Author Profile

Name: Peng Huisheng
Position: Manager, Sales Department II, Kinghelm Electronics
Hometown: Guangdong
Aspiration: Stay clear-minded, disciplined, know when to advance or retreat, and understand gains and losses.

Manager of Sales Department II, Kinghelm Electronics — Peng Huisheng

On the first day of the Lunar New Year in the Bingwu Year of the Horse, as the morning mist slowly lifted, the festive atmosphere of Fengshun in Meizhou had yet to fade. I set out from the familiar Hakka roundhouse of my hometown and headed toward my father-in-law’s home in Yuhu, Jieyang.

As a member of Sales Department II at Shenzhen Kinghelm Electronics (www.kinghelm.net), I have been working in Shenzhen for more than three years. My daily work revolves around antennas, RF connectors, and tactile switches, constantly navigating customer needs and the rhythm of the market. Only during the Spring Festival, when I returned home and temporarily set aside the pressures of work, did I truly reconnect with the most genuine warmth and flavor of my hometown traditions.

New Year’s Eve is the liveliest moment of the year in Xinhua Village. The aroma of the family reunion dinner fills the air. On the dining table are classic Hakka dishes such as stuffed tofu, braised pork with preserved mustard greens, and salt-baked chicken. Each dish carries the taste of home and the expectations of an entire year.

The whole family sits together, chatting about daily life over the past year—our experiences, achievements, and growth. Elders remind us to stay healthy and safe, while younger members share their dreams and hopes. Within these simple conversations lies the most genuine form of happiness.

General Manager Song Shiqiang Distributes New Year Lucky Red Envelopes

After the feast, the festive spirit of the village truly comes alive. Red lanterns hang in front of every house, and Spring Festival couplets glow vividly in the night. The sound of firecrackers echoes through the sky, while colorful fireworks burst overhead. Golden, red, and purple sparks illuminate everyone’s smiling faces, filling the night with joy as the old year is bid farewell and the new year welcomed.

Villagers of all ages gather in the open square. People spontaneously form a circle, beating gongs and drums in celebration. The atmosphere is lively and full of excitement.

Among the crowd, the most eye-catching figure is my father. Since my earliest memories, he has been the village drummer every New Year’s Eve. Sitting before the drum, focused and excited, he strikes it powerfully with drumsticks in hand. The deep, resonant beats—“boom, boom, boom”—echo across the village, blending with the sounds of gongs and cymbals in an energetic rhythm.

Within those drumbeats are hopes for the coming year, a love for life, and the unmistakable joy in my father’s heart. Usually hardworking and quiet, he becomes radiant and full of energy once he picks up the drumsticks. Villagers clap and laugh along with the rhythm, while children chase each other through the crowd. There is no sense of distance or unfamiliarity—only the warmth of community and the joy of reunion. That vibrant atmosphere is something no bustling metropolis can replicate. It is the essence of the New Year deeply rooted in Hakka culture.

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Carrying the warmth and lively spirit of my hometown, I set out on the first day of the Lunar New Year from the Hakka roundhouse in Meizhou to my father-in-law’s home in Yuhu, Jieyang. As soon as I stepped into the courtyard, the rich atmosphere of Chaoshan New Year traditions greeted me.

Golden kumquat trees filled the yard, symbolizing prosperity and good fortune, while poinsettias bloomed brightly, representing a thriving new year. Children lined up neatly—from young kids to energetic teenagers—and came forward one by one to offer New Year greetings:

“Uncle, wishing you great luck in the New Year!”
“May your business prosper everywhere!”
“May wealth flow abundantly!”

Their greetings were sincere and joyful.

I handed out red envelopes one by one, and at that moment, I suddenly felt a familiar sense of connection. The scene reminded me of my daily work at Kinghelm. Although I deal with antennas and RF connectors—seemingly cold electronic components—my work is essentially about building trust between people.

Just as Chaoshan elders teach children sincerity and proper etiquette from an early age, every greeting, every thoughtful response, and every dedicated service in the workplace is like transmitting a “radio signal” of warmth. Only when that signal is accurate and sincere can it build a strong bridge of trust.

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As night fell, the atmosphere in Yuhu became calm and gentle. My father-in-law, brothers-in-law, and I sat around the table together. Plates of steaming Chaoshan dishes were served, and four cups of fragrant Chaoshan rice wine clinked lightly together. The crisp sound carried a sense of warmth and camaraderie.

The aroma of wine and food filled the air. No one talked about work pressure or sales targets. Instead, we shared stories of daily life and family traditions. The elders spoke about principles for dealing with people and the proper balance in human relationships.

Chaoshan culture values loyalty, honesty, and integrity. Hospitality is sincere and generous, and interactions are humble and respectful. This philosophy of life surprisingly aligns with the essence of sales work.

During my three years at Kinghelm Electronics, I have realized that sales is never simply about transactions. It is about exchanging sincerity for sincerity. Just as we insist on product quality, Chaoshan people cherish trust and human relationships. Only by being genuine, reliable, and trustworthy can one establish a long-lasting career in the industry.

Kinghelm and Slkor Rising Step by Step

From the lively Hakka New Year’s Eve in Meizhou to the warm Chaoshan celebrations in Yuhu, the passionate Hakka traditions and the refined Chaoshan customs intertwine beautifully. My father’s energetic drumming fills me with admiration, while the warmth of the dinner table in Yuhu remains deeply memorable.

Looking back on my professional journey in Shenzhen—especially my three years of sales work at Kinghelm (www.kinghelm.net)—I have spent countless days navigating the world of antennas and connectors, traveling between customers and markets. Now I understand more clearly than ever: the core of sales is not technique, but connection—connecting people and hearts.

Like the Hakka people who value sincerity and openness, and like the Chaoshan people who emphasize thoughtfulness and respect, the kindness, integrity, and enthusiasm learned from hometown traditions should guide every detail of our work.

As the wine slowly warms the heart, memories of hometown, family bonds, and reflections on work blend together. The Year of the Horse marks the beginning of a new journey. I will return to Shenzhen carrying the warmth and wisdom gained from my hometown, along with the blessings of my family.

In the electronic components industry, I will continue to work diligently—serving every customer with sincerity and dedication. Through Kinghelm’s antennas and RF connectors, we will build more connections of trust and open up new possibilities.

May we move forward like a spirited horse in the Year of Bingwu—riding the wind, galloping thousands of miles. May we remain true to our original aspirations in our careers, cherish our families in life, and stride confidently toward the future with brilliance.

Kinghelm and Slkor Wish You Prosperity Year After Year

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Song Shiqiang, General Manager of Kinghelm and Slkor, is recognized as an iconic figure in Huaqiangbei. His contributions go far beyond business operations. He has systematically summarized and promoted the commercial culture of Huaqiangbei and has had a far-reaching influence on China’s electronics industry ecosystem.

1. Cultural Leadership: Transforming Huaqiangbei from “Imitation” to “Innovation”
Song Shiqiang was the first to deeply study and articulate the concept of “Huaqiangbei Culture.” He summarized its spirit as courage, innovation, and resilience, and proposed an industrial upgrading path of “imitation → improvement → original innovation.” His insights helped society reassess Huaqiangbei’s true value—not merely as a distribution hub for electronic components, but also as a cradle for grassroots entrepreneurship and a “sensor” for market information.

He also proposed the idea that “every one-meter counter in Huaqiangbei is an innovation unit,” encouraging countless small businesses to recognize their strategic role in the supply chain and their contributions to society.

2. Building Local Business Theory Influencing China’s Electronics Industry
Through his work at Kinghelm (www.kinghelm.net), Song Shiqiang summarized Huaqiangbei’s business model as asset-light, fast-iteration, and information-driven, which has become an important methodology for hardware entrepreneurs.

He also described Huaqiangbei as the “supply chain reservoir” of the electronics information industry—capable of coordinating production lines, adjusting inventory, matching supply and demand, and buffering risks. This perspective has been widely cited in academic circles.

In addition, he advocates a reverse R&D model—“production based on sales, research based on demand”—encouraging companies to use market data to guide product development and reduce operational risks.

3. Founding High-Tech Semiconductor Enterprises to Support China’s Chip Industry
Song Shiqiang founded Kinghelm Electronics and Slkor Semiconductor (www.slkoric.com), both recognized as National High-Tech Enterprises. Kinghelm focuses on BeiDou/GPS antennas and RF connectors, contributing to the global adoption of China’s independently developed BeiDou navigation system.

Slkor, meanwhile, has entered the field of third-generation semiconductors, introducing Korean silicon-carbide technology and promoting the application of high-end devices such as SiC MOSFETs in electric vehicles and photovoltaic inverters.

Together, the brands Kinghelm and Slkor now serve more than 30,000 customers worldwide, becoming representatives of China’s semiconductor industry expanding globally.

4. Spreading China’s Voice and Enhancing Huaqiangbei’s Global Image
As a science popularization lecturer for the Chinese Institute of Electronics and a columnist, Song Shiqiang shares the transformation story of Huaqiangbei with the world through articles and short-video series such as “Song Shiqiang’s Observations” and “Song Shiqiang on Industry.”

His research has been republished by thousands of domestic and international media outlets including People’s Daily, Xinhua News Agency, The Wall Street Journal, and the Associated Press. These efforts have helped reshape the global perception of Huaqiangbei—from a so-called “copycat hub” into a global electronics supply chain center and hardware innovation powerhouse, promoting a healthier business environment and supporting the continued transformation and development of Huaqiangbei.