Huanuoxing “Brilliant Twin Stars” Sales Champion Tang Junhua (left) and General Manager Liao Huijuan (right)

Where there is strong will, capability follows. Willpower is like the flame burning in the heart of a lone brave warrior — a guiding light that allows one to press forward in the dimness, the unyielding strength of life, and the image of bravely pursuing dreams without ever giving up.

In this issue, Kinghelm (www.kinghelm.net) visits Shenzhen Huanuoxing Technology Co., Ltd. (www.hnxtech.com) and Shine Ever (Hong Kong) Co., Ltd.

Huanuoxing founder and General Manager Ms. Liao Huijuan has dreams in her heart and love in her actions. She emphasizes: “Huanuoxing aims to build a platform that creates value for employees and empowers team growth, and to promote Chinese chips to go global and reach the world!”

From vision to action, Huanuoxing’s sales champion Ms. Tang Junhua further stresses: “The power of a team is greater than that of an individual. ‘One group of people, one heart, working together’ is our company’s internal slogan. We continue to empower everyone. Both Mr. and Ms. Liao (Huanuoxing founder Liao Huijuan and Shine Ever (Hong Kong) Co., Ltd. founder Liao Liqing) are extremely charismatic leaders. They are the compass and helmsmen of our team. Working with them makes us feel grounded and directed.”

Huanuoxing Founder and General Manager Ms. Liao Huijuan

Ms. Liao Huijuan, whose English name is Seena (given by a South African client, meaning “lily”), is known in the industry as “Liao Liao.” She is gentle yet powerful, poised yet decisive, simple yet passionate.

As the sales leader of Huanuoxing, more than a decade of heavy pressure has not caused her anxiety or internal depletion. Instead, her gentle, beautiful, and unhurried strength has kept the hustle and bustle of Huaqiang North outside, creating a serene and peaceful space that surpasses all worldly splendor.

“Stillness breeds tranquility, tranquility breeds wisdom, and wisdom leads to grace.” With this grace, she has led Huanuoxing to take root deeply in the chip industry, cultivating meticulously and continuing to exert strength. Her ability to empower the brand and plan for the future is admirable. Even more precious is her simplicity, enthusiasm, and sincerity, which naturally inspire trust.

Ms. Liao Huijuan speaking with pride about her hometown Guiyang

Unforgettable hometown affection. When Ms. Liao Huijuan speaks about her hometown — Leiping Town, Guiyang County, Chenzhou City, Hunan Province — her eyes are full of joy and pride. She aptly quoted a beautiful piece by Mr. Wang Chengjia, Education Director of the Guiyang Party School, titled “Arriving in Guiyang on ‘Horseback’ — Appreciating the Ancient County’s Beautiful Scenery and Savoring the Long Human Warmth”:

“In Guiyang, the best way to travel is to ‘do nothing.’ Let the mountain breeze blow through your hair, let the sound of the river cleanse your ears, and let the sunlight slowly crawl across your skin. The beauty here is not ostentatious, yet it is enough to make you stop in your tracks.”

Speaking of her dream of venturing south to start a business, Ms. Liao Huijuan said: “I have always had an entrepreneurial heart. At that time, I was already doing business in my county town back home, but the narrow social circles and small cliques were not suitable for entrepreneurship. I had always wanted to go out and find opportunities. Just then, my uncle, who was starting a business in Huaqiang North, needed help, so I came to Shenzhen in 2007. After working in my uncle’s company for two years, I officially started my own business in 2009, determined to take root in Shenzhen.”

Domestic Deep Cultivation + International Expansion: Shenzhen Huanuoxing Technology Co., Ltd. and Shine Ever (Hong Kong) Co., Ltd. Develop in Resonance!

Dual-Brand Resonance: Huanuoxing + Shine Ever (Hong Kong)

Shenzhen Huanuoxing Technology Co., Ltd. (www.hnxtech.com) was founded by Ms. Liao Huijuan in Huaqiang North in 2007. It is a global electronic components distributor and supplier of urgent semiconductor devices.

Ms. Liao Huijuan explained the profound meaning behind the brand “Huanuoxing”: “Hua” represents China and the Chinese people; “Nuo” represents commitment — our promise to specialize in original, genuine products; “Xing” (star) represents energy — one person’s energy is limited, but the combined and mutually empowering energy of a group is like gathering faint lights into a sea of stars.

Huanuoxing is committed to building a trustworthy and win-win trading platform for electronic components, ensuring all transactions are original and genuine (Original). Starlight does not fail those who travel far; a single spark can start a prairie fire. We will eventually achieve great success.

Company Vision: To help realize the Chinese Dream with Chinese chips. Core Values: Cooperation, dedication, pragmatism, innovation. Goal: To become a leader in the electronic components industry. Mission: To increase benefits for customers, provide growth opportunities for employees, and create value for society.

Huanuoxing Official Website: www.hnxtech.com

Huanuoxing is highly recognized in the industry for specializing in original, genuine products.

As a council member of the Shenzhen Chip Industry Association, Shenzhen Huanuoxing Technology Co., Ltd. has always adhered to the development philosophy and purpose of “Quality First, Reasonable Prices, Fast Delivery, Service Supreme, and Customer Cohesion.” The company provides spot supply services for various electronic components to global customers, including original manufacturers, contract manufacturers, electronics factories, IPOs, and domestic and overseas electronic parts traders, with a particular focus on hard-to-find, obsolete, discontinued, urgent, and out-of-stock integrated circuits.

Regarding taking Chinese chip brands global, Ms. Liao Huijuan shared: “We operate under a dual-brand model. Huanuoxing was founded by me, while Shine Ever (Hong Kong) Co., Ltd. was founded by my husband, Mr. Liao Liqing. Our development model is similar to how Mr. Song Shiqiang built the dual-wheel drive of Kinghelm (www.kinghelm.net) and Slkor (www.slkoric.com). Our characteristic is that Huanuoxing focuses deeply on the domestic market, while Shine Ever (Hong Kong) expands internationally. The two complement each other’s strengths and share resources, working together to expand into the global market.”

Huanuoxing’s Liao Huijuan and Liao Liqing visit Kinghelm and Slkor; Mr. Song Shiqiang (first right) warmly receives them.

Shine Ever (Hong Kong) Co., Ltd. Founder Mr. Liao Liqing at work.

Mr. Liao Liqing, founder and General Manager of Shine Ever (Hong Kong) Co., Ltd., said that the brand “Shine Ever” carries profound meaning and rich connotations, embodying the original aspiration of the couple’s joint entrepreneurship and their family’s best wishes.

“Xiang” comes from their child’s name and evokes soaring across ten thousand miles. “Xiang bi ze lin” (from Mi Heng’s Parrot Fu) means one must choose an excellent forest when soaring. “Heng” means “smooth sailing in all endeavors,” representing smooth progress, victory, and success — moving from victory to victory, from success to greater success, from small wins to big wins, and from small achievements to great achievements.

“Integrity, Virtue, Service, and Innovation” are the keys to Shine Ever (Hong Kong) Co., Ltd.’s high-speed and steady development. The company mainly deals in imported brand electronic components, guaranteeing original and genuine products from the manufacturers. As a result, it enjoys a very high brand reputation in European and American markets.

After more than ten years of trials and hardships, the “Huanuoxing + Shine Ever (Hong Kong)” dual-brand globalization path has been firmly established. We sincerely thank friends from all sectors of society and our valued customers for their support and trust in Shine Ever (Hong Kong) Co., Ltd. and Huanuoxing. We also thank our employees for treating the company as home and for their persistent hard work. We remain committed to taking social responsibility, creating value for customers, and providing a platform for employees.

Ms. Liao Huijuan honored as the Third-Term Vice President of the Shenzhen Hunan Guiyang Chamber of Commerce.

In terms of fulfilling social responsibility, Ms. Liao Huijuan was appointed as the Third-Term Vice President of the Chunshuiyuan·Shenzhen Hunan Guiyang Chamber of Commerce (term 2023–2026, three years). She has repeatedly led member companies in enterprise visits, going down to the frontline to understand the real needs of enterprises, contributing to high-quality resource sharing, precise matching of cooperation needs, and collaborative industry development.

She happily shared: “In the first year the Guiyang Chamber of Commerce was established (2016), Huanuoxing (www.hnxtech.com) joined. The Chamber is a gathering place for our fellow townspeople and a platform for us to exchange experiences and connect resources. I am very happy in the Chamber — I have made many friends and met many powerful entrepreneurs. I hope that through everyone’s efforts, the Chamber’s cohesion and centripetal force will become even stronger, and more fellow travelers will join in the future.”

In addition, through years of entrepreneurship, Ms. Liao Huijuan has driven employment and given back to her hometown. She has repeatedly visited children in poor mountainous areas, donated money and supplies, served as a volunteer to select assistance targets, and given back to society. Their great love and dedication have earned warm praise from peer companies and employees alike.

Ms. Liao Huijuan and Mr. Liao Liqing’s loving education assistance benefits generations.

Huanuoxing Sales Champion Ms. Tang Junhua during the exclusive interview.

As a fellow hometown person and valuable business partner, Ms. Tang Junhua, Huanuoxing’s (www.hnxtech.com) sales champion, has worked diligently and dedicated herself for 12 years. Deeply moved, she said:

“General Manager Liao Huijuan’s personal charm unites the entire team. She treats people sincerely and provides excellent humanistic care. For example, she personally gives employees red envelopes for the New Year, proactively learns about their work and life difficulties and lends a helping hand when needed. She also thoughtfully prepares heartfelt gifts for employees during festivals and surprises female employees returning from maternity leave with large bouquets of flowers, making the occasion feel very ceremonial.

She leads by example in learning and self-improvement. She regularly promotes the Chinese chip brand through video accounts such as ‘Huanuoxing’ and ‘Huanuoxing Technology Liao Liao.’ In her spare time, she attends classes on outstanding leadership and elite training, improves her education through self-study, and enriches her conversation and temperament through long-term reading.

She handles matters with composure, outstanding capability, and empathy. She often takes our sales staff to visit clients and personally teaches them client acquisition experience — such as understanding the client company’s industry, product processing, development potential, etc., to assess the client’s operating status, core needs, and potential needs.”

General Manager Liao Huijuan treats the entire company to milk tea on this year’s Children’s Day (June 1st).

General Manager Liao Huijuan (third from left) awards cash bonuses to outstanding employees for May.

Huanuoxing and Shine Ever (Hong Kong) Co., Ltd. uphold the philosophy of “Work Hard, Live Happily” and the corporate spirit of “Teamwork, Collaboration, Responsibility,” striving to create an efficient, orderly, and fair competitive business platform.

Ms. Tang Junhua added: “Our company has a great corporate culture. We have morning meetings (rotated by employees), reading clubs (to help employees grow quickly), neck exercises (every workday at 3 PM), and quarterly employee birthday parties (celebrated by the whole company). We also have monthly outstanding employee awards, quarterly summary and commendation meetings (with awards for quarterly achievers and new client development), and white work uniforms embroidered with the ‘Huanuoxing’ logo. Everyone gets two sets — simple, fresh, and versatile. People voluntarily wear them on Mondays and Wednesdays.”

Ms. Liao Huijuan (right) and Ms. Tang Junhua (left) of Huanuoxing.

Ms. Tang Junhua rose from grassroots sales to sales champion. She has rich experience in developing major clients and has achieved annual sales exceeding 5 million RMB from a single client.

When asked about her secrets to becoming the top sales performer, Ms. Tang Junhua summarized: “It mainly relies on self-exploration and platform empowerment.

Self-exploration means doing the current task well, persisting without giving up, and being down-to-earth for steady, long-term progress — for example, understanding clients’ concerns and pain points, identifying real needs, following up on potential orders, and developing potential customers; segmenting clients to improve retention rates. Not only achieving results oneself, but also leading the team to sustained results through systematic methods (such as weekly review mechanisms).

Regarding platform empowerment, Huanuoxing’s path to excellence began with the team, because ‘there are no perfect individuals, only perfect teams.’ Success comes from execution and persistence. The key is ‘winning the world with integrity.’ This stems from our soul figures, Mr. Liao Liqing and Ms. Liao Huijuan, who both have great vision — they think upward and take root downward. They often say, ‘Be kind in life and honest in business. Doing business requires professional ethics and morality.’ It is particularly honorable that Ms. Liao Huijuan’s integrity stories are widely praised throughout the industry.”

Team: No Perfect Individual, Only Perfect Team — From Huanuoxing

Integrity Story 1: A client left $50,000 USD in cash in the safe of his hotel. Due to a rushed itinerary, he didn’t have time to retrieve it and entrusted Ms. Liao Huijuan to withdraw and safekeep it for him, saying he would pick it up when he had time. At that time, the client only had cooperation intentions and had not yet formally worked with Huanuoxing, yet he fully trusted Ms. Liao Huijuan.

Integrity Story 2: A few years ago, a client overpaid by several hundred thousand RMB. Because a long time had passed since their last cooperation and the client had not left contact information, we wanted to return the money but had no way to do so. After Ms. Liao Huijuan learned about it, she never gave up. Through multiple efforts and indirect channels, she finally contacted the client’s cashier and successfully refunded the money. The client’s cashier was deeply moved and said they had even prepared to cover the loss themselves. To express gratitude, they specially chose May 20th (Chinese Valentine’s Day) to send Ms. Liao Huijuan a mysterious gift.

The Wish Tree of Huanuoxing and Shine Ever (Hong Kong) — Strong Will Can Overcome All Difficulties!

Strong will can overcome all difficulties. Outstanding teams share a sense of “resonance.”

At the end of the interview, when discussing “entrepreneurial/work insights,” Ms. Liao Huijuan and Ms. Tang Junhua gave surprisingly similar answers. Both emphasized “long-term persistence” and “empowering employees,” with a very high degree of alignment. This comes from their 12 years of sincere cooperation and tacit trust.

Their shared voice is: “Huanuoxing and Shine Ever (Hong Kong) Co., Ltd. have come all the way to where we are today. We have met many benefactors, which has created our broad and highly loyal customer base. We have also encountered many difficulties, but fortunately, all difficulties can be overcome. Therefore, our entrepreneurial journey has been relatively smooth and fortunate. The long-held beliefs of the founders have played an important role.

One person can go fast, but a group of people can go farther. ‘One group of people, one heart, working together.’ The company builds a value-empowerment platform, so employees firmly believe that as long as they work hard enough, they will be rewarded.

The most precious gains for employees at Huanuoxing are not only personal growth and a sense of collective belonging and honor, but also deep friendships with colleagues, doubled happiness, and the sense of achievement from challenging high salaries and realizing their value. Therefore, everyone shares one heart and one dream, moving forward together into the future!”

Kinghelm and Slkor General Manager Mr. Song Shiqiang Wishes Huanuoxing and Shine Ever (Hong Kong) Co., Ltd. to soar ten thousand miles ahead!