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Ten Years of Growth, Striving to Become a Leader in the Industry— An Interview with August Sales Champion Zhou Yuan, Kinghelm Sales Department Two
2026-09-22
108
Song Shiqiang (left), General Manager of Kinghelm and Slkor, presents the August 2026 Sales Champion award to Zhou Yuan.
Strong sales drive business growth, and Zhou Yuan was named the August 2026 sales champion of Kinghelm (http://www.kinghelm.net/) and Slkor (http://www.slkoric.com/). At Kinghelm, Zhou Yuan has set himself a ten-year goal: to become one of the company's leading sales professionals, help the company become a leader in the antenna and connector industry, and grow alongside the company.
The Chinese character "Yuan"can mean "head"and, by extension, "beginning"— the starting point of something.
For Zhou Yuan, that starting point is his hometown of Meishan, Sichuan Province, a place he still speaks of with deep affection: "I was born in Meishan in 1993. Su Dongpo (Su Shi, 1037–1101), one of the leading literary figures of the Northern Song dynasty and one of the Eight Great Prose Masters of the Tang and Song dynasties, has long been a source of pride for the people of Meishan. Together with his father, Su Xun, and his younger brother, Su Zhe, he is known as one of the "Three Su." Their lives, achievements and spirit have had a profound influence on me.
The Three Su Shrine Museum, which includes the Three Su Memorial Hall, is a National First-Class Museum in China. I have visited the museum many times, and each visit has deepened my appreciation of the enduring appeal of Dongpo and Three Su culture across the centuries."
Zhou Yuan visits the Three Su Shrine Museum in Meishan, Sichuan Province, spring 2025
Zhou Yuan of Kinghelm Sales Department Two, a native of Meishan, Sichuan Province
Zhou Yuan divides his journey from his hometown to southern China into three stages.
The first stage was in Guangzhou. He began working there in 2012 as a printing machinery operator, where he gained his first systematic experience in equipment operation and maintenance, on-site management, end-to-end quality control, safety compliance and teamwork.
The second stage was Shenzhen. Seeking better career opportunities, he moved to Shenzhen at the end of 2012 for a better opening, and his first stop was handling customer complaints at SF Express, a Fortune Global 500 company. Four to five years in the role gave him first-hand experience of the importance—and scarcity—of high-quality customer service, eventually leading him toward a career in sales.
The third stage was his transition into sales. He entered sales at the end of 2016, initially working in the automation equipment sector and selling high-precision linear guide rails and ball screws, then kept sharpening his skills and gathering experience in other industries. In February 2023 he joined Kinghelm (http://www.kinghelm.net/) as a salesperson, entering the semiconductor and electronics industry and providing customers with one-stop solutions for microwave and RF signal transmission and reception.
General Manager Song Shiqiang (center) presents a team award to Kinghelm Sales Department Two
Kinghelm (http://www.kinghelm.net/) provides strong support for employee development, helping accelerate Zhou Yuan's professional growth. He did not know that Song Shiqiang, the boss of Kinghelm and Slkor (http://www.slkoric.com/), was also from Sichuan. It was through General Manager Song Shiqiang that colleagues from Sichuan and Chongqing began joining the gatherings of the Sichuan-Chongqing electronics industry networking group, known as "Chuan-Yu Tongxin Hui "; the company put together the Slkor Warriors basketball team and the Kinghelm badminton team and organizes games and meet-ups regularly, and through them he has been lucky enough to meet a great many Sichuan-Chongqing entrepreneurs, fellow townspeople, peers and friends who share his interests. "Playing sports after work keeps me fit, strengthens friendships, and allows me to contribute to the company and to industry exchanges," he said.
We also wish the Kinghelm brand continued success across its extensive product portfolio, including Type-C, SMA, IPEX, MCX and HDMI connectors; automotive wiring harnesses; adapter cables; pin headers and terminals; RF cables and connectors; antennas, including GPS, WiFi, Beidou, built-in, 4G and ceramic antennas; electronic components and sensors; millimeter-wave products; and a wide range of switches, jacks and other interconnect products. We also wish continued success for products such as the KH-IPEX-K501-29, KH-6X6X5H-STM, KH-6X6X5H-Z2J, KH-6X6X6H-STM, KH-VH-PT3.96, KH-SMA-P-8029 and KH-3216-H0209.
August 2024: Kinghelm and Slkor basketball training, with General Manager Song Shiqiang (fourth from left) and Zhou Yuan (center)
March 2025: Kinghelm and Slkor spring training, with Song Shiqiang (seventh from left) and Zhou Yuan (second from left)
March 2026: Kinghelm and Slkor spring training, with Song Shiqiang (eighth from right) and Zhou Yuan (seventh from left)
Basketball and badminton, Zhou Yuan says, have been part of his life since middle school. "I started playing basketball in middle school because it keeps me fit and helps me make friends who share the same interest. Even today, I play mainly for the enjoyment and the experience of taking part. I’m actually better at badminton."
Friendship comes first, competition second — and Zhou Yuan is happy to share what he has learned: "In basketball, I usually play point guard, or the No. 1 position. My job is to bring the ball safely up the court and defend the opposing team’s main playmaker. I set up plays rather than finish them. So I play cleanly and fairly, both for my own safety and for everyone else’s, and simply enjoy the game."
Sales champion Zhou Yuan in an interview with the Kinghelm press team
Looking back on his journey from salesperson to sales champion, Zhou Yuan attributes his success to one thing: meeting customer needs and closing deals. "The approach is simple: first understand and match the customer’s needs precisely, then build trust step by step and let the deal follow naturally. But none of this works without a deep understanding of the company and its products. That knowledge takes time to build and absorb, and it is the foundation for serving customers well and closing deals."
To build that foundation, he breaks the sales process for RF and high-speed connectors into three steps: finding customers, visiting customers and closing deals. He keeps the process simple and moves forward steadily, learning from each customer interaction and continuously refining his approach in the field.
Step one: finding customers — focusing on high-value leads. He assesses a target company’s industry, size and key pain points, prioritizes companies that are expanding capacity, upgrading their technology or seeking domestic alternatives to imported components, and focuses on high-potential A-class customers.
Step two: visiting customers — building trust and uncovering their real needs. With engineering customers, he spends more time discussing applications and solutions, connecting product capabilities with the customer’s actual pain points and providing practical value that can be put to use. With non-engineering customers, he builds rapport by discussing industry trends and the company’s experience and capabilities, allowing trust to develop naturally.
Step three: closing deals — helping customers reach a decision without pressure. Known for his relaxed and easygoing personality, Zhou Yuan says he has also been influenced by Daoist philosophy and prefers to let things develop naturally. "My approach is simple: when a customer has a need, I focus on meeting it," he said. "Most of the time, I make sure the samples and debugging are handled properly, provide technical support, resolve application issues, and let the quality of the service speak for itself. When a customer moves into mass production or expands and new needs arise, they naturally come to me. Do the groundwork well, and the results will follow naturally."
Zhou Yuan, August 2026 sales champion of Kinghelm and Slkor
Shenzhen Kinghelm Electronics Co., Ltd. was founded in Huaqiangbei in 2007. The company is a member of the China Satellite Navigation and Positioning Association, the China Information Industry Chamber of Commerce and the Guangdong Connector Association, and is recognized as a National High-Tech Enterprise.
Kinghelm's engineering team has roots in Tsinghua University and the University of Electronic Science and Technology of China, and the company has continued to attract experienced professionals over the years. For 20 years, the company has focused on microwave and RF technology, designing, manufacturing, selling and supporting products for wireless signal transmission and reception, electronic signal connectors and interconnect systems.
The company holds a number of invention patents and is certified to ISO 9001 and ISO 14001. It also has relevant Dun & Bradstreet, RoHS and REACH credentials. Its laboratory in Tangxia, Dongguan, is equipped with a fully anechoic chamber, network analyzers, and high- and low-temperature test chambers. It supports high- and low-temperature testing as well as 85/85 testing, allowing testing, debugging and prototyping to be handled in-house and helping accelerate the development of high-performance, high-reliability products.
The company's production base is located in Luzhai County, Guangxi Province, where it operates automated production lines and automatic wire-cutting, terminal-crimping and assembly equipment. Technical and management personnel are trained and assessed at the company's headquarters, while production operators receive structured training. This helps ensure that large-volume orders are delivered on time and to specification.
Kinghelm product range: RF and microwave antennas, RF cable assemblies, filters, signal switches, pin headers, data connectors and custom parts
Song Shiqiang is a Shenzhen-based entrepreneur, a researcher and writer on Huaqiangbei's business culture, a business columnist, and General Manager of Shenzhen Kinghelm Electronics Co., Ltd. and Shenzhen Slkor Micro Semicon Co., Ltd. He began his career as a senior executive in the real estate industry before moving into semiconductors and electronics. He is known both for his efforts to promote domestic alternatives to imported electronic components and for his research into the business culture of Huaqiangbei.
His recent article, "A Study of Shanzhai Mobile Phones in Huaqiangbei," has been republished by hundreds of media outlets in China and overseas. Song Shiqiang often reminds Zhou Yuan and other key members of the company to remain calm and patient, avoid shortcuts and quick profits, and focus on building lasting resources and capabilities over the long term. As he puts it, what is built over time is what lasts.
Zhou Yuan wishes Kinghelm (http://www.kinghelm.net/) and Slkor (http://www.slkoric.com/) continued success and strong performance in the years ahead. He says he will continue to put customers first and provide high-quality service, while growing through teamwork and personal development alongside the company. He remains determined to become a leading professional in the industry.
Building Dreams and Sailing into the Future | Kinghelm's "Under the Flower Tree" Team Building Concludes with Great Success!
2026-08-28
1140
Passion is our only faith; passion can transcend the length of time. With passion in our hearts, we head for the mountains and seas. On August 22, Kinghelm (www.kinghelm.net) kicked off its "Building Dreams and Sailing into the Future – Happy Reunion Under the Flower Tree" team building event with enthusiasm, carrying it through to completion. "Sailing" symbolizes that the Kinghelm team has overcome difficulties this year and reached new heights in performance; "Happy" reflects the philosophy that both Kinghelm and Slkor (www.slkoric.com) have always advocated: "A good life leads to good work." The company creates a relaxed and joyful working environment for colleagues, so everyone comes to work happily and maintains harmonious relationships. At 8:30 a.m., a luxury bus carrying over 50 cheerful employees departed from the headquarters, heading toward the destination: Huatian Shuxia Ecological Park under the morning sun. Lined with green trees along the way, everyone was in high spirits, and the bright sunshine promised a smooth and successful trip.
The team building was organized by Yang Bo, Director of Kinghelm’s Sales Department II. All staff wore red uniforms, showcasing Kinghelm people’s spirit of unity, collaboration, and high morale. Under the instruction of General Manager Song Shiqiang, Kinghelm (www.kinghelm.net) prepared ample snacks, fruits, drinks, and beverages for everyone. Every face shone with a bright summer smile.
Kinghelm team building with ample supplies, everyone gathering together happily
This team building continued the consistent people-oriented management, thoughtful service, and institutionalized support of Kinghelm and Slkor (www.slkormicro.com). Kinghelm (www.kinghelm.net) puts people first, fully mobilizing everyone's initiative and enthusiasm. Unlimited fun activities – including two-person off-road vehicles + CS, DIY pottery, karaoke, arcade games, Mongolian archery, mahjong and chess, billiards, table tennis, and more – allowed each person to find their own way to happiness. At noon, a farmhouse communal meal let everyone enjoy authentic countryside cuisine without having to cook themselves. The afternoon activities avoided the scorching midday sun, with intensity kept to a mild sweat – no heavy perspiration, yet the results were remarkably good. Everyone was in high spirits, and the on-site interactions were lively.
Most Popular: Two-Person Off-Road Vehicle + CS
Off-road action begins!
Kinghelm female warrior Wen Manjiao in action!
Kinghelm R&D Engineer Zhang Junxi, photo by Wen Xinyue
Kinghelm Huang Jiamin (front) and Hu Jianxue smiling brightly
Doubling the joy on our way, photo by Yao Chunlian
Kinghelm Yin Qingqing, photo by Yin Qingqing
Forging ahead in the mud, photo by Yin Qingqing
The two-person off-road vehicle + CS was the most popular and most participated extreme challenge activity. Around 10 a.m., the off-road vehicles had already been scorched hot by the sun and kept heating up, while protective gear felt like a steamy oven. Yet Kinghelm people, paired in twos, supported each other and embarked on the off-road journey amidst the heat. The symphony of wind and fire, the collision of speed and passion, and the blend of pristine environment and unknown temptations delivered ultimate emotional experiences. The switch between mountain and water trails increased the difficulty, making the ride even more thrilling and joyful! After the experience, everyone unanimously turned into "the loveliest people" – "mud caked on trouser legs, sweat soaking through clothes..."
Other Activities: Mongolian Archery, Table Tennis, Billiards...
Mongolian archery
Kinghelm people in heroic poses, photos by Huang Jiamin, Yao Chunlian, Wen Manjiao
Mongolian-style archery is a unique technique, characterized by its thumb-draw method. Everyone showed strong learning and hands-on abilities, practicing skills together, strengthening communication and friendship through shared interests.
Playing table tennis, photo by Wen Manjiao
Playing table tennis, photo by Yin Qingqing
Table tennis, as China’s national sport, is a "mass activity" – all you need is a table, two paddles, and a ball. At Kinghelm (www.kinghelm.net), table tennis serves as a magical bond that brings everyone together, making us the best work partners and trustworthy brothers and sisters.
Kinghelm Qin Xianghong (left) and Li Jianhui, photo by Yao Chunlian
Billiards is regarded as a "gentleman’s sport," with no intense physical confrontation or body contact, focusing more on mental skill and technique. Kinghelm Chief Engineer Qin Xianghong, Warehouse Supervisor Li Jianhui, and others are passionate about billiards. This elegant social medium reflects respect for fair competition and opponents, showcasing calmness, composure, and grace.
Cantonese Flavor Experience: Farmhouse Communal Lunch
Farmhouse communal lunch, photo by Liu Xin
Rich dishes of the farmhouse communal lunch, photos by Liu Xin and Yao Chunlian
Guangdong is nationally recognized as a gourmet province. The highest hospitality for locals is not taking you to a star-rated hotel or a Michelin restaurant, but to a secluded "mountain village" farmhouse – that shows true friendship. Kinghelm (www.kinghelm.com.cn), rooted in Shenzhen, Guangdong, followed local customs and went to a "mountain village" farmhouse for an authentic countryside meal. Farmhouse dishes are delicious and unpretentious, requiring no fancy cooking techniques – just bringing out the natural flavors of the ingredients. The farm’s specialty free-range chicken, paired with rare firewood-cooked rice and slow-simmered soup, made for a truly authentic Cantonese dining experience as everyone ate and chatted.
Afternoon Team Building: We Are One Team
Kinghelm "Under the Flower Tree" team building
Starting at 3 p.m., after resting and recharging, Kinghelm people, led by the coach, excellently completed a series of customized mini-games. Later, they were divided into three groups for fair competition. The three groups were: Jiaolong Team (Captain Li Jianhui), BiuBiuBiu Team (Captain Yin Qingqing), and Ganfan Team (Captain Chen Suwei). Super Tower of Hanoi – an ancient Indian legendary puzzle toy consisting of three pegs and several disks of different sizes, initially stacked in order on one peg, with the goal of moving the entire stack to another peg, following the rules "only one disk can be moved at a time" and "no disk may be placed on top of a smaller disk."
Three-group battle: Jiaolong Team (Captain Li Jianhui), BiuBiuBiu Team (Captain Yin Qingqing), Ganfan Team (Captain Chen Suwei)
The competition tested intelligence, teamwork, speed, and efficiency. As the difficulty increased, everyone’s enthusiasm remained high. But just as the final round was about to begin, a sudden torrential rain quietly drew the most perfect end to the battle – signifying: no winners or losers, only the team; no ranking, only joy. At Kinghelm, we are one team – a wolf-like team that fights and wins together!
Highlights of Previous Kinghelm and Slkor ActivitiesMarch 2024: Kinghelm Badminton Team’s First Practice
June 2024: Kinghelm and Slkor Cross-Department Team Building
July 4, 2024: Slkor "Umbrella Giveaway" Charity Event at Huaqiangbei
July 23, 2024: Slkor General Manager Song Shiqiang (center) leads team to "Bring Coolness" at Huaqiangbei
August 2024: Kinghelm and Slkor General Manager Song Shiqiang (4th from left) with the Warriors Basketball Team
August 2024: Kinghelm Badminton Team Weekend Training
February 2025: Kinghelm and Slkor 3rd Hometown Food Festival
March 2025: Kinghelm and Slkor Spring Training, GM Song Shiqiang (7th from left)
March 2025: Kinghelm and Slkor Yangtai Mountain Team Building
June 2025: Slkor Umbrella Giveaway in the Rain at Huaqiangbei
November 2025: Kinghelm and Slkor Family Day, presenting exclusive gifts to 19 children
February 2026: Kinghelm and Slkor 4th Hometown Food Festival
March 2026: Slkor Warriors Basketball Team Spring Training, Mr. Song Shiqiang (8th from right)
March 2026: Kinghelm Badminton Team Spring Training
March 2026: Kinghelm and Slkor "Year of the Horse – Summit at Maluan Mountain" Spring Team Building
July 2026: Slkor "Faith Leads, Chip Powers the Future" Tiger Valley Summer Team Building
Slkor Summer Team Building at Laohugou: Integrity Forges Far Vision, Chips Drive the Future
2026-07-27
1180
International Tech News:
1. Changxin Memory Technologies (CXMT) currently ranks fourth in the global DRAM market, trailing Micron Technology, SK Hynix, and Samsung.2. NVIDIA's GB300 AI chip has been officially unveiled.3. According to Yole, the advanced packaging market reached $55 billion in 2025 and is projected to exceed $120 billion by 2031.4. IDC forecasts that global AI server shipments may surpass 2 million units in 2026, representing a year-on-year increase of up to 55%.5. On July 25, Slkor (www.slkoric.com) held its "Integrity Sustains Ambition, Chips Power the Future" summer team-building event in Laohugou. Activities including tug-of-war, off-road ATV rides, and an outdoor barbecue feast enabled all participants to enjoy themselves while strengthening team cohesion and solidarity.6. China's Innoscience has launched an all-GaN 12kW 800V-to-50V HVDC power supply solution for data centers.
Domestic Tech News:
1. The 2026 Fortune China 500 list has been released, with 25 semiconductor and electronic component companies including SMIC, NAURA Technology, and Tongfu Microelectronics making the ranking.2. Xiaomi has raised its 2026 smartphone shipment target from approximately 90 million units to 110 million units.3. Nasen Intelligent Technology (Zhejiang) Co., Ltd. has passed the IPO hearing on the Hong Kong Stock Exchange (HKEX).4. Mass-production servers equipped with the LX500 — a RISC-V + AI intelligent-convergence chip developed by Lanxin Computing — have officially rolled off the production line at Lenovo's LCFC factory in Hefei.5. Unigroup Guoxin Microelectronics plans to establish its power semiconductor business as one of its core operating segments and key industrial pillars.6. Qiyuan Xinchuang, a wholly-owned subsidiary of Shangwei New Materials, has officially signed an agreement to settle in the Zhangjiang Robotics Valley in Pudong, Shanghai, as a key municipal artificial intelligence project.
Slkor Summer Team Building in Laohugou
Disclaimer: The information presented above was compiled from publically available web sources and does not necessarily reflect our company's beliefs or positions. If you believe any of the content infringes on your rights or you have any issues, please contact us and we will respond swiftly.
The Passion of Tsinghua University: Overcoming Challenges in Material Science – An Interview with Cen Jianjun of CEN Ningbo Jinshan New Materials Company
2026-07-14
1545
Mr.Cen Jianjun, General Manager of CEN Ningbo Jinshan New Materials Co., Ltd.
Jinshan means completing today's tasks today—a homophone for "golden mountain" or "silver mountain" —and it requires overcoming challenges like climbing a mountain. The development of the polyimide industry remains a long and arduous journey. In this issue of King Helm (www.kinghelm.com.cn), our reporting team visited Ningbo Jinshan New Materials Co., Ltd. (china-polyimide.com), a national key enterprise recognized as a "Little Giant" in specialized, refined, distinctive, and innovative industries, and conducted an exclusive interview with its founder, chairman, and general manager, Mr.Cen Jianjun. He vividly embodied the Tsinghua spirit of serving the nation through scientific research, having dedicated 29 years to advancing China's polyimide industry. He has mastered the core technology for producing high-performance polyimide films, developed various differentiated polyimide film products, and implemented the strategic vision of "playing a supporting role by developing unique polyimide products that domestic competitors cannot produce, thereby addressing customer pain points." Cen Jianjun emphasized that achieving high-quality development of China's economy necessitates first resolving the bottleneck in high-end materials within the industrial sector. Polyimide (PI) is one of the best organic polymer materials in terms of comprehensive performance, hailed as the "golden film" and "golden plastic." It boasts advantages such as resistance to extreme temperatures, high insulation, strength, radiation resistance, self-extinguishing flame retardancy, halogen-free environmental friendliness, excellent mechanical properties, and ease of recycling, making it a core material for strategic emerging industries including AI computing power, advanced semiconductor packaging, aerospace, gas separation, flexible displays, and new energy vehicles. The polyimide (PI) industry is a quintessential capital-and technology-intensive sector characterized by high technological barriers, substantial investment requirements, and significant added value. The global market exhibits an oligopolistic structure dominated by premium products and profits. Mr.Cen Jianjun stated: "Foreign companies have imposed significant technological constraints on polyimide development in many aspects, while China has long faced challenges of 'excess low-end production and reliance on imported high-end products.' CEN Jinshan is committed to advancing into the high-end product segment, continuously innovating and launching differentiated PI products to overcome the technological bottlenecks in high-end polyimide film materials, break foreign monopolies, and address the shortcomings within the domestic industry."
I.Cen and Tsinghua University
Tsinghua Garden, Image source: Mr.Zhao Ming, Chairman of Tsinghua Fei'en
Steven Cen, whose English name "Steven" derives from Latin and Greek meanings of "crown" or "flower crown," graduated with a bachelor's degree from Tsinghua University in 1992. He recalled: "Born in 1969, I was admitted to Tsinghua University in 1987 from Yuyao High School in Ningbo, Zhejiang Province, enrolling in the Department of Hydraulic and Hydroelectric Engineering, majoring in Hydropower Engineering Architecture. During my five-year undergraduate program, what impressed me most was how outstanding my classmates were. I faced all challenges courageously; although some efforts ended in failure, I refused to be defeated—my inherent refusal to give up and growing resilience after setbacks are gifts that Tsinghua has bestowed upon my life. The aspiration to' integrate personal development into collective endeavors and closely link personal achievements with those of the university and the nation' has shaped the direction of my life."
Since its establishment in 1911, Tsinghua University has embodied the spirit of "redressing national humiliation and dedicating itself to the motherland." The "Tsinghua Spirit" —referring to the patriotic sentiment and commitment to serving the country among its members—was deeply rooted in this ethos. After graduating from Tsinghua University in 1992, Cen Jianjun was initially assigned to a water resources and hydropower design institute. Inspired by Deng Xiaoping's Southern Tour speech, he decisively left the government sector to pursue entrepreneurship. Seizing opportunities of the era, he joined one of the most innovative real estate and foreign trade companies of the time, leveraging its wealth-creation potential and contemporary relevance. Starting from a sales position with access to extensive market information, he learned through practical experience, customer insights, and market trends. Later, he independently operated foreign trade businesses and established factories, but faced closure due to inadequate quality control. Cen Jianjun summarized this experience: "Product quality is the lifeline of an enterprise—the foundation for market competitiveness and the guarantee of sustainable development. It determines an organization's fate; without quality, there can be no growth."
The academic rigor and keen insight of Tsinghua University alumni once again opened the door to entrepreneurship for Cen Jianjun. He recalled: "When the internet first emerged in 1996, many people doubted its potential. Yet I recognized the immense business opportunities it held. I began using the internet to gather information, connect with clients, and conduct trade. It was under the impetus of 'Internet+' that I delved into materials science in 1997, gradually deepening my expertise through practical trading experiences. In 1998, the call to accelerate the development of private enterprises inspired me, but the experience of factory closures made me more cautious and focused. After thorough preparation, I returned to entrepreneurship in 2001 by establishing my own factory, strictly controlling product quality from then on." For over two decades, Mr.Cen has dedicated himself to the polyimide industry, leading his team to develop high-end polyimide products competitive with international standards. He consistently embodies an innovative spirit of self-improvement, striving to overcome technical bottlenecks—a true reflection of the dedication characteristic of Tsinghua researchers. As chairman and senior engineer of Ningbo Jinshan New Materials Co., Ltd., he has served for years as vice president and secretary-general of the Ningbo Tsinghua University Alumni Association, currently holding the position of executive vice president, and is also a member of the Tsinghua Entrepreneurs Association (TEEC).
II.Key "Little Giant": CEN Imayama
Ningbo Jingshan New Materials Co., Ltd. Corporate Logo
Ningbo Jinshan New Materials Co., Ltd., a national key "Small Giant" enterprise recognized for its specialized expertise, innovation, and distinctive advantages.
Mr.Cen Jianjun founded Ningbo Jinshan Electronic Materials Co., Ltd. in 2002, and subsequently acquired land in 2011 to establish Ningbo Jinshan New Materials Co., Ltd. (CEN NEW MATERIALS CO., LTD.). Ningbo Jinshan Electronic Materials Co., Ltd. was subsequently merged into Ningbo Jinshan New Materials Co., Ltd., a national high-tech enterprise specializing in the research, development, production, sales, and service of polyimide (PI) materials. Over the years, the company has maintained deep collaborations with prestigious institutions such as Tsinghua University and the Ningbo Institute of Materials Technology and Engineering of the Chinese Academy of Sciences. It is a member of the Society for Advanced Materials and Manufacturing Engineering (SAMPE), the China Electronic Circuit Industry Association (CPCA), and the Ningbo New Materials Industry Association. The company has been honored with titles including "Specialized, Refined, Unique, and Innovative Enterprise" at the municipal level, a national key "Little Giant" enterprise among specialized, refined, unique, and innovative enterprises, and a "National High-Tech Enterprise." Driven by innovation and committed to shaping the future, CEN Jinshan (china-polyimide.com) is located in Wangchun Industrial Park, Haishu District, Ningbo City, Zhejiang Province. Adhering to the business philosophy of "customer-first, integrity, compliance, efficiency, and integrated innovation," the company operates modern standard production facilities spanning 20,000 square meters and a dedicated R&D center of 1,200 square meters. It boasts a domestically leading polyimide materials research team and production lines certified under ISO 9000 standards and UL certificate E248403. The company holds 13 nationally authorized invention patents, one National Key New Product award, three provincial/municipal Science and Technology Progress Awards, three Key Industrial New Products honors, and four major public projects recognized by Ningbo City, establishing itself as one of China's foremost enterprises offering the most comprehensive range of high-quality functional polyimide materials.
Mr.Cen Jianjun has led Ningbo Jinshan New Materials Co., Ltd. to become a key "small giant" enterprise.
Notably, in 2026, Ningbo Jinshan New Materials Co., Ltd. (china-polyimide.com) was recognized as a national-level key "Small Giant" enterprise under the Specialized, Refined, Unique and Innovative initiative. Mr.Cen Jianjun added, "Key Small Giants represent an elite tier selected from ordinary candidates, with higher thresholds and fewer entries. CEN Jinshan's designation as a key Small Giant enterprise in 2026 marks a milestone, setting the stage for continued excellence on our next journey!"
The official Chinese and English website of CEN Imayama Company (china-polyimide.com)
CEN's Jinshan plays a crucial supporting role in developing polyimide products that are not yet available from domestic competitors.
Mr.Cen Jianjun emphasized, "Differentiated innovation is essential for survival in this market." CEN Jinshan (china-polyimide.com) has consistently adhered to a development strategy focused on "offering what others don't have and excelling where others are present," while avoiding cutthroat competition. Committed to providing high-quality polyimide materials, the company aims to become a world-leading enterprise in PI research and production. Mr.Cen has dedicated extensive efforts to polyimide technology research, mastering core technologies for producing high-performance polyimide films—including formulations, processes, and equipment—and developing a range of differentiated polyimide films. In market application development, the company embraces its positioning: "playing a supporting role by offering polyimide products unavailable from domestic competitors and addressing customer pain points."
Koyama Professional Innovation Polyimide Product Catalog
Mr.Cen Jianjun explained that polyimide is a special functional polymer with advantages such as excellent mechanical strength, high thermal stability, and superior electrical insulation properties. CEN Jinshan (china-polyimide.com) specializes in producing a wide range of high-quality functional polyimide products, which have been successfully integrated into the supply chains of global industry leaders including APPLE, Huawei, Samsung, and Tesla, and are widely used in high-tech sectors such as consumer electronics, electric new energy vehicles, flexible displays, artificial intelligence, wind and solar power, 5G communications, and aerospace.
Compared to Japan's Upilex-S by Ube
The high-modulus CHTS polyimide film represents a pioneering mass production achievement in China, effectively addressing the challenge of replacing imported alternatives. This product is available in specifications ranging from 12.5 to 75 μm in thickness and 520 mm in width, exhibiting outstanding mechanical properties and thermal stability, along with high modulus, excellent heat resistance, and superior mechanical strength.
Benchmarking DuPont's Kapton film
Black polyimide films, with thickness ranging from 5 μm to 300 μm; white polyimide films; black anti-static PI; colorless transparent PI; red PI; green PI; formable PI; thermally conductive PI; conductive PI; and high-ductility PI.
Thermoplastic PI
Hot-melt adhesive PI (Series A, Series T, Series M), metal foil-coated PI, Apple Black high-gloss pure PI, polyimide pure adhesive film, anti-corrosion reflective film, and high-temperature label substrate.
Others
Products include MPI, PI resin powder, PI/glass fiber composites, carbon fiber composites, PI with intermediate aluminum layers, low-dielectric-low-loss PI, full-PI far-infrared rigid/flexible heating film assemblies, adhesive-free PI single/double-sided aluminum foil composites, Yunyin foil, tear-resistant PI single-sided composite graphite films, ultra-thick PI sound insulation films, PI shielding absorptive insulating films, PI shielding covers, ultra-thick PI sheets, and PI adhesive pure rubber films, among others. Notably, the full-PI far-infrared rigid/flexible heating film assemblies represent a domestic first in mass production.
China's first mass-produced product: the CEN Jinshan All-PI Far-Infrared Rigid/Flexible Heating Film Assembly
Mr.Cen Jianjun noted that the development of CEN Jinshan (china-polyimide.com) has been relatively slow, but we embrace this pace because it represents healthy growth and demonstrates our commitment to a long-term strategy in the new materials sector. When asked how CEN Jinshan aims to "play a supporting role by developing PI products not yet produced by domestic competitors and addressing customer pain points," Mr.Cen emphasized: "First, we strive to be an honest company that actively provides high-quality products to customers without expanding into downstream products, thereby avoiding competition with certain clients; second, we drive innovation to differentiate ourselves—continuously launching new products while phasing out outdated ones—to maintain our focus on offering unique solutions; third, we engage closely with customers to understand their needs and address unmet demands. CEN Jinshan is dedicated to customizing and developing PI materials with specialized structures and applications tailored to specific applications."
III.Mr.Cen Jianjun is willing to serve the industry as a dedicated and selfless contributor.
Mr.Cen Jianjun (first from left) contributed his expertise and efforts as the moderator of the roundtable forum.
As a leading figure in China's polyimide industry, Mr.Cen Jianjun has made significant contributions in various areas including the research and development of polyimide (PI) materials, process optimization, quality control, industrialization and application, supply chain collaboration, and breakthroughs in "bottleneck" technologies across industry-academia-research partnerships. He has published numerous landmark industry papers globally, such as "Six Types of New PI Materials for 5G Communications," "Application of PI in Electric New Energy Vehicles," "Use of Thermoplastic Full Polyimide Coatings Without Curing Resin," "Development of PI Materials and Their Potential Applications in Humanoid Robots," and "Polyimide Films on CCS, Busbars, and FPCs in New Energy Vehicles." Additionally, he was invited to attend the "8th Shiyin (Zhoushan) Advanced Polyimide Materials Industry Conference 2025" and served as the moderator of the roundtable forum, engaging in insightful discussions with prominent industry experts to explore future trends and foster a platform for global knowledge exchange.
Mr.Cen Jianjun received the China Petroleum and Chemical Industry Federation
Secretary-General Bu Xinping of the Special Committee on New Chemical Materials, accompanied by his delegation
A gentleman is not confined to a single role; a role serves to embody the Way! This means that a gentleman should not be limited by one specific skill or position but should instead possess extensive knowledge, integrate diverse expertise, apply his talents effectively, progress from "becoming competent" to "understanding the Way," and fulfill his mission through virtue and original aspirations. This wisdom transcends time and space. Mr.Cen Jianjun, Uphold Tsinghua University's vision, has dedicated over two decades to self-directed learning and persistent innovation in China's polyimide (PI) industry. He not only broke through foreign technological barriers by developing PI products that domestic competitors could not produce—such as "high-modulus CHTS polyimide films and fully PI-based far-infrared rigid/flexible heating film assemblies, all pioneering mass production in China" —but also promoted collaborative innovation among industry, academia, research, and application, continuously unlocking cutting-edge uses for polyimide across various sectors. He noted: "Polyimide (PI) finds applications in FCCLs, TABs, TAPE high-temperature cables, battery buffer gaskets, and more. Its use in electric new energy vehicles is extensive, covering cell materials (cathode, anode, separator), cell formation (tabbing, coating), FPC and FFC wiring in battery packs, side plate insulation in packs, insulation between packs and liquid-cooled plates, busbars, aluminum bars, copper sheets, impregnated insulation (PAA), body-side pressure sensors, electronic planar transformers, PTC insulation in air conditioning heating and water cooling systems, lithium battery heating elements, antennas, and other FPC applications—totaling ten scenarios. It is also widely used in lightweight composite materials and automotive components. Particularly, the polar nature of its large π-conjugated bonds and imide bonds offers limitless potential for future battery applications!"
Mr.Cen Jianjun (center) maintains close collaboration with his alma mater, Tsinghua University, promoting collaborative innovation among industry, academia, research, and application.
More importantly, Mr.Cen Jianjun, embodying the spirit of a scientific researcher, led an elite R&D team in overcoming the core technological challenges of polyimide (PI), a critical "bottleneck" material. Through innovation in PI materials, he strengthened the industrial foundation of China and demonstrated the strength and responsibility of Chinese enterprises in international competition, inspiring more people to collaborate in advancing, developing, and applying these technologies. He sincerely advised, "We must remain focused, persevere with unwavering determination, and be willing to endure prolonged periods of solitude. Entering this industry is fortunate—it's a promising field. However, the long-term healthy development of the industry requires collective efforts to excel in product quality and professional competence, because at its core, no matter how competitive or price-driven the market becomes, success ultimately hinges on delivering superior products—only then will you secure a place for yourself."
The outstanding team led by Cen Jianjun at Ningbo Jingshan New Materials Co., Ltd.
"No matter how high the mountain, climbing upward will always lead to the summit; no matter how long the journey, persevering will surely bring success." The polyimide (PI) industry is currently experiencing a remarkable boom characterized by surging demand, domestic substitution of imported products, and capacity expansion. Amid this thriving momentum, Mr.Cen Jianjun, Founder and Chairman of Ningbo Jinshan New Materials Co., Ltd., has outlined a development roadmap for CEN Jinshan (china-polyimide.com): First, prioritize compliance as the foundation toward listing objectives. CEN Jinshan's current focus is on ensuring the stability and reliability of its new products to steadily expand market share and meet the scale and profitability requirements for IPO. The company has consistently emphasized standardized management practices, integrating all operational processes with IPO compliance standards. Second, accelerate listing preparations to drive sustainable growth. CEN Jinshan is actively seeking suitable external partners; an IPO would enhance access to international capital markets and propel leapfrog development. Third, expand production capacity and enhance efficiency through technology adoption. Future plans include acquiring land within a chemical industrial park to establish new film production lines, introduce chemical-based manufacturing processes, and develop PI resin powder and composite materials. Here, Mr.Song Shiqiang, General Manager of Kinghelm (www.kinghelm.net) and Sako Micro (www.slkoric.com), extends his best wishes to Ningbo Jinshan New Materials Co., Ltd. (china-polyimide.com) for steady growth and a successful IPO, hoping it will continue contributing to the breakthrough of China's polyimide (PI) industry and the accelerated advancement of domestic substitution. He also wishes Mr.Cen Jianjun to uphold his patriotic commitment as a Tsinghua alumnus, persist in the PI materials sector, drive continuous innovation, and lead the way forward!
Bold Vision, Brave Action, The Next Wave Rider Could Be You!—Interview with She Weixin, Founder of Jiazheng Xincheng
2026-06-30
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She Weixin, Founder of Huaxinjia and Jiazheng Xincheng
Huaxinjia symbolizes support for the rise of Chinese chips. Jiazheng Xincheng, born from Huaxinjia, insists on authentic, original products and aims to help everyone achieve a better life through this internet platform.
In this issue, Kinghelm (www.kinghelm.net) interviews She Weixin, founder of Shenzhen Huaxinjia Technology Co., Ltd. and Jiazheng Xincheng. This post-2000s entrepreneur from Chaoshan entered Huaqiangbei in 2019 and dove into the chip and sensor distribution business. With an entrepreneurial spirit of bold vision and brave action, he has done every task well and delivered every chip with excellence. Today, he has paved his own entrepreneurial path, gained inner freedom, and is committed to the cause of Chinese chip independence.
Mr. Song Shiqiang emphasized that Kinghelm, Slkor (www.slkoric.com), Huaxinjia(https://hxjkj.ic.net.cn/), and Jiazheng Xincheng are all "Chinese Chip" enterprises that seized the opportunity of domestic substitution. They are developing increasingly well and actively embracing the era of the Internet of Everything. As a first-tier authorized distributor of Slkor, Huaxinjia’s founder She Weixin is a young man full of drive, ambition, and mission. Under his leadership and pioneering efforts, the "dual-wheel drive" of the Huaxinjia and Jiazheng Xincheng brands is bound to accelerate development and create a brilliant new future.
Huaxinjia is a first-tier authorized distributor of Slkor
She Weixin was born in 2001. At 18, he ventured alone into Huaqiangbei; at 21, he started his business from scratch. Known in the industry as "Manager She," he has walked a path that many dare not take. When asked how he did it, he replied:
"Before starting my business, I worked in the Huaqiangbei electronics market for three years. I handled deliveries, procurement, and sales, mastering every part of the workflow. ‘Think it and do it, dare to pioneer’ — this is my life principle. In 2022, I wanted to achieve something and make money. With encouragement from clients who trusted me, I started my own business with only a little over 20,000 yuan in startup capital. There is no perfect plan in life. Overthinking creates only problems; taking action brings all the answers. Huaxinjia has now been operating for five years. It wasn’t that I saw hope and then persisted — it was through persistence that I saw hope."
The view from Huaxinjia’s office on the 55th floor of Seg Plaza in Huaqiangbei — truly beautiful "Shenzhen" scenery!
A love for nature has always been part of She Weixin’s pursuit. Growing up in Shenzhen amid bustling traffic and towering neon lights, he enjoys keeping native stream fish. "In my Huaxinjia office, I keep two kinds of fish. By the door is a black-tail upside-down catfish, and by the window is a ‘One-Eye Taoist.’ Both are hardy native fish I collected from wild streams. They are resilient and full of vitality. Watching them swim freely every day feels like returning to nature," he said. He also loves outdoor badminton, cycling, and travel. "Doing things well, staying healthy, and living peacefully and happily — these are my requirements for myself. Realizing financial freedom early and touring the beautiful rivers and mountains of our motherland have always been my dreams."
Huaxinjia’s native ecology fish — Denison barb
Huaxinjia + Jiazheng Xincheng: Fueling the Rise of Chinese Chips!
The tea room at Huaxinjia with its excellent window view!
Shenzhen Huaxinjia Technology Co., Ltd. (Huaxinjia) was founded in 2021. Its founder and general manager is She Weixin, and its headquarters is located in Room 5505A on the 55th floor of Seg Plaza. Adhering to the business philosophy of "Do every task well and deliver every chip with excellence," Huaxinjia focuses deeply on the semiconductor industry, insists on authentic original products, and specializes in the distribution of chips, sensors, electronic components, and other hardware. Its represented brands include TI (Texas Instruments), ST (STMicroelectronics), NXP, Honeywell, GigaDevice, ROHM, Slkor, Allegro, Skyworks, ADI, Kinghelm, and many others.
Founder She Weixin added, "Huaxinjia is a combination of my parents’ names and the character ‘Xin’ (chip). It carries my sense of responsibility and dedication to my family. I have always believed that doing something you love is far more romantic than just saying loving words." 2022 was his first year of entrepreneurship, coinciding with a significant reduction in chip imports and the inevitable push for domestic substitution. He emphasized, "Huaxinjia is fueling the rise of Chinese chips. We continue to accumulate experience and grow through it. Most of our customers come through referrals from long-term clients."
Jiazheng Xincheng, derived from Huaxinjia, was established in 2025. Its name reflects the commitment to authentic original products and the creation of a chip mall platform to benefit others. Regarding the company’s platform-based operations, She Weixin explained: "We set up two companies because market clients and end customers require separate management. Jiazheng Xincheng focuses on the domestic terminal business. ‘Better quality and better prices are what we take seriously’ (as stated in the signature of the video account ‘Chip-Weixin’). A chip transaction is only the beginning. Huaxinjia, on the other hand, is a trader with price advantages serving market clients."
Company Vision: Let everyone achieve a better life through the Huaxinjia platform. Company Values: Create value for customers. Company Goal: Become a qualified chip supplier with a complete supply system. Company Mission: Do every task well and deliver every chip with excellence.
Huaxinjia’s sales of represented Slkor products are booming!
When discussing core competitiveness, founder She Weixin stated clearly: "Huaxinjia’s core strength lies in its increasingly mature ‘One Core, Three Pillars’ system — integrity, channels, products, and brand. This continuously strengthens our main business and growth momentum. Huaxinjia has become a member of platforms such as IC Trading Network, Alibaba, and Huaqiang Electronics Network, while earning the trust of many customers and support from original manufacturers and agents."
He mentioned that from late 2023 to 2024 was a low point in his life. A series of events brought the company to the brink of bankruptcy and left him personally in debt. Thanks to timely customer orders, support from supplier channels, and his own determination to start over, he successfully turned the company around from losses to profits.
It is worth noting that the domestically produced Slkor brand products represented by Huaxinjia are selling extremely well, covering many models such as SS8050, SS8550, MMBT5551, MMBT5401, MMBT3904, SS310, 1N4148W, SM4007PL, 1N4148WS, 1N4148WL, FR107, DSK34, LL4148, AMS1117-3.3, AMS1117-5.0, M7, SS54, SS36, SS34, SS14, and more. She Weixin affirmed: "Slkor products sell very well for us." Both Huaxinjia and Jiazheng Xincheng sincerely thank the original manufacturer Slkor for its strong support, as well as General Manager Song Shiqiang for his positive energy and Sales Deputy Director Lin Yuanfang for her excellent service.
He hopes that Huaxinjia and Jiazheng Xincheng, like Kinghelm and Slkor under Mr. Song Shiqiang’s leadership, will achieve steady, far-reaching, and brilliant development on the high-speed path of "dual-wheel drive." He also hopes for long-term, successful cooperation among Huaxinjia, Jiazheng Xincheng, Kinghelm, and Slkor, working together to strengthen brand synergy and achieve win-win growth.
She Weixin of Huaxinjia (first from left) was invited to attend the 2025 Slkor Distributor Conference
A wise youth makes a wise nation; a wealthy youth makes a wealthy nation; a strong youth makes a strong nation. Huaxinjia and Jiazheng Xincheng’s founder She Weixin is young and accomplished, deeply rooted in the chip industry. Facing national "strong chip" policies, the "Guangdong Strong Chip" initiative, and the flourishing "Chinese Chip" enterprises across the country, he praised them: "These are all good things. Technology needs development, and humanity needs progress." In the face of accelerating changes in China’s chip sector, Huaxinjia embraces new challenges, solves difficulties when they arise, and remains humble when achieving success, letting everything else follow its natural course.
When asked about methods for cultivating a good mindset and positive image, She Weixin sincerely shared the following:
He believes that one’s appearance reflects the heart, so it is important to remain kind and maintain a positive and upward attitude. Live your own life, do your own things, and immerse yourself in your own world — happiness in life is the ultimate goal.
He also advises spending more time communicating with positive, high-energy people. For example, Mr. Song Shiqiang of Kinghelm and Slkor is straightforward, sincere, full of positive energy, and always willing to share and help others.
In addition, one should learn through work and practice on real tasks. Treat yourself as a salesperson and focus on doing solid, practical work. He has a workbench at home: during the day he handles important matters at the company, and in the evenings he returns home to deal with琐碎 details.
He lives by the idea of fate and connection — when you meet someone, there is affinity, and one should offer help whenever possible. He regularly makes anonymous donations to impoverished mountainous areas, proactively helps people around him who fall ill, and donates to children he encounters in mountainous regions during travels.
Finally, even in difficult times, one should uphold justice and morality rather than harm others to benefit oneself. Huaxinjia’s team is very young, with an average employee age of 24. When recruiting, character comes first.
Here, Kinghelm (www.kinghelm.net) and Slkor General Manager Mr. Song Shiqiang, who also developed in Huaqiangbei, sincerely wish their distributor Huaxinjia (https://hxjkj.ic.net.cn/) and Jiazheng Xincheng ever greater success, and together contribute to the companies’ future listings!
RF Passion, Craftsman’s Journey: Over 30 Years of Steadfast Dedication — Interview with Kinghelm Chief Engineer Mr. Qin hongxiang
2026-06-24
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Kinghelm Chief Engineer Mr. Qin hongxiang
Kinghelm Chief Engineer Mr. Qin hongxiang emphasized: "Kinghelm’s (www.kinghelm.net) flagship products are RF microwave antennas, signal connectors, and related components. The company is also involved in three major communication technologies: RF microwave, high-speed data transmission, and optical communication. Our product strategy follows the development trends of the times and national planning. For example, satellite communication and optical communication components (optical devices) are markets with enormous demand. China is simultaneously advancing three major mega-constellation satellite programs — the GW constellation with 13,000 satellites, the ‘Qianfan’ constellation with 15,000 satellites, and the ‘Honghu-3’ constellation with 10,000 satellites, with a total scale exceeding 40,000 satellites. This will unlock trillions of yuan in market demand."
Notably, in August 2025, the Guiding Opinions on Optimizing Business Access to Promote the Development of the Satellite Communication Industry was released, setting a target of over 10 million satellite communication users and large-scale direct-to-cell satellite applications by 2030. In June 2026, the Implementation Opinions on the Innovative Development of "Artificial Intelligence + Information and Communication" (2026–2028) was issued, designating satellite internet as a core breakthrough track for the next three years. It explicitly calls for deep integration of satellite communication, 5G/6G, artificial intelligence, and other next-generation information and communication technologies.
Satellite communication, as the "space version" of microwave communication, represents one of the largest application scenarios for RF microwave technology. 6G, the sixth-generation mobile communication technology, aims for an ultimate "space-air-ground integrated" form — where satellite communication solves coverage, optical communication solves capacity, and AI handles scheduling. Artificial intelligence (AI) is driving the construction of high-speed optical communication networks and bringing disruptive changes to every industry. "AI + High-Speed Mobile Connectivity" is set to become the mainstream landscape of future society.
Kinghelm started by developing and producing "Kinghelm" brand Beidou (BDS)/GPS antennas and has long focused on RF microwave technology. These strengths position the company well to seize new opportunities.
Ⅰ. Learning Comes First
Mr. Qin during an exclusive interview with the Kinghelm reporter team
In this issue, the Kinghelm reporter team interviewed Chief Engineer Mr. Qin. Born in the 1970s in Chengdu, Sichuan, he graduated from the University of Electronic Science and Technology of China (UESTC) in Chengdu.
Describing the renowned vibrant atmosphere of Chengdu and the Sichuan-Chongqing region, he said: "The cultural character of Chengdu and the broader Sichuan-Chongqing area is one of comfort, ease, and unhurriedness. People here strike an excellent balance between work and life. They devote themselves fully during the five workdays with high intensity and pressure, but after intense work, they need relaxation and rejuvenation. Chengdu’s living environment is excellent — people enjoy nightlife on weekdays and engage in outdoor activities, vacations, farm stays, card games, fishing, cycling, hiking, rural leisure trips, and parent-child activities on weekends. These are all normal ways to relieve stress."
Only by loving life can one truly love learning. Mr. Qin stressed that among all things, learning ranks first. He graduated in 1992 from the prestigious 985 university UESTC and shared: "My father was also a graduate of a 985 university. From a young age, I saw how knowledge can change destiny. My parents always taught that knowledge is the core and foundation of all things."
Indeed, without a solid knowledge base, one cannot see the true nature of things, analyze problems correctly, reach sound conclusions, or solve issues effectively. Mr. Qin deeply understands that in the face of a complex society, knowledge gives me inner conviction and confidence.
Regarding learning first, he recalled a major life decision during his school years: whether to enter high school and pursue university or attend technical secondary school and start working early. His father had a long heart-to-heart talk with him. He chose decisively to enter high school and aim for university because he wanted to accumulate sufficient knowledge and continuously improve himself to better face the future.
Work is the best form of learning. Mr. Qin has been deeply engaged in the RF microwave field for over 30 years, constantly advancing through learning, thinking, practice, and reflection. His career can be divided into three stages.
From 1992 to 1999, his experience in a state-owned enterprise laid a solid technical foundation in microwave and RF. "My university major was radio technology. After graduation, I was assigned to Chengdu No. 630 Factory, where I worked on the R&D of receiver systems and TV transmitter systems."
From 2000 to 2006, he specialized in microwave equipment for mobile communications. "In 1999, during the wave of state-owned enterprise layoffs, I moved to Shenzhen and joined Germany’s Kathrein Telecom, working on microwave equipment for mobile communications and leading the engineering technical team. Later, I went to Suzhou and joined Andrew Telecom, continuing to deepen my expertise in microwave equipment for mobile communications."
From 2007 to the present, he returned to the Pearl River Delta to contribute his technology and experience. "Years of cutting-edge technical research gave me sharp insight. I recognized early on the extraordinary vitality and competitiveness of the Pearl River Delta. It is a hotbed of entrepreneurship and innovation. So I made a life decision to return. I successively joined listed companies such as Foxconn, Luxshare, and Comba, gaining practical experience in managing R&D systems, building RF antenna technology platforms, and establishing antenna business units. In August 2025, seeing the strong momentum of Kinghelm and SLKOR, along with the vision and ambition of founder Mr. Song Shiqiang, I chose to join Kinghelm Electronics as Chief Engineer and embarked on a new journey of work and learning."
Ⅱ. At Kinghelm
Chief Engineer Mr. Qin deeply engaged in his work
Mr. Qin outlined his four main areas of focus.
The first is providing strong technical support to the sales team by promptly answering technical questions from salespeople and responding to customers’ technical requirements.
The second is future product planning, where he is currently leading the implementation of the Kinghelm Future Product Roadmap.
The third is professional technical training for headquarters staff, which aligns with the product planning.
The fourth is supply chain management, ensuring stable quality, efficient delivery, and comprehensive technical service for Kinghelm’s global network of tens of thousands of customers.
1.Training First
Kinghelm Chief Engineer Mr. Qin (first from left) training brand agent New Oriental Electronics!
Chief Engineer Mr. Qin (first from left) delivering knowledge training to members of the Shared Procurement Alliance
Kinghelm and SLKOR are committed to talent training as a productivity driver. Chief Engineer Mr. Qin conducts weekly training sessions for headquarters staff, covering topics such as RF Coaxial Cable Knowledge, Fundamentals and Applications of Communication Antennas, Introduction to RF Connectors, Kinghelm Website Product Categories and Explanations, Comprehensive Analysis of Connectors, GNSS Navigation Antenna Principles and Applications, Fundamentals of Optical Fiber and Cables, and more. These sessions continuously empower the team, deepen understanding of product core features and technologies, and align talent development with the company’s high-speed, steady growth.
In addition, he has provided technical training on "Kinghelm" brand RF and connector products to agents such as Hong Kong’s New Oriental Electronics. He also delivered a special Comprehensive Analysis of Connectors training at the Shared Procurement Alliance Enterprise Members 2026 salon, empowering member companies professionally. These trainings promote knowledge co-creation and innovation, supporting high-quality skill development and new-quality productivity.
2.Products First
Kinghelm Hot-Selling TOP20 Products — Free Samples Available!
Chief Engineer Mr. Qin emphasized that the industry sectors Kinghelm operates in, involving RF microwave, high-speed data communication, optical communication, and more, are full of opportunities. Taking RF microwave as an example, application scenarios for Kinghelm products are expanding rapidly, covering consumer electronics, household appliances such as electric toothbrushes and washing machines, industrial and specialized fields including industrial robots, agriculture, smart equipment, transportation, logistics, and more. Notably, these can be used in conjunction with SLKOR products.
Kinghelm Official Product Website: www.kinghelm.com.cn
Kinghelm products are hot sellers on Lichuang Mall!
Regarding the Kinghelm Future Product Roadmap, Chief Engineer Mr. Qin shared key signals. The plan began implementation in early 2026, and all work is progressing in an orderly manner. In 2026, Kinghelm will establish an initial product layout, with gradually enriched navigation antenna categories and the introduction of optical communication components. Kinghelm will formally enter the optical communication field. Although the technical barrier is high and brand building takes time, the company will first launch mainstream optical communication accessories and gradually rise from a latecomer to a leading player, helping the sales team open the market.
On the implementation of this plan, he further stressed: "Looking back over the past thirty years, technological disruption has brought unprecedented changes. We must not rest on past achievements, become complacent, or allow our thinking to become rigid and closed. We must continuously drive technological innovation and product iteration."
Ⅲ. Striving Upward, Embracing the Sun
Chief Engineer Mr. Qin’s bright and airy office
A good environment nurtures and transforms people, giving them strength and motivation. Chief Engineer Mr. Qin is proficient in English and Japanese. He said: "English and Japanese were my first and second hobbies in university. Working at the German company Kathrein gave me a natural English-speaking environment, while I learned Japanese purely out of interest. In my view, there are two keys to mastering a language: first, the right environment and atmosphere; second, passion as the driving force."
He also loves experiencing nature and drawing energy from the heavens and earth. "I work out year-round and am passionate about outdoor cycling. I have a full set of professional mountain bike equipment. I often ride alone dozens of kilometers in forest parks, or cycle from Shenzhen to Zhuhai or Guangzhou and back — over 200 kilometers in a single day. I enjoy the process of cycling and love clearing my mind in nature."
Lush plants in Chief Engineer Mr. Qin’s office nourish the spirit
General Manager Mr. Song Shiqiang emphasized that since joining Kinghelm, Chief Engineer Mr. Qin has taken on responsibility and delivered results in technical support, headquarters staff training, future product planning, and supply chain management. He has helped elevate the team’s technical capabilities, advanced the company’s knowledge engineering, increased the knowledge density of both Kinghelm and SLKOR, and even promoted knowledge co-creation and sharing across the industry.
When asked why he firmly chose to join Kinghelm, Mr. Qin replied candidly: "First, General Manager Song Shiqiang’s sincerity. During the interview, he shared the company’s plans, management methods, and philosophy, which aligned closely with my own thinking. He views the relationship between the company and employees not as a simple employment relationship but as one of mutual benefit, win-win cooperation, and joint pursuit of a better future. Second, employees feel respected and gain a sense of achievement. Mr. Song affirms that every employee who contributes sweat has the opportunity to share in the company’s future success. Third, the company’s care for employees. Kinghelm practices genuine humanistic care. When employees face difficulties, Mr. Song provides timely help and support — real assistance when it’s needed most."
Kinghelm and SLKOR headquarters all-hands meeting, presided over by General Manager Song Shiqiang (first from right)
Mr. Qin generously shared his over 30 years of work experience. In technology, one must be down-to-earth because technical accumulation is built step by step with no shortcuts. Product technical R&D must be done personally to gain first-hand experience. One must maintain an open mind and be good at accepting others’ opinions, as the biggest taboo in technology is rigid thinking and rejecting different views. Sharing and researching technology is a very joyful thing. The most important thing is to stay true to your heart, do the present well, and keep an eye on the world by following the latest technologies and societal trends to keep pace with the times. Maintain a positive mindset, do not impose your own knowledge and abilities on others, acknowledge your shortcomings, and have the courage to address them and strive to catch up and surpass.
At the end of the interview, Chief Engineer Mr. Qin sincerely hoped that under General Manager Song Shiqiang’s leadership, the Kinghelm and SLKOR teams will unite, work together to improve, and drive development. He looks forward to both companies achieving brilliant success with a promising future, and for all employees to create extraordinary lives!
Kinghelm and SLKOR
Kinghelm and SLKOR General Manager Mr. Song Shiqiang
Mr. Song Shiqiang (Huaqiangbei Song Shiqiang) is the founder and General Manager of Kinghelm Electronics (www.kinghelm.net) and SLKOR Semiconductor (www.slkoric.com). He is also a member of the China Association for Science and Technology’s Electronic Information Expert Database, a lecturer for the China Electronics Society expert group, a Huaqiangbei business research expert, and a popular science columnist. He is the first cultural scholar to deeply study the "Huaqiangbei Spirit" and summarize the "Huaqiangbei Culture," known as the "Huaqiangbei Observer" and "Huaqiangbei Stall Economist."
Both Kinghelm Electronics and SLKOR Semiconductor, invested in and managed by Mr. Song Shiqiang, are national high-tech enterprises. The "Kinghelm" and "SLKOR" brands have international influence and reputation and have become synonymous with "domestic substitution."
SLKOR Company Introduction
SLKOR "Slkor" brand product lineup
Mr. Song Shiqiang noted that since their founding, Kinghelm and SLKOR have benchmarked themselves against world-class enterprises in strategic decision-making, resource allocation, internal management, brand value, innovation capability, and internationalization. Kinghelm’s technical team comes from Tsinghua University and the University of Electronic Science and Technology of China, bringing rich technical backgrounds and experience. The company has focused on microwave RF technology for many years, collaborated with universities to establish research institutions, and continuously promoted technological innovation and product upgrades. Kinghelm always balances technology, cost, management, efficiency, and sustainable development, striving to deliver high-performance, highly reliable products and services.
SLKOR Semiconductor has consistently researched new materials and processes, launching new products to drive continuous development. The two companies are advancing steadily and rapidly on a "dual-wheel drive" path of internationalization. The "Kinghelm" and "SLKOR" brands are steadily growing into globally recognized names.
SLKOR SL-W-TRS-5.5D1 Infrared Temperature Measurement One-Stop Solution
Recently, SLKOR proudly launched the SL-W-TRS-5.5D1 temperature sensor application solution. The SL-W-TRS-5.5D1 features high infrared response rate, high repeatability, and high reliability. It uses a TO-39 metal package containing a MEMS thermopile sensor chip and a professional signal conditioning ASIC chip. The ASIC integrates a 24-bit Sigma-Delta high-precision ADC, low-noise instrumentation amplifier PGA, and interface circuitry, along with a built-in high-precision thermistor for ambient temperature compensation.
To help hardware engineers better utilize SLKOR products, Engineer Xiong from SLKOR recommended a solution for milk shakers (baby formula mixers). Precise temperature control of milk is crucial for protecting infant health. SLKOR’s infrared temperature sensor brings new intelligent solutions through non-contact measurement, high-precision temperature sensing, real-time feedback, and smart temperature control with energy savings. This technology improves the convenience and safety of milk shakers while reducing energy consumption through energy-efficient design, offering modern families a smarter and more efficient parenting experience.
A particularly thoughtful feature is the non-contact measurement technology, which eliminates cross-contamination risks and cleaning difficulties associated with traditional contact sensors. Parents no longer need to worry about sensor cleaning or measurement errors due to poor contact. This "contactless sensing" approach provides more efficient temperature measurement and purer protection for babies’ health.
Next, SLKOR will launch integrated CMOS chips using NFC technology for power and signal transmission, widely applicable to electric toothbrushes, adult products, medical aesthetics devices, and more. Stay tuned!
Soaring across Thousands of Miles, Guiyang Business Pioneers — Kinghelm Interviews Liao Huijuan, Tang Junhua, and Liao Liqing from Huanuoxing Technology
2026-06-23
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Huanuoxing "Brilliant Twin Stars" Sales Champion Tang Junhua (left) and General Manager Liao Huijuan (right)
Where there is strong will, capability follows. Willpower is like the flame burning in the heart of a lone brave warrior — a guiding light that allows one to press forward in the dimness, the unyielding strength of life, and the image of bravely pursuing dreams without ever giving up.
In this issue, Kinghelm (www.kinghelm.net) visits Shenzhen Huanuoxing Technology Co., Ltd. (www.hnxtech.com) and Shine Ever (Hong Kong) Co., Ltd.
Huanuoxing founder and General Manager Ms. Liao Huijuan has dreams in her heart and love in her actions. She emphasizes: "Huanuoxing aims to build a platform that creates value for employees and empowers team growth, and to promote Chinese chips to go global and reach the world!"
From vision to action, Huanuoxing’s sales champion Ms. Tang Junhua further stresses: "The power of a team is greater than that of an individual. ‘One group of people, one heart, working together’ is our company’s internal slogan. We continue to empower everyone. Both Mr. and Ms. Liao (Huanuoxing founder Liao Huijuan and Shine Ever (Hong Kong) Co., Ltd. founder Liao Liqing) are extremely charismatic leaders. They are the compass and helmsmen of our team. Working with them makes us feel grounded and directed."
Huanuoxing Founder and General Manager Ms. Liao Huijuan
Ms. Liao Huijuan, whose English name is Seena (given by a South African client, meaning "lily"), is known in the industry as "Liao Liao." She is gentle yet powerful, poised yet decisive, simple yet passionate.
As the sales leader of Huanuoxing, more than a decade of heavy pressure has not caused her anxiety or internal depletion. Instead, her gentle, beautiful, and unhurried strength has kept the hustle and bustle of Huaqiang North outside, creating a serene and peaceful space that surpasses all worldly splendor.
"Stillness breeds tranquility, tranquility breeds wisdom, and wisdom leads to grace." With this grace, she has led Huanuoxing to take root deeply in the chip industry, cultivating meticulously and continuing to exert strength. Her ability to empower the brand and plan for the future is admirable. Even more precious is her simplicity, enthusiasm, and sincerity, which naturally inspire trust.
Ms. Liao Huijuan speaking with pride about her hometown Guiyang
Unforgettable hometown affection. When Ms. Liao Huijuan speaks about her hometown — Leiping Town, Guiyang County, Chenzhou City, Hunan Province — her eyes are full of joy and pride. She aptly quoted a beautiful piece by Mr. Wang Chengjia, Education Director of the Guiyang Party School, titled "Arriving in Guiyang on ‘Horseback’ — Appreciating the Ancient County’s Beautiful Scenery and Savoring the Long Human Warmth":
"In Guiyang, the best way to travel is to ‘do nothing.’ Let the mountain breeze blow through your hair, let the sound of the river cleanse your ears, and let the sunlight slowly crawl across your skin. The beauty here is not ostentatious, yet it is enough to make you stop in your tracks."
Speaking of her dream of venturing south to start a business, Ms. Liao Huijuan said: "I have always had an entrepreneurial heart. At that time, I was already doing business in my county town back home, but the narrow social circles and small cliques were not suitable for entrepreneurship. I had always wanted to go out and find opportunities. Just then, my uncle, who was starting a business in Huaqiang North, needed help, so I came to Shenzhen in 2007. After working in my uncle’s company for two years, I officially started my own business in 2009, determined to take root in Shenzhen."
Domestic Deep Cultivation + International Expansion: Shenzhen Huanuoxing Technology Co., Ltd. and Shine Ever (Hong Kong) Co., Ltd. Develop in Resonance!
Dual-Brand Resonance: Huanuoxing + Shine Ever (Hong Kong)
Shenzhen Huanuoxing Technology Co., Ltd. (www.hnxtech.com) was founded by Ms. Liao Huijuan in Huaqiang North in 2007. It is a global electronic components distributor and supplier of urgent semiconductor devices.
Ms. Liao Huijuan explained the profound meaning behind the brand "Huanuoxing": "Hua" represents China and the Chinese people; "Nuo" represents commitment — our promise to specialize in original, genuine products; "Xing" (star) represents energy — one person’s energy is limited, but the combined and mutually empowering energy of a group is like gathering faint lights into a sea of stars.
Huanuoxing is committed to building a trustworthy and win-win trading platform for electronic components, ensuring all transactions are original and genuine (Original). Starlight does not fail those who travel far; a single spark can start a prairie fire. We will eventually achieve great success.
Company Vision: To help realize the Chinese Dream with Chinese chips. Core Values: Cooperation, dedication, pragmatism, innovation. Goal: To become a leader in the electronic components industry. Mission: To increase benefits for customers, provide growth opportunities for employees, and create value for society.
Huanuoxing Official Website: www.hnxtech.com
Huanuoxing is highly recognized in the industry for specializing in original, genuine products.
As a council member of the Shenzhen Chip Industry Association, Shenzhen Huanuoxing Technology Co., Ltd. has always adhered to the development philosophy and purpose of "Quality First, Reasonable Prices, Fast Delivery, Service Supreme, and Customer Cohesion." The company provides spot supply services for various electronic components to global customers, including original manufacturers, contract manufacturers, electronics factories, IPOs, and domestic and overseas electronic parts traders, with a particular focus on hard-to-find, obsolete, discontinued, urgent, and out-of-stock integrated circuits.
Regarding taking Chinese chip brands global, Ms. Liao Huijuan shared: "We operate under a dual-brand model. Huanuoxing was founded by me, while Shine Ever (Hong Kong) Co., Ltd. was founded by my husband, Mr. Liao Liqing. Our development model is similar to how Mr. Song Shiqiang built the dual-wheel drive of Kinghelm (www.kinghelm.net) and Slkor (www.slkoric.com). Our characteristic is that Huanuoxing focuses deeply on the domestic market, while Shine Ever (Hong Kong) expands internationally. The two complement each other’s strengths and share resources, working together to expand into the global market."
Huanuoxing’s Liao Huijuan and Liao Liqing visit Kinghelm and Slkor; Mr. Song Shiqiang (first right) warmly receives them.
Shine Ever (Hong Kong) Co., Ltd. Founder Mr. Liao Liqing at work.
Mr. Liao Liqing, founder and General Manager of Shine Ever (Hong Kong) Co., Ltd., said that the brand "Shine Ever" carries profound meaning and rich connotations, embodying the original aspiration of the couple’s joint entrepreneurship and their family’s best wishes.
"Xiang" comes from their child’s name and evokes soaring across ten thousand miles. "Xiang bi ze lin" (from Mi Heng’s Parrot Fu) means one must choose an excellent forest when soaring. "Heng" means "smooth sailing in all endeavors," representing smooth progress, victory, and success — moving from victory to victory, from success to greater success, from small wins to big wins, and from small achievements to great achievements.
"Integrity, Virtue, Service, and Innovation" are the keys to Shine Ever (Hong Kong) Co., Ltd.’s high-speed and steady development. The company mainly deals in imported brand electronic components, guaranteeing original and genuine products from the manufacturers. As a result, it enjoys a very high brand reputation in European and American markets.
After more than ten years of trials and hardships, the "Huanuoxing + Shine Ever (Hong Kong)" dual-brand globalization path has been firmly established. We sincerely thank friends from all sectors of society and our valued customers for their support and trust in Shine Ever (Hong Kong) Co., Ltd. and Huanuoxing. We also thank our employees for treating the company as home and for their persistent hard work. We remain committed to taking social responsibility, creating value for customers, and providing a platform for employees.
Ms. Liao Huijuan honored as the Third-Term Vice President of the Shenzhen Hunan Guiyang Chamber of Commerce.
In terms of fulfilling social responsibility, Ms. Liao Huijuan was appointed as the Third-Term Vice President of the Chunshuiyuan·Shenzhen Hunan Guiyang Chamber of Commerce (term 2023–2026, three years). She has repeatedly led member companies in enterprise visits, going down to the frontline to understand the real needs of enterprises, contributing to high-quality resource sharing, precise matching of cooperation needs, and collaborative industry development.
She happily shared: "In the first year the Guiyang Chamber of Commerce was established (2016), Huanuoxing (www.hnxtech.com) joined. The Chamber is a gathering place for our fellow townspeople and a platform for us to exchange experiences and connect resources. I am very happy in the Chamber — I have made many friends and met many powerful entrepreneurs. I hope that through everyone’s efforts, the Chamber’s cohesion and centripetal force will become even stronger, and more fellow travelers will join in the future."
In addition, through years of entrepreneurship, Ms. Liao Huijuan has driven employment and given back to her hometown. She has repeatedly visited children in poor mountainous areas, donated money and supplies, served as a volunteer to select assistance targets, and given back to society. Their great love and dedication have earned warm praise from peer companies and employees alike.
Ms. Liao Huijuan and Mr. Liao Liqing’s loving education assistance benefits generations.
Huanuoxing Sales Champion Ms. Tang Junhua during the exclusive interview.
As a fellow hometown person and valuable business partner, Ms. Tang Junhua, Huanuoxing’s (www.hnxtech.com) sales champion, has worked diligently and dedicated herself for 12 years. Deeply moved, she said:
"General Manager Liao Huijuan’s personal charm unites the entire team. She treats people sincerely and provides excellent humanistic care. For example, she personally gives employees red envelopes for the New Year, proactively learns about their work and life difficulties and lends a helping hand when needed. She also thoughtfully prepares heartfelt gifts for employees during festivals and surprises female employees returning from maternity leave with large bouquets of flowers, making the occasion feel very ceremonial.
She leads by example in learning and self-improvement. She regularly promotes the Chinese chip brand through video accounts such as ‘Huanuoxing’ and ‘Huanuoxing Technology Liao Liao.’ In her spare time, she attends classes on outstanding leadership and elite training, improves her education through self-study, and enriches her conversation and temperament through long-term reading.
She handles matters with composure, outstanding capability, and empathy. She often takes our sales staff to visit clients and personally teaches them client acquisition experience — such as understanding the client company’s industry, product processing, development potential, etc., to assess the client’s operating status, core needs, and potential needs."
General Manager Liao Huijuan treats the entire company to milk tea on this year’s Children’s Day (June 1st).
General Manager Liao Huijuan (third from left) awards cash bonuses to outstanding employees for May.
Huanuoxing and Shine Ever (Hong Kong) Co., Ltd. uphold the philosophy of "Work Hard, Live Happily" and the corporate spirit of "Teamwork, Collaboration, Responsibility," striving to create an efficient, orderly, and fair competitive business platform.
Ms. Tang Junhua added: "Our company has a great corporate culture. We have morning meetings (rotated by employees), reading clubs (to help employees grow quickly), neck exercises (every workday at 3 PM), and quarterly employee birthday parties (celebrated by the whole company). We also have monthly outstanding employee awards, quarterly summary and commendation meetings (with awards for quarterly achievers and new client development), and white work uniforms embroidered with the ‘Huanuoxing’ logo. Everyone gets two sets — simple, fresh, and versatile. People voluntarily wear them on Mondays and Wednesdays."
Ms. Liao Huijuan (right) and Ms. Tang Junhua (left) of Huanuoxing.
Ms. Tang Junhua rose from grassroots sales to sales champion. She has rich experience in developing major clients and has achieved annual sales exceeding 5 million RMB from a single client.
When asked about her secrets to becoming the top sales performer, Ms. Tang Junhua summarized: "It mainly relies on self-exploration and platform empowerment.
Self-exploration means doing the current task well, persisting without giving up, and being down-to-earth for steady, long-term progress — for example, understanding clients’ concerns and pain points, identifying real needs, following up on potential orders, and developing potential customers; segmenting clients to improve retention rates. Not only achieving results oneself, but also leading the team to sustained results through systematic methods (such as weekly review mechanisms).
Regarding platform empowerment, Huanuoxing’s path to excellence began with the team, because ‘there are no perfect individuals, only perfect teams.’ Success comes from execution and persistence. The key is ‘winning the world with integrity.’ This stems from our soul figures, Mr. Liao Liqing and Ms. Liao Huijuan, who both have great vision — they think upward and take root downward. They often say, ‘Be kind in life and honest in business. Doing business requires professional ethics and morality.’ It is particularly honorable that Ms. Liao Huijuan’s integrity stories are widely praised throughout the industry."
Team: No Perfect Individual, Only Perfect Team — From Huanuoxing
Integrity Story 1: A client left $50,000 USD in cash in the safe of his hotel. Due to a rushed itinerary, he didn’t have time to retrieve it and entrusted Ms. Liao Huijuan to withdraw and safekeep it for him, saying he would pick it up when he had time. At that time, the client only had cooperation intentions and had not yet formally worked with Huanuoxing, yet he fully trusted Ms. Liao Huijuan.
Integrity Story 2: A few years ago, a client overpaid by several hundred thousand RMB. Because a long time had passed since their last cooperation and the client had not left contact information, we wanted to return the money but had no way to do so. After Ms. Liao Huijuan learned about it, she never gave up. Through multiple efforts and indirect channels, she finally contacted the client’s cashier and successfully refunded the money. The client’s cashier was deeply moved and said they had even prepared to cover the loss themselves. To express gratitude, they specially chose May 20th (Chinese Valentine’s Day) to send Ms. Liao Huijuan a mysterious gift.
The Wish Tree of Huanuoxing and Shine Ever (Hong Kong) — Strong Will Can Overcome All Difficulties!
Strong will can overcome all difficulties. Outstanding teams share a sense of "resonance."
At the end of the interview, when discussing "entrepreneurial/work insights," Ms. Liao Huijuan and Ms. Tang Junhua gave surprisingly similar answers. Both emphasized "long-term persistence" and "empowering employees," with a very high degree of alignment. This comes from their 12 years of sincere cooperation and tacit trust.
Their shared voice is: "Huanuoxing and Shine Ever (Hong Kong) Co., Ltd. have come all the way to where we are today. We have met many benefactors, which has created our broad and highly loyal customer base. We have also encountered many difficulties, but fortunately, all difficulties can be overcome. Therefore, our entrepreneurial journey has been relatively smooth and fortunate. The long-held beliefs of the founders have played an important role.
One person can go fast, but a group of people can go farther. ‘One group of people, one heart, working together.’ The company builds a value-empowerment platform, so employees firmly believe that as long as they work hard enough, they will be rewarded.
The most precious gains for employees at Huanuoxing are not only personal growth and a sense of collective belonging and honor, but also deep friendships with colleagues, doubled happiness, and the sense of achievement from challenging high salaries and realizing their value. Therefore, everyone shares one heart and one dream, moving forward together into the future!"
Kinghelm and Slkor General Manager Mr. Song Shiqiang Wishes Huanuoxing and Shine Ever (Hong Kong) Co., Ltd. to soar ten thousand miles ahead!
Showcasing the Spirit of Youth, Winning with the Team — Kinghelm Exclusive Interview with Top Sales Champion Deng Haifeng
2026-06-12
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General Manager Song Shiqiang (in green) presents the championship trophy to Kinghelm Sales Department One
"Kinghelm — Connecting the World." Deng Haifeng, Manager of Kinghelm's (www.kinghelm.net) Sales Department One, has won the May Sales Championship. Kinghelm and Slkor (www.slkoric.com) General Manager Mr. Song Shiqiang personally presented the award. Deng Haifeng joined Kinghelm in 2018 and is affectionately called "Little Brother Hei" by colleagues who joined after him. As a veteran business backbone of the company, he has always remained humble, conscientious, and dedicated. Not only has he set a performance benchmark that energizes the entire team, but he has also served as a role model embodying the spirit of youth. He has witnessed Kinghelm's rapid growth firsthand and has exemplified what it means to be a leading veteran employee. Mr. Song Shiqiang emphasized that work exists to support a better life. Kinghelm and Slkor champion excellence and nurture talent, committed to building the most culturally rich and innovative high-tech company. The company values both long-serving employees who have contributed steadfastly, and welcomes new talent with ability, drive, passion, and dedication. The company's platform exists to help every colleague succeed, thereby providing an accelerating "engine" for the company's high-quality, sustainable development.
General Manager Mr. Song Shiqiang presents the award to Sales Champion Deng Haifeng
Deng Haifeng is like water — benefiting all things without contention — and like the earth — silent yet resilient — approaching everything with a calm and steady heart. When asked about his "feelings on winning the May championship," he summed it up concisely: "It's all the power of the team. I just happened to be on this platform." Putting the team above the individual, and recognizing that the platform empowers more than personal ability alone — these are his admirable qualities, proven through action. He said, "Without the capital to be reckless, the only way to win is through steady and measured effort." His commute is long, but he never complains, believing that living well naturally brings its own rewards. Rational by nature, he acts only after careful deliberation, tends to be quiet, and expresses himself more through silent action and steadfast responsibility.
Kinghelm Sales Department One Director Zeng Qingrong (left) and Manager Deng Haifeng
Going with the flow and adapting to circumstances, he says: "Put in the effort where you can; let go of the outcome where you cannot. Work is for a better life, and the pressures of life drive greater effort at work. Do what you can and what you should, give your best within your own capabilities, and let go of what cannot be changed." As the longest-serving business backbone at Kinghelm, he quietly helps many colleagues as a matter of course. He says, "I only do small things within my means. I don't think of them as good deeds, so I don't see them as favors, and I expect nothing in return." This is "benevolence without display" — no outward show of giving or repaying others, yet always giving, always making help available to those around him.
May Sales Champion Deng Haifeng interviewed by the Kinghelm press team
The most tangible expression of this "benevolence without display" is his role as a mentor to Chen Tianzhong, a new Kinghelm salesperson. Through dedicated one-on-one guidance, he has put the company's "mentor-apprentice" program into practice and contributed to talent development. Deng Haifeng explains that Kinghelm's "Kinghelm" brand products fall into two main categories: RF antennas and connectors, with over 5,000 SKUs currently available. Years of immersion have given him a deep familiarity with the full product range. Given that new team members have limited product exposure and may struggle to close deals due to a lack of confidence and technique, Deng Haifeng says, "Everything depends on your own initiative, because only what you learn and internalize yourself truly becomes yours. The purpose of teaching is application, so I don't give answers directly — I point them toward the direction and method for finding answers. The answer itself has no value; the process of finding it does." This approach creates mutual growth: on one hand, Deng Haifeng, as the primary driver of team performance, stays focused on the business and committed to a market-first, customer-centric approach, giving him more energy to understand and serve customers. On the other hand, Chen Tianzhong's process of seeking answers requires him to proactively reach out, deepening his communication with other departments, helping him find the right people to solve problems efficiently, and pushing him toward independent thinking, self-directed practice, and self-management.
Deng Haifeng's apprentice: Kinghelm Sales Department One associate Chen Tianzhong
Give a man a fish, and you feed him for a day; teach a man to fish, and you feed him for a lifetime. New sales associate Chen Tianzhong has grown and progressed rapidly at Kinghelm. For example, he compiled his learnings into a Kinghelm Mind Map and presented it to his mentor Deng Haifeng and other colleagues. Due to the remarkable effectiveness of his learning, this has since evolved into a product presentation competition system for new sales staff at both Kinghelm and Slkor. Staff learn through competition and deepen understanding through presentation, using knowledge competitiveness to continuously advance the company's knowledge-management platform.
Chen Tianzhong's learning outcome — the Kinghelm Mind Map
General Manager Mr. Song Shiqiang believes that it is precisely the people-centered philosophy of "good work enables a good life," combined with the management systems and organizational behavioral frameworks in place — encompassing knowledge engineering, organizational structure, quality management, workflows, and incentive mechanisms — and the high-efficiency commercial loop from product R&D to cash collection, that achieves maximum operational efficiency and rewarding returns for all. This is the underlying logic and secret to the success of Kinghelm and Slkor.
Kinghelm Sales Champion Deng Haifeng — Keep Going! Keep Going!!
Life is a journey of hardship and growth. The road to becoming a sales champion is paved with trials and setbacks — and that is what makes it a beautiful process. Preparation is the key to success. Deng Haifeng already holds a clear vision of the future, saying: "I won't fight over the smallest margins or waste energy on pointless disputes. I will keep working hard, do my job well, and spend more time and energy facing customers — especially deepening and fully developing relationships with existing clients, enriching and refining our service. The rest is simply to wait patiently for the flowers to bloom, and to keep striving forward."
In the Name of the Team, Bound for the Championship — An Interview with Zeng Qingrong, Director of Kinghelm Sales Division One
2026-06-11
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Song Shiqiang (in green) presents the championship trophy to Kinghelm Sales Division One
The Dragon and Tiger Squad rides the wind and waves! In May 2026, Kinghelm (www.kinghelm.net) Sales Division One claimed the top spot in a fierce competition among six sales teams, simultaneously winning the "Dragon and Tiger Squad" Best Team and Top Individual Sales honors for both Kinghelm and Slkor Micro. On the occasion of this "team + individual" double triumph, Zeng Qingrong, Director of Sales Division One, sat down once again for an exclusive interview with Kinghelm's press team. General Manager Mr. Song Shiqiang noted that Zeng Qingrong is a core talent who combines strong business capabilities with well-rounded personal qualities. Since being promoted to Sales Director, he has demonstrated outstanding team-building and management skills, continuously strengthening the fighting spirit and cohesion of a results-driven, wolf-pack team. This victory by Zeng Qingrong's team is inseparable from his personal leadership, as well as the unity of every team member. Mr. Song expressed his hope that everyone at Kinghelm and Slkor Micro (www.slkoric.com) would learn from Zeng Qingrong's team and contribute to the company's rapid, steady development and its journey toward a public listing.
Mr. Song Shiqiang (left) and Kinghelm Sales Division One Director Zeng Qingrong (right)
Zeng Qingrong, Director of Kinghelm Sales Division One, started from the ground level in sales, letting results speak and performance define success. When asked, "What does it take to grow from a newcomer into a true sales professional?" Zeng Qingrong answered with clarity, speaking to skills, mindset, awareness, and thinking:
"First, in terms of skills, understanding the company, the industry, and product knowledge are the fundamentals of sales. Mastering communication techniques to engage customers precisely and effectively is what elevates those fundamentals. Second, you need a resilient, pressure-resistant mindset and a calm, even temperament. Kinghelm's order service cycles are relatively long and cover a very wide customer base. Customers typically request samples before placing orders, so with all these compounding factors, mental fortitude is essential — along with a strong commitment to customer service. Third, you need clear self-awareness: understand the value of your role, the strength of the company's platform, the competitive advantages of the Kinghelm 'Kinghelm' brand, and the industry's development prospects. Fourth, elevate your thinking — abandon passive waiting and take initiative. Practice perspective-taking: consider what procurement professionals among your customers care about most, such as price, lead time, quality, and supply assurance. Engineering inquiries tend to place even greater emphasis on product functionality, performance, and environmental compliance."
Kinghelm's Zeng Qingrong: He built a champion team and a top individual sales performer
On stepping into a management role, Zeng Qingrong spoke candidly: "I'm naturally optimistic and advocate a '45-degree philosophy of life.' The 45-degree life means neither servile nor arrogant — advancing steadily, not becoming complacent in success, not bowing to difficulty, always meeting circumstances with a composed and progressive attitude. This has been tremendously helpful in managing my department and communicating up and down the organization. Since becoming Sales Director, I've faced greater pressure but also gained immensely. I need to lead by example in driving my own personal performance while helping team members achieve their results. I also manage operations across multiple e-commerce platforms — SZLCSC, ICkey, ICHUNT, Allchips, ElecFans, and Sekorm — adjusting marketing strategies in real time based on platform performance. And I must fully implement the company's directives to ensure all work is carried out comprehensively. This process has accelerated my own growth and deepened my understanding that a certain degree of tension, anxiety, and a sense of competitive urgency is the very soil in which champions are cultivated. As the ancients said: one thrives in adversity and perishes in comfort."
When asked about the "secret to winning the championship in May," Zeng Qingrong shared: "This is entirely the result of the team's effort — believe in yourself, believe in your team! We translate performance targets into scientifically broken-down tasks, firmly assigning accountability to each individual. For example, at the start of each month we create a sense of urgency by having team members report their projected payment collections. We then consolidate the figures, benchmark against targets, identify gaps, and distribute the shortfall back to the team. Throughout the process, we listen to everyone's input, and when needed, we drive cross-functional collaboration between the sales department and support departments to resolve issues. Every day before leaving, we report our results — the goal is to stay vigilant, never become complacent, and keep our eyes firmly on the target. Facing the market, the team, and our customers: when I chair a meeting, I follow a closed-loop of 'review – reflect – plan' to drive continuous improvement in work quality and efficiency. I also encourage everyone to share cases regularly, build confidence in acquiring new clients, and tend to the team's emotional wellbeing — solving problems in a way that is both humane and efficient. We also proactively seize opportunities by frequently visiting customers to learn from them — understanding each other, understanding the market, processes, and production situations. This is far more effective and direct than remote communication."
Kinghelm Sales Division One Director Zeng Qingrong, diligently at work
"Never flaunt talent to demean others; never wield favor as authority" — this is the personal motto of Kinghelm Sales Division One Director Zeng Qingrong. When asked about how he has cultivated his inner strength, Zeng Qingrong shared: "Company rules say work starts at 8:40 AM. I usually arrive at the office by 7:30, and no later than 8:00. In that time before work begins, I listen to audiobooks — what people call 'training your ear.' I've kept up this habit for five to six years now, and over time I've felt genuine improvement in my eloquence, thinking, breadth of knowledge, and perspective. My mindset stays calm, and my inner world loses its rough edges."
It is precisely this inner softness and capacity for acceptance that has led General Manager Mr. Song Shiqiang to frequently praise Zeng Qingrong as someone with "high emotional intelligence, great interpersonal relationships, a talent for leading teams, and a real ability to win customer affection." On this point, Zeng Qingrong elaborated: "Sales requires an understanding of human nature — every person needs to be seen. With customers: read their needs and concerns, practice empathy, and resolve problems with professionalism and sincerity. With leadership: think upward — consider things from the boss's perspective and act accordingly, constantly examining your own work. With subordinates: see their pressures, aspirations, and potential. Offer understanding, encouragement, and guidance, balancing institutional structure with a human touch, so that everyone is willing to work and works wholeheartedly. With colleagues: embrace a spirit of inclusiveness and collaboration, engage in healthy competition, help one another, show mutual respect, and work together with one heart to advance the company's overall development."
Zeng Qingrong — a joyful, true hero of the "chip"
Sales is a hero's journey of self-cultivation. Zeng Qingrong, a joyful true hero of the "Xin," reflected: "Everyone hopes to become their own hero. A hero is not a lone warrior — a hero is someone with responsibility, willingness to give, the ability to persevere, an understanding of collaboration, no fear of challenges, a readiness to share the burden for the team, and an unwavering commitment to one's original aspirations and principles. The three soulful questions from the song Lone Brave paint a precise picture of the hero I carry in my heart: Who says those covered in mud cannot be heroes / Who says only those standing in the spotlight can be heroes / Who says those who contend with the ordinary cannot be heroes."
Kinghelm Sales Division One — Performance Standout Huang Jiamin
We are all heroes of our own stories. Zeng Qingrong spoke about his team members with evident pride: "Our team currently has 13 people: myself — Zeng Qingrong, Chen Suwei, Deng Haifeng, Li Bo, Li Hualan, Huang Jiamin, Liu Xin, Hu Jianxue, Chen Tianzhong, Zhang Xinyan, Bai Yong, Chen Wenhao — and our business assistant Luo Jingjing. We practice a mentorship system where experienced members guide newcomers. Everyone has self-motivation and a commitment to learning, and when it comes to hitting targets, no one backs down — we face challenges head-on while staying true to our principles. Our standout performers are particularly impressive, each with their own distinctive strengths:
First, May's top sales performer, Deng Haifeng — he has exceptional product development capabilities, a remarkably stable inner core, and is the main driving force behind the team's performance growth.
Second, rising sales star Huang Jiamin — an outstanding member of the post-2000 generation. Not only does she communicate with great care and nuance, maintain her accounts with diligence, and build stable client relationships, but she also brings a radiant smile, a genuine and upward spirit, and a warm, open, and approachable personality full of affinity and infectious energy. She is exactly the kind of highly intuitive, high-potential talent our team needs.
Third, rising sales star Hu Jianxue — also a post-2000 generation member, with strong learning ability, strong execution, and an even stronger willingness to self-correct. Her growth has been rapid. Having rejoined us after a period away, the experiences she gained externally became gifts she brought back — 'a different set of tools, a fresh perspective' — giving her a more powerful new beginning, and further affirming the cohesive pull and appeal of Kinghelm's (www.kinghelm.net) corporate culture."
Kinghelm and Slkor Micro: The tea is ready — we look forward to welcoming you
The bugle of June has sounded — striving forward, dedicating our youth. Kinghelm Sales Division One Director Zeng Qingrong declared with conviction: "To elevate team morale and cohesion, and to ignite our fighting spirit and explosive drive, our rallying cry for Kinghelm Sales Division One is: 'In the name of the team, bound for the championship' — this is our shared declaration and commitment! In May, we bravely claimed the crown. This honor belongs to every partner in Kinghelm Sales Division One who fought shoulder to shoulder with us. We have weathered every storm together along this journey — bearing the pressure of hitting the market hard, serving our customers wholeheartedly. Every step of growth is inseparable from everyone's sweat and perseverance. The championship is only a milestone, never the finish line. Going forward, I hope everyone continues to carry this passion and drive, supporting one another, advancing hand in hand, constantly breaking through, and achieving even greater results. Here, we extend our sincere gratitude to the company for the outstanding platform and unwavering support it provides, and to every customer for their trust and companionship. In the future, we will continue to move forward steadily, meeting new challenges with even fuller dedication, and creating even more brilliant achievements!"




