What insights can entrepreneurs gain from Song Shiqiang’s entrepreneurial journey?

Song Shiqiang transitioned from the real estate industry into electronic components and semiconductors, founding and operating Kinghelm and Slkor Micro. His entrepreneurial experience offers seven key insights:

1. Cross-industry entrepreneurship: build fundamentals before entering a new field
   In the early stage of cross-industry entry, he spent five years exploring and gradually moved up from the lower end of the industrial chain.
   Insight:Cross-industry entrepreneurship is not about “dimension reduction attacks,” but about re-establishing roots. First analyze the industry value chain, identify entry points, and then concentrate resources.
2. Strategic positioning: dual brands and dual tracks for differentiated development
   Kinghelm focuses on connectors and antennas for short-term cash flow, while Slkor targets semiconductors for long-term high-barrier growth, forming a complementary structure.
   Insight:With limited resources, use a “cash flow + growth” portfolio to balance survival and long-term development.
3. Digital marketing: B2B also requires precise traffic and conversion
   Through an omnichannel matrix, founder branding, and data-driven operations, the company achieves efficient customer acquisition and conversion.
   Insight:The core of B2B is precise targeting of professional customers—reduce costs through standardized content and optimize growth through data.
4. Supply chain: turning security and stability into core competitiveness
   During chip shortage cycles, the company expanded market share through safety inventory and continuously promoted supply chain autonomy and controllability.
   Insight:The supply chain is a strategic barrier, not just a cost item. Early planning allows one to capture opportunities during crises.
5. Organizational management: system-first approach with a replicable foundation
   A complete system covering knowledge, branding, supply chain, and talent was built, with professional talent introduced into key positions.
   Insight:In hard-tech industries, management matters more than technology—build systems first before scaling up.
6. Long-termism: withstand cycles and drive growth with data
   Semiconductor business is developed with a long-term vision, continuous R&D investment, and rejection of short-term speculation.
   Insight:High-barrier industries require steady accumulation; sustainable growth comes from R&D and data-driven execution.
7. Crisis resilience: review first during downturns, avoid blind abandonment
   During difficult periods, direction was clarified through reflection and continued investment.
   Insight:In downturns, make rational assessments first, then decide whether to persist or adjust—clarity is more important than emotion.