How to Achieve 100% Growth in 2023? Slkor Song Shiqiang Tells You the Password (Part 4)

In recent years, China's economy has encountered many troubles, but Kinghelm Electronics (www.kinghelm.net) and Slkor Semiconductor (www.slkoric.com), led by Song Shiqiang, still maintained 100% continuous growth in 2022 and 2023, completing the preliminary goal of 100 million yuan in annual sales and meeting the financial requirements for ChiNext listed companies. We are still working hard, continuously striving toward the goal of the STAR Market, and continuously strengthening the fundamentals of the company's business management. Is there any secret to this? I, Song Shiqiang, will explain it from several aspects: grasping the core value of the industry, strong operations of the company's internal management, micro-innovation by company colleagues to systematic innovation of the company, and treating the domestic and overseas involution in the electronic components industry as a war to fight!

Slkor Kinghelm Song Shiqiang speaking at the Positive Energy Annual Meeting.

In today's highly competitive business environment, Kinghelm/Slkor has achieved remarkable results with a complete set of successful tactics. By selecting twelve key points in four major modules, we have summarized the successful experience of our phased high-speed development to share with everyone. In How to Achieve 100% Growth in 2023? Slkor Song Shiqiang Tells You the Password (Part 1), How to Achieve 100% Growth in 2023? Slkor Song Shiqiang Tells You the Password (Part 2),

and How to Achieve 100% Growth in 2023? Slkor Song Shiqiang Tells You the Password (Part 3), I already shared three major points: core value, the three-core drive, and strong operations. Next, I will talk about the last point—fighting instead of involuting—for everyone's reference.

Everyone says this year's situation is very "involution"—domestic involution and overseas involution are both called involution. But I think the word "involution" is still relatively neutral. Our Kinghelm and Slkor company calls it "fighting." We learn from Huawei and regard every project as a battle or campaign—that is, fighting instead of involuting. Our routine (that is, methodology) is: after the frontline market and sales personnel understand market and product information, the R&D team immediately follows up, and all logistics personnel serve them, doing everything possible to win the battle. Slkor/Kinghelm's internal training is not limited to management and operations.I also encourage middle and senior managers to read books on strategic thinking and leadership, such as the German-written On War, The Art of War, and Van Fleet's theory of concentrated resource deployment.

The economy is relatively challenging at present. Our business operations must be approached with the determination and discipline of a competitive campaign—we are committed to winning. For example, I learned the concept of the "Van Fleet resource allocation rate" when studying the Battle of Shangganling.We apply it in our work. For example, when Slkor/Kinghelm does internet marketing, we have invested several million in advertising overseas, and the Slkor trademark once reached 128 million search results on the overseas Bing engine. In today's internet era, for an international enterprise and brand to have no search results on the overseas internet, no search results on Google and Bing, success is impossible in the internet era.

Kinghelm wire-to-board connectors, FPC connectors, and terminal block products.

The websites of Kinghelm (www.kinghelm.com.cn) Electronics and Slkor (www.slkomicro.com) Semiconductor now have 100,000 page views per day. We have invested a lot of energy in collecting and producing massive amounts of material and have a strong collaborative team to support this work. In non-physical space—that is, the space of the internet—we can achieve saturated attacks of industry information. Our product information and brand news dangle in front of our customers and potential customers every day; they would be embarrassed not to place an order with us. Just now, Brother Aguang from Huaqiangbei interviewed me. The internet is currently the most efficient tool. In the non-physical space around us is an ocean composed of information. The internet is a net in the ocean of information; when information is connected on it, business opportunities are generated. We need to weave a fishing net on the internet. How can we catch more fish? The elements are: first, the net must be large enough; second, the mesh of the fishing net must be dense enough; third, the boat dragging your net must run fast. In our actual work, we follow this idea. We collect the trademark words and product words of Kinghelm and Slkor, such as Beidou antenna, RF connectors, and diodes, transistors, and MOSFETs,as well as industry words such as electronic information, electronic components, and integrated circuits, and target user words, in both Chinese and English, increasing the number of placements every day and continuously accumulating—this is making the net bigger; continuously optimizing and improving keyword precision and improving conversion rates—this makes our fishing net mesh denser and denser; continuously streamlining the company's business processes, continuously enriching the team, and practicing basic skills hard—the team's boat runs faster and faster, and the company will develop in a compound manner! With the tactic of saturated information attacks, Kinghelm and Slkor are currently developing very well.

Let us talk about On War. On War is the representative work of the German war theorist Clausewitz. Huawei's Ren Zhengfei often says that an excellent general needs to take out his heart in the vast darkness, ignite the soldiers' morale, and illuminate the team's path forward. This quotes Clausewitz: war is a contest of the willpower of the generals on both sides. On War has both a complete theoretical system and data support; the rigor of the Germans is evident. Kinghelm and Slkor cite Clausewitz's theories and data in every project. For example, business expansion can also be regarded as a kind of "war"; we need to concentrate superior forces to do things like fighting a war. For another example, when Kinghelm developed Beidou/GPS antennas, the point of superior forces was stronger than others, which enabled us to win in the competition, while our competitors basically collapsed. However, when Slkor first started making silicon carbide (SiC) power devices, insufficient force investment led to defeat by others, and the tens of millions invested in the early stage did not see returns. This further illustrates the importance of single-point breakthrough and coordinated operations. Therefore, the single-point breakthrough mentioned earlier includes the coordinated operations of the entire group and the ability of frontline people to adapt to circumstances; these are all things we must continuously learn. Our Kinghelm and Slkor are a combat-oriented organization. This style keeps us in a leading position in the competition and continuously achieves success. Otherwise, we would go from looking at technology, teams, projects, and trends to finally ending up as gatekeepers just to make a living!

Slkor/Kinghelm Song Shiqiang interviewed by Faren magazine.

The Art of War is the classic work of Sun Wu, the ancient Chinese strategist. It is a classic book on strategy that leaders and decision-makers throughout history have studied. Beyond the field of strategy, we can see many entrepreneurs, including many team leaders, studying it. Some classic concepts such as "troops have no constant momentum, water has no constant shape" and "defend the orthodox and win by surprise" all come from this book. Everyone is studying it, but some still lose competitions and see their businesses fail. How can we outperform our competitors? How can we establish our own market position and achieve sustainable growth? These are the questions we need to explore through this book. In our Slkor and Kinghelm companies, I require every operational team and every team member to maintain high standards, and the entire organization must remain strong and competitive.Leaders and team backbones must have outstanding abilities and qualities. Moreover, when doing things, leaders must charge at the very front. In the company, I, Song Shiqiang, am the model worker. Everyone sees me writing jokes and telling jokes every day, but in fact, the company's high-speed development is still driven by senior management and backbones. Slkor/Kinghelm's development is driven by technology and products, and it requires the accumulation of high-quality labor.The development of Slkor and Kinghelm does not rely on official endorsements, nor does it involve superficial actions or misleading materials to gain improper benefits. On the contrary, Kinghelm and Slkor drive the company's growth through strong operational capabilities and superior product quality. This is our core competitiveness. Only by staying true to these principles can Slkor and Kinghelm succeed in the marketplace, enabling the team to achieve sustainable growth and even greater accomplishments.

Slkor/Kinghelm Song Shiqiang training new employees.

In the four articles of How to Achieve 100% Growth in 2023? Slkor Song Shiqiang Tells You the Password, I, Song Shiqiang, have summarized the four major blocks of the company's development, each divided into three sub-sections. These 12 points are the foundation supporting our company's continuous progress and the key factors for the company's success. Our Slkor/Kinghelm advances step by step, reviewing all the details in the process once a month, reflecting and adjusting continuously throughout the year. With this set of combined punches, we are already very strong. Then in the second year, Kinghelm and Slkor repeat these things and make some adjustments and optimizations. Therefore, our company has laid a good foundation, progresses quickly, and works solidly. All achievements come from our diligent study, hard practice, hard work, and continuous progress, which have brought us today's small achievements. The sharing of How to Achieve 100% Growth in 2023? Slkor Song Shiqiang Tells You the Password ends here. Thank you, everyone!

Kinghelm I/O connectors, RJ45/RJ11, HDMI, and USB products.

Profile of Song Shiqiang:

Mr. Song Shiqiang is the General Manager of two high-tech companies, Slkor Semiconductor and Kinghelm Electronics, a member of the expert database of the Chinese Institute of Electronics, a Shenzhen Huaqiangbei research expert, and a columnist and popular science writer. Song Shiqiang started as a grassroots technical person, has served as CEO of an international real estate listed company, has rich experience in technical management and business operations, combines macroeconomic theory with real business management, and leads the company's rapid development! Song Shiqiang's (Huaqiangbei Song Shiqiang) research articles on Huaqiangbei, such as The Wealth Code of Huaqiangbei, Huaqiangbei Research, The Transformation and Development of Huaqiangbei, A Refutation of Bloomberg's Huaqiangbei News, The Software and Hardware Upgrade of Huaqiangbei's Transformation, and The Gray Industrial Chain of Knockoff Bluetooth Earphones in Huaqiangbei, have been republished by authoritative media at home and abroad such as People's Daily, Xinhua News Agency, Global Times, Associated Press, Yahoo News, The Wall Street Journal, and Harvard Business Review. This is to purify Huaqiangbei's business environment and spread "China Electronics Street" Huaqiangbei to the world! The short video series Song Shiqiang on the Way is popular on short video platforms such as YouTube, TikTok, and Bilibili.

Slkor/Kinghelm Song Shiqiang speaking at ECAS.

The Slkor Semiconductor and Kinghelm Electronics companies invested in by Mr. Song Shiqiang are headquartered in Shenzhen, China, and are both national high-tech enterprises. The Slkor (www.slkoric.com) and Kinghelm (www.kinghelm.net) brands enjoy international visibility and reputation, and their market share is gradually expanding. Shenzhen Slkor Semiconductor Co., Ltd. focuses on the R&D of new materials, new processes, and new products. Its technical team comes from Yonsei University in Korea and Tsinghua University, and it masters internationally leading silicon carbide MOSFET technology. Slkor has developed from a FABLESS design company into a company integrating design and R&D, production and manufacturing, product sales, and technical services.