How to Achieve 100% Growth in 2023? Slkor Song Shiqiang Tells You the Password (Part 2)

In recent years, China's economy has encountered many troubles, but against this background, Kinghelm Electronics (www.kinghelm.net) and Slkor Semiconductor (www.slkoric.com) still maintained 100% continuous growth in 2022 and 2023, basically completing the preliminary goal—achieving annual sales of 100 million yuan! This meets the basic financial standards of the ChiNext board for listed companies, and we are still working hard and continuously striving toward the goal of the STAR Market. Is there any secret to this? I, Song Shiqiang, will tell you the answer! I will explain it from several aspects: grasping the core value of the industry, strong internal operations of the company, micro-innovation to systematic innovation from top to bottom, and treating the domestic and overseas involution in the electronic components industry as a war to fight!

Song Shiqiang speaking at the ECAS of the China Information Industry Association.

In today's highly competitive business environment, Kinghelm/Slkor has achieved remarkable results with a complete set of successful tactics. Now, by selecting twelve key points in four major modules, we have summarized the successful experience of our phased high-speed development to share with everyone. In How to Achieve 100% Growth in 2023? Slkor Song Shiqiang Tells You the Password (Part 1), three sub-points—independent controllability, chain leadership, and pricing power—were already shared. Next, I will use three sub-points—continuous innovation, technology and products, and internal management—to explain the driving forces behind our Slkor/Kinghelm's 100% growth for everyone's reference.

The second major point of Slkor/Kinghelm's 100% growth is the driving force of growth. How do we ensure the company's sustained high-speed growth? We have summarized the following three points. First, continuous innovation. Innovation includes micro-innovation. For example, our Slkor/Kinghelm company now has several hundred people. If each person contributes one new idea every day for improving work and technology, increasing efficiency, reducing costs, and reducing losses, the company will get better and better and be more competitive than other peers. Second, Slkor/Kinghelm has been continuously innovating in technology and applying these new technologies to the company's products, launching new products. This has made us develop faster than our peers, and at the same time has given us more industry discourse power and influence, connecting us with high-quality customers. At the same time, our product profits are therefore higher. Slkor Semiconductor's technologically innovative IGBT module packaging technology has brought new products to a gross profit margin of 50%, giving us good economic benefits. Then we have money to continue investing in R&D of new technologies and new products, which will bring a new round of growth.

Professor Zhang Wujun, technical consultant of Kinghelm, providing product training for the foreign trade team.

The second driving force that keeps us developing at high speed is technology, products, and brand. Technology is one of Kinghelm's core competitiveness. Kinghelm has always been based on microwave and radio frequency technology. At the beginning, it made Beidou/GPS antenna connector and plug-in products. Later, on the basis of related technologies, it further developed signal connectors and wireless transmission products for tiny signals, becoming a series that provides customers with services. These innovations are actually deep excavation and application of previous technologies, that is, after thoroughly understanding the technology, sharing and expanding or combining previous technologies. The company can continuously launch new products and enter new markets. This is technology serving products. Conversely, good sales of products enable the company to obtain good profits, which are then reinvested in technology R&D to form a virtuous cycle. Brand is an important support for the development of Slkor/Kinghelm.

We have always been committed to building the visibility, reputation, and influence of the Kinghelm (www.kinghelm.com.cn) and Slkor (www.slkoric.com) brands, and actively carrying out brand promotion and market publicity. In this way, when salespeople explain our company and brand to customers and promote new products, they get twice the result with half the effort. The reason why Slkor/Kinghelm can maintain high-speed development is inseparable from the three driving forces of technology, products, and brand. This is another reason why we have been able to develop.

It should be added that Kinghelm and Slkor also have an important capability called knowledge engineering capability. That is, over the past twenty-plus years, the company's ability to manage the knowledge that has been accumulated, promote iteration, drive the R&D of new products, and promote the company's development—to summarize, organize, externalize, and then solidify the things that cannot be seen with the eyes, and then form standardization and processization, so that the company's soft power can be transformed into hard power, and the company will become stronger!

In addition to doing a good job in technology, products, and publicity and promotion, Slkor and Kinghelm also have the most powerful capability, which is organizational and system capability. Many companies cannot see this point.

Some companies focus too much on brand, and some focus too much on technology development, but these can only bring short-term success. After developing to a certain extent, they lack follow-up strength and cannot continue to grow. For example, there are so many catering companies now. Chinese food is eaten all over the world, but only KFC and McDonald's in the United States can open chain stores globally. Why? In the final analysis, it is a problem of organizational system and internal management. After doing a good job in brand and technology development, Slkor/Kinghelm also needs to make internal management very strong. Slkor/Kinghelm has a strong organizational system, rationally uses work software such as DingTalk and Landray OA, clearly defines the responsibilities and authority of each department, establishes an efficient communication and collaboration mechanism, and an orderly organizational structure provides a stable foundation for the company. It has also achieved efficient and concise processization and improved efficiency. Moreover, we have also done an excellent job in legal affairs and risk control, escorting frontline business personnel and avoiding risks. In addition, Slkor/Kinghelm attaches importance to employee training and human resources, firmly grasping logistical support such as personnel training, talent resource mining, and employee ability improvement. These measures together build a complete system and achieve steady and comprehensive development. It can be said that Slkor and Kinghelm's growth of more than 100% in 2023 is supported by a complete set of tactics and a complete system.

Song Shiqiang, General Manager of Kinghelm/Slkor.

Profile of Song Shiqiang:

Mr. Song Shiqiang is the General Manager of Slkor Semiconductor and Kinghelm Electronics, a member of the expert database of the Chinese Institute of Electronics, a Shenzhen Huaqiangbei research expert, and a columnist and popular science writer. Song Shiqiang started as a grassroots technical person, has served as CEO of an international real estate listed company, has rich experience in technical management and business operations, combines macroeconomic theory with real business management, and leads the company's rapid development!

The Slkor Semiconductor and Kinghelm Electronics companies invested in by Mr. Song Shiqiang are headquartered in Shenzhen, China, and are both national high-tech enterprises. The Slkor (www.slkoric.com) and Kinghelm (www.kinghelm.net) brands enjoy international visibility and reputation, and their market share is gradually expanding. Shenzhen Slkor Semiconductor Co., Ltd. focuses on new materials,new processes, and new products R&D. Its technical team comes from Yonsei University in Korea and Tsinghua University, and it masters internationally leading silicon carbide MOSFET technology. Slkor has developed from a FABLESS design company into a company integrating design and R&D, production and manufacturing, product sales, and technical services. It is a member of the "Shenzhen Electronic Chamber of Commerce."