Beidou+" and "+Beidou" are further developed, and the integration of communication and conduction has become the main solution to broaden the application. At present, the development of Beidou application and industrialization has fully entered a new stage of technology integration, application integration and industrial integration, and the market has further developed in depth and breadth. At the same time, with the integration of communication as the main technical breakthrough direction, the ability to build services for hundreds of millions of users of the mobile Internet, Internet of Vehicles and Internet of Things is also constantly improving.
04High precision and systematization is the future development trend
From the perspective of application needs in the fields of national security and strategic economy, it is the general trend to improve the accuracy of satellite navigation and positioning. At present, the construction of the Beidou ground-based enhancement system has been completed, and the wide-area precision positioning system has been fully launched to meet the needs of high-precision location and time services. Unified technical standards, multi-functional services, and information interconnection are the guarantees to ensure the rapid promotion of high-precision applications in the future.
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