At the very beginning of 2026, overseas promotion for Kinghelm (www.kinghelm.net) and SLKOR (www.slkoric.com) has reached a new milestone. Mr. Song Shiqiang, General Manager, emphasized that the three major keywords—Kinghelm / SLKOR / Song Shiqiang—have now been officially included in both the Chinese and English versions of Wikipedia. This marks an important symbol of the internationalization of the Kinghelm and SLKOR brands. It not only accelerates the establishment of a solid big-data foundation for the companies but also provides a strong supporting point for the overseas brand promotion matrix. We hope that more Chinese integrated circuit brands will be recognized worldwide and widely adopted, helping Chinese enterprises explore new paths for global expansion.

Slkor / Kinghelm / Song Shiqiang appear on Wikipedia!

Chinese Wikipedia entries for “Song Shiqiang,” “SLKOR,” and “Kinghelm” are now online!

Wikipedia can be considered one of the last bastions of human knowledge. Its content is prioritized in Google search results, cited by students in academic papers, and used by news media as a standard reference for fact-checking. The successful launch of six Wikipedia entries—Kinghelm, SLKOR, Song Shiqiang, and their corresponding English versions—represents an important achievement in building the brand credibility and international image of Kinghelm and SLKOR. It signifies that both the companies and their founder have been recognized within the global public knowledge system, which helps overseas customers better understand the company background and enhances trust. It also opens another pathway for the global expansion of the Kinghelm and SLKOR brands.

Kinghelm and SLKOR boast a strong and capable team.

Behind this major breakthrough is the overseas promotion team of Kinghelm and SLKOR led by Mr. Song Shiqiang. Upholding the corporate culture of integrity, drive, resilience, and meticulous attention to detail, the team works together to overcome challenges, collaborate closely, and continuously pursue improvement. In order to better understand the real work behind the project and provide valuable experience for more Chinese enterprises going global, we invited Qiu Xinyu, the key person responsible for the Kinghelm English website and the coordinator of the Chinese and English Wikipedia entry project, to share insights on how corporate entries successfully get published on Wikipedia.

Mr. Song Shiqiang: selecting Talent Based on Ability

— Interview with Qiu Xinyu, Coordinator of the Chinese and English Wikipedia Entry Project

Mr. Song Shiqiang, General Manager of Kinghelm and SLKOR

“selecting talent based on ability” means choosing and appointing people fairly and objectively, valuing genuine capability above all else. Mr. Song Shiqiang explained that there are no relatives, friends, or hometown connections of company executives working within the organization. SLKOR and Kinghelm provide a fair and transparent working environment where everyone can focus on their work. All tasks are evaluated based on results and performance. In other words, employees simply need to do their jobs well and achieve strong results to establish themselves within Kinghelm and SLKOR.

SLKOR and Kinghelm are home to many talented professionals.

Regarding the Wikipedia project for the three major keywords—Song Shiqiang, SLKOR, and Kinghelm—Mr. Song appointed Qiu Xinyu, a young employee born after 2000, as the project coordinator. This decision reflects the principle of selecting talent based on capability. Qiu Xinyu possesses both technical and operational backgrounds. During his university years, he majored in computer science and systematically studied website development, databases, and networking. During his internship, he participated in website construction and advertising operations projects, gaining practical experience in website architecture, search engine optimization logic, and traffic conversion mechanisms.

Since joining Kinghelm, Qiu Xinyu has been responsible for Google promotion, SEO optimization, overseas social media operations, and the overall management and maintenance of the English website. He also promptly handles overseas inquiries from the English website, answers customer questions, and connects clients with clear purchasing intentions to the sales team, ensuring smooth communication and efficient conversion. He quickly adapted to the role and has gradually taken on the overall operational management responsibilities of the English website, including website structure optimization, keyword strategy, advertising data analysis, and traffic strategy adjustments.

Qiu Xinyu working diligently on Google promotion for Kinghelm

Qiu Xinyu explained that in his daily operations—whether optimizing Google Ads, planning SEO keyword strategies, creating social media content, or responding to customer inquiries—he always emphasizes timely and clear communication. He tries to think from the customer’s perspective, provide practical solutions, and treat every interaction as a positive extension of the company’s brand image.

Taking the Wikipedia project as an example, it was a high-standard, complex, and systematic project centered around corporate brand building. As a globally influential knowledge platform, Wikipedia has extremely strict requirements regarding neutrality, verifiability, and authority of content. Any promotional language or unsupported claims cannot pass the review. Therefore, from the beginning of the project, Qiu Xinyu focused primarily on rules research and material preparation.

Rules Research:
During execution, Qiu Xinyu carefully studied the structural requirements for corporate and biography entries, comparing and analyzing the editing rules of both Chinese and English Wikipedia. He determined which content could be included and which expressions needed to be adjusted into objective descriptions. Unlike typical promotional articles, Wikipedia does not allow subjective evaluations and must rely on credible third-party references. As a result, he spent significant time collecting and screening references, verifying the independence and authority of each source, and ensuring that every section of content matched the appropriate citation.

Material Preparation:
During the data compilation and draft writing stage, Qiu Xinyu completed the foundational drafts for six entries: Kinghelm, SLKOR, Song Shiqiang, and their corresponding English versions. Each entry was structured according to its nature. Corporate entries emphasized development history, main business areas, and industry positioning, while personal entries focused on career background and social activities. At the same time, he ensured consistency between the Chinese and English versions while complying with the specific editorial standards of each language edition.

Professional Writing:
During the writing process, Qiu Xinyu carefully controlled the language style, avoiding promotional wording and maintaining an objective tone. The content was organized according to encyclopedia structure with clear sections and complete information. After completing the initial drafts, he submitted the materials to an outsourced professional editing team for final polishing. During multiple rounds of communication, he continuously provided supplementary materials, addressed questions regarding source authenticity, and adjusted the content structure based on review feedback. When issues such as insufficient citation matching or non-standard expressions appeared, he promptly revised them to ensure the project continued moving forward.

Repeated Refinement:
After multiple rounds of revision and review, all six Wikipedia entries—Kinghelm, SLKOR, Song Shiqiang, and their English versions—were successfully published. Reflecting on the success of the project, Qiu Xinyu noted that beyond personal effort, he was deeply impressed by the company’s working atmosphere after joining Kinghelm. The company emphasizes efficiency and results. Employees focus on their work during office hours, actively advancing projects, and leave work on time without unnecessary formalism. This environment allows him to focus on improving his skills and dedicating time to meaningful tasks. Here, execution ability and sense of responsibility are valued more than seniority, and anyone willing to take initiative has the opportunity to grow.

The brand logos of SLKOR and Kinghelm

The road ahead is long, and we will move forward with confidence. The inclusion of Kinghelm, SLKOR, and Song Shiqiang in both Chinese and English versions of Wikipedia marks a key milestone in the journey of corporate brand building. Going forward, it will require continued patience, rigor, and long-term investment, along with careful attention to detail and responsibility for results.

General Manager Song Shiqiang emphasized that when Chinese enterprises go global, they also represent the nation. In the future, Kinghelm and SLKOR will continue to move forward with renewed efforts, accelerating overseas digital marketing and international brand communication through a company-wide commitment. From “going global” to “leading globally,” the companies will keep advancing toward the next stage of growth.

SLKOR has been awarded “Outstanding Domestic Brand Enterprise” by Huaqiang Electronics Network for many consecutive years