Introduction: Jia Kunhai, manager of the operation department of Golden Navigation Electronics Co., Ltd., has 8 years of work experience in the e-commerce industry. He joined Golden Navigation Electronics Co., Ltd. in June 2019. In just two months, the Golden Navigation Store was upgraded to an industrial brand station. , The supply level was upgraded to four stars, and the golden beacon products were upgraded from one star to seven stars. How to achieve these achievements in a short period of time, these are some experiences and insights I have summarized, and I would like to share them with you.

       The first contact was Alibaba's domestic station, and now I am operating Alibaba's online store in Kinghelm company, selling GPS/Beidou modules and antennas.

       First of all, let’s talk about the company’s strategic positioning. Making products or making e-commerce stores requires thinking in this regard. Strategic positioning thinking is an extension of positioning theory. The "positioning" theory was introduced to me in 2002, and it developed and matured abroad in the 1990s. Apple and IBM used the positioning theory to help their companies survive the crisis and succeed, so the positioning theory became popular later. What is positioning? According to my understanding, positioning is a kind of strategic thinking. In plain language, it means to understand where you are and at what stage the company should do reasonable things. For example, in order to expand the market in the past few years, Evergrande Real Estate invested in "Evergrande Bingquan", which lost several billions every year and was finally sold. Xu Jiayin decided not to set foot in a market that does not match his own business in the future. After adjusting its strategic positioning, it has become a market with a capacity of trillions in the large health and wellness tourism